Gerety Awards reveals the global shortlist after the executive jury
sessions taking place around the globe. The finalists selection
recognises outstanding work from 36 countries and highlights the
campaigns, brands and agencies that most impressed this year’s
international jury.
Leading the shortlist are the USA with 41 shortlisted entries, Germany
with 39, France with 33 and the UK with 27. Strong performances also
came from Spain, Mexico, Sweden, Thailand, the Philippines, Italy,
Argentina and Canada, demonstrating the increasingly global nature of
creative excellence.
The shortlist reflects the diversity of work being recognised by
Gerety’s judges, spanning entertainment, innovation, humour, work for
good, craft, strategy and effectiveness. Global brands sit alongside
local challengers, while independent agencies compete
shoulder-to-shoulder with international networks.
For this edition, judging sessions were held in London, Auckland,
Toronto, New York, Paris, Stockholm, Hong Kong, Dubai, Madrid, Milan,
Mexico City, Bangkok, Los Angeles, Berlin, and São Paulo. These in
person sessions define the shortlist before the Grand Jury comes
together online to select the final winners.
This year, more than 250 judges from over 50 countries take part in the
Gerety Awards, bringing together some of the most respected creative
leaders from different fields of advertising, marketing, production,
design, and media.
- Bulgaria and Tunisia get into the shortlist for the first time at
Gerety. - Craft CUT sees the most shortlisted entries with campaigns spanning from
all craft types: Animation, Art Direction, Cinematography, Copywriting,
Direction, Editing, Illustration,Music, Sound Design, Photography,
Typography, Production Design and Visual Effects. - The most shortlisted campaign is Covert Recruiter, from Dentsu Creative
France for the French Army Human Resources DirectorateShortlisted entries among others include:
The Grand jury will now choose the final winners which will be announced
in the first week of September, including Bronze, Silver, Gold, Grand
Prix and Regional Winners.
Taking place this week, Gerety’s global Jury Insights Panels bring
together jury members alongside leading trade press titles to discuss
the campaigns, creative trends, and standout work shaping this year’s
shortlist;
Alongside the panels, Gerety will once again share its Shortlist Reel: a
curated showcase of the highest-scoring shortlisted work from the
executive jury sessions, distributed to agencies, production companies,
brands, and industry leaders around the world during shortlist week.
And, as every year, finalists and jury members will be celebrated at
the Gerety VIP Diamond BBQ in Cannes, with an exclusive guest list of
entrants, judges, past judges, partners, and friends of Gerety.
Watch the Gerety 2026 Jury Inisghts Panel Here [7]
About The Gerety Awards
Named for Frances Gerety, the copywriter who in 1948 coined the slogan
“A diamond is forever”.
The Gerety Awards brings together a jury to select the best in
advertising from a powerful perspective, creating a benchmark that is
relevant to the market reality, all while redefining the standard to
which advertising has traditionally been held.
See the full shortlist at www.geretyawards.com [8]
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