Echovane, an artificial intelligence-powered market research startup founded by former Amazon, Stripe, Gojek and Razorpay executives, has raised $1 million to expand its technology and build a faster way for companies to understand their customers.
The funding round was co-led by Titan Capital and Neon Fund. Echovane plans to use the investment to strengthen its AI agent infrastructure, expand its ability to analyse different types of research data and grow its network of participants across global markets.
For many companies, market research does not end with asking customers a few questions. Researchers often have to find the right people, organise interviews or surveys, monitor responses, verify the quality of the information and then turn thousands of pieces of data into findings that executives can actually use.
Echovane is trying to take much of that workload off research teams. Brandspur Brand News reports that its platform allows a company to submit a research question while the system manages much of the process, including study design, participant recruitment, fieldwork, analysis and presentation of results.
The platform can support interviews, surveys, observations and longer-term studies. Its AI agents can also help identify participants with specific characteristics, which could be useful when companies need to reach small customer groups or people who are difficult to find through conventional research panels.
Echovane was founded by Smriti Gupta, Vipul Nair and Himadri Roy. The founders initially set out to build an AI moderator for consumer interviews, but their experience showed them that interviews were only one part of a much larger research operation.
That realisation pushed the company to broaden its focus. Today, Echovane aims to manage the research journey from the first question to the final insight.
The startup says its customers already include major businesses such as Procter & Gamble, Haleon and Kantar. Haleon has used the platform for research involving multiple markets, languages and hard-to-reach participants, while another customer, Trustly, reported completing product research much faster through Echovane.
The new capital will also help Echovane expand its global participant network and support more complex research projects.
For businesses, the attraction is straightforward: less time spent coordinating the mechanics of research and more time spent understanding what customers actually want.
As companies increasingly turn to AI to speed up business decisions, Echovane is betting that market research will be one of the areas where automation can make the biggest difference, without removing the human questions and real-world consumer experiences that give research its value.
