Mouka Limited has concluded its World of Comfort 2026 incentive scheme with an international reward tour in Singapore, honouring 46 top-performing business partners drawn from across Nigeria for their strong sales performance, consistency, and contribution to the company’s distribution success.
The reward programme, which ran between March 4 and May 13, 2026, was designed to recognise outstanding distributors while strengthening engagement within Mouka’s nationwide partner network. Alongside the Singapore trip winners, other participants in the scheme received consolation rewards including home appliances and business-support items such as televisions, air conditioners, gas cookers, generators, and food processors.
Brandspur Brand News reports that the initiative is part of Mouka’s broader strategy to deepen loyalty, encourage performance, and reinforce long-term collaboration with its trade partners across Nigeria’s competitive consumer goods market.
Managing Director of Mouka Limited, Dimeji Osingunwa, said the company views its distributors as central to its growth, stressing that the reward system is intended to build stronger business relationships while sharing success across its value chain. He noted that the company continues to invest in initiatives that extend beyond product distribution, focusing instead on partner empowerment and sustainable business growth.
According to him, the World of Comfort initiative reflects Mouka’s long-running approach of combining business incentives with experiential rewards, adding that the philosophy is rooted in the belief that mutual growth drives stronger market performance.
Participants on the Singapore trip engaged in organised tours and networking activities, visiting major attractions including Marina Bay Sands, Gardens by the Bay, Sentosa Island, Universal Studios Singapore, and key commercial districts, alongside cultural and relationship-building sessions with fellow distributors and company executives.
The company highlighted that the programme has, in previous editions, taken partners to destinations such as Dubai, Cape Town, the United Kingdom, Marrakech, and Casablanca, reinforcing its position as one of Nigeria’s most established distributor incentive schemes in the consumer goods sector.
Several beneficiaries of the 2026 edition described the experience as rewarding and confidence-building, noting that the initiative strengthened their commitment to the Mouka brand and improved their relationship with the company’s management team.
Mouka also used the occasion to encourage more entrepreneurs and wholesalers to join its distribution network, stating that its system provides both commercial opportunities and structured support for business expansion across Nigeria.
Founded in 1959 and operating under the Dolidol International Group, Mouka remains a leading manufacturer of mattresses, pillows, and sleep products in Nigeria, with a continued focus on product innovation and distributor engagement across African and Middle Eastern markets.
