Marketsquare has celebrated its 10th anniversary with its founder and Chief Executive Officer, Ebele Enunwa, declaring that Nigerian-owned companies have the capacity to build enduring institutions capable of competing with the best in the world when supported by strong vision and disciplined execution.
The indigenous supermarket chain, which opened its first outlet in Yenagoa in 2015, has grown into one of Nigeria’s leading retail brands, employing more than 4,000 people and serving over two million customers monthly. The company says its expansion over the past decade reflects the increasing strength of local enterprise despite economic headwinds and changing market conditions.
According to Enunwa, Marketsquare was established to transform the shopping experience for Nigerian consumers by combining global retail standards with a deep understanding of local preferences. Brandspur Brand News reports that the company’s growth journey has spanned periods of economic recession, foreign exchange volatility, inflationary pressures, supply chain disruptions and the COVID-19 pandemic.
The retail executive said resilience, adaptability and a long-term approach have been central to sustaining the business, noting that employees, suppliers and customers remain critical to the success of any enterprise. He added that indigenous companies should not underestimate their potential to build nationally recognised institutions capable of delivering value over generations.
Marketsquare’s operations have also contributed to broader economic development through support for hundreds of local suppliers and investments in community programmes focused on education, healthcare and women empowerment. The company believes organised retail plays a strategic role in strengthening manufacturing, supporting agriculture, improving food safety standards and expanding government revenue through taxation.
Enunwa said partnerships with Nigerian manufacturers and farmers remain a core part of the company’s growth strategy, arguing that stronger local supply chains enhance competitiveness and create shared prosperity across the economy.
Looking ahead, the Marketsquare founder said he hopes the brand will be remembered for helping raise standards in Nigeria’s modern retail industry while creating opportunities and proving that indigenous businesses can scale successfully and endure. He also encouraged entrepreneurs to focus on solving real problems, building strong teams and pursuing long-term value creation despite current economic challenges.
