TAKEAWAYS
- Muse Image is the first image generation model from Meta Superintelligence Labs, now available in Meta AI.
- It uses advanced reasoning to understand complex prompts, seamlessly blending multiple photos into high-quality creations you can download and share anywhere — including directly to your chat, story, or feed.
- You can use presets (suggested prompts) to spark ideas, @ mention to add photos into your creations, and sketch changes or edits directly on your images.
- Muse Image also powers creative experiences on Instagram and WhatsApp, and is coming soon to Facebook, Messenger, and for advertisers through Meta Advantage+ creative.
Today, Meta is rolling out Muse Image, the companyʼs first image
generation model from Meta Superintelligence Labs, now available in Meta
AI . Muse Spark [4] made Meta AI a smarter assistant; now, Muse Image
acts as the creative partner that knows your world, making it easy to
turn your ideas into high-quality visuals that you can download and
share anywhere, including directly to your feed, story, or chat.
The model [3] also powers new creative tools across Metaʼs apps. You
can use more than 30 new AI-powered effects for Instagram Stories [5]
and generate images in your direct chats with Meta AI on WhatsApp —
starting in limited countries with more locations on the way.
SIMPLE PROMPTS, HIGH-QUALITY OUTPUTS
Whether you’re starting from scratch or working with an existing photo,
you can describe what you want in simple, conversational language, and
Meta AI handles the rest thanks to Muse Image. Ask it to mock up an
image of you in front of a historical landmark, cleanly erase a
photobomber from the background of a shot, or write a custom prompt to
build a functional QR code. It will also render text cleanly inside your
visuals, meaning you can ask for a how-to guide or a detailed
infographic on a specific subject, and the text comes out legible and
styled to match.
SUGGESTED PRESETS TO HELP YOU GET STARTED
Sometimes the hardest part of creating is getting started. Meta AI now
includes a presets panel with suggested prompts to help inspire you. One
tap restores an old family photo, lets you see yourself with trending
hairstyles, or reimagines you as a claymation character or a 16-bit
video game hero. Whatever you create, itʼs easy to share with friends
across Metaʼs apps so they can try the same preset on their own photos.
SHOP YOUR ROOM REDESIGNS
You can also snap a photo of your room and ask Meta AI to redesign it
with real products from the web or Facebook Marketplace. Suggest a style
you love or ask Meta AI to pull from whatʼs trending to see what your
space looks like with a full makeover.
AN INTELLIGENT CREATIVE PARTNER
Muse Image doesn’t just build an image; it thinks through your prompt
first. By pairing up with Muse Spark, the model takes multiple steps
behind the scenes — planning its layout, looking up real-time web
context, and intelligently blending multiple visual references at once.
Whether you want to place your pet in a famous painting or combine a
selfie with a vacation photo to create a custom postcard, Meta AI
handles the complex reasoning for you so the final visual matches your
vision perfectly.
ROOTED IN YOUR WORLD
You can also @-mention Instagram accounts in the Meta AI app to bring
specific Instagram profiles right into your images. Whether you want to
design a custom event invitation, mock up a collaborative creative
concept, or generate a personalized graphic, tagging a username lets
Meta AI use public photos to build a visual thatʼs ready to post. You
have control [6] over how your content can be tagged for AI creation
with an easy setting to turn this feature off at any time.
EDIT DIRECTLY ON THE PHOTO
To make a change, just tap the markup icon on your creation to circle,
sketch, or annotate edits right on top of the photo. Since Meta AI
remembers the full context of your conversation, you can keep refining
by swapping styles, adding elements, or tweaking details — all without
starting from scratch.
WHATʼS NEXT
Soon, Meta will bring Muse Image to more countries and the places where
people use Meta AI, including Facebook and Messenger, and additional
surfaces on Instagram and WhatsApp. In the coming weeks, advertisers and
agencies [7] will be able to tap into Muse Image through Advantage+
creative.
Using Meta AI with Muse Image is free for everyday creation. For people
who want to create even more, itʼs available as part of Metaʼs
subscription plans.
Images are just the beginning. With Muse Video already in development,
Meta is building entirely new ways for you to bring your ideas to life,
getting one step closer to personal superintelligence.
