Lagos, Nigeria
Stanbic IBTC, a member of Standard Bank Group, has officially launched
its new thematic brand campaign, ’You’re Built for Growth’, a bold
expression of the Group’s commitment to supporting individuals,
businesses and communities as they pursue their ambitions and unlock new
opportunities.
The integrated campaign, which spans television, radio, print, social
media, out-of-home (OOH) and digital out-of-home (DOOH) platforms,
celebrates the resilience, determination and potential as key drivers of
progress across Nigeria. Through relatable stories and inspiring
narratives, the campaign reinforces Stanbic IBTC’s role as a trusted
financial partner that helps clients and stakeholders achieve growth in
all its forms.
At the heart of the campaign is a simple but powerful belief: growth is
not reserved for a select few. Whether it is starting a business,
expanding an enterprise, building wealth, securing a family’s future or
pursuing personal aspirations, every individual and organisation has the
potential to achieve more with the right support.
Speaking on the campaign, Chuma Nwokocha, Chief Executive, Stanbic IBTC
Holdings, said:
_”At Stanbic IBTC, we are clear on our purpose: to support growth, open
up opportunities, and stand by our clients at every stage of their
journey. ‘You’re Built for Growth’ reflects who we are as a Group – a
trusted partner you can rely on; a forward-looking institution creating
new possibilities; and a committed partner helping individuals and
businesses achieve lasting success.”_
More than a marketing campaign, ‘You’re Built for Growth’ is a
reaffirmation of Stanbic IBTC’s enduring commitment to creating value,
building trust and enabling sustainable growth for its clients,
communities and the economy.
The campaign’s flagship television commercial brings this message to
life through compelling representations of ambition, perseverance and
achievement, while complementary radio, print, digital and outdoor
executions extend the message to audiences across the country.
Stanbic IBTC intends to continue demonstrating the importance of support
for achieving real growth as the Group continues to empower Nigerians to
pursue their goals with confidence.
Bridget Oyefeso-Odusami, Head, Brand and Marketing, Stanbic IBTC
Holdings, also expressed the meaning of growth as embodied in the
company’s new campaign.
_She said “Growth means different things to different people. For some,
it is building a business. For others, it is growing their savings;
protecting what matters most; investing for the future or creating
opportunities for future generations. Whatever that journey looks like,
Stanbic IBTC remains committed to helping our clients achieve growth.”_
With a heritage of supporting progress and enabling opportunity, Stanbic
IBTC continues to provide comprehensive financial solutions that help
individuals, businesses and institutions navigate an evolving world and
build sustainable futures.
Video link: https://www.youtube.com/watch?v=TUMsmFL_Q9c
About Stanbic IBTC Holdings
Stanbic IBTC Holdings is a leading end-to-end financial services group
in Nigeria, providing banking, pensions, asset management, stockbroking,
trusteeship, insurance and investment banking solutions to individuals,
businesses and institutions. The Group remains committed to driving
inclusive growth, creating opportunities and helping clients achieve
their long-term aspirations through innovative financial solutions and
market-leading expertise.
