Soundcity OnTour brings a three-day mix of live music, talent discovery
and a ₦1 million campus prize to Kaduna
Ahmadu Bello University, Zaria, is set to become the latest stop in a
nationwide search for Nigeria’s next music stars as Soundcity OnTour
arrives on campus from August 18 to 20, with BIGI and Fearless Energy
Drink bringing music, entertainment and talent discovery to Kaduna.
The Zaria activation is the 15th stop on the 20-campus tour, which is
taking a free, high-production concert experience to universities across
Nigeria from June to October. But beyond the excitement of a major
concert, the tour is creating a more direct route for student artistes
to move from performing before their peers to competing for national
recognition.
That opportunity comes through BIGI Music, the talent discovery platform
embedded in Soundcity OnTour. On Day One, campus activities and build-up
will set the stage for the experience. Day Two will see student artistes
take part in live BIGI Music auditions, with the Top Five earning a
place on the concert stage. One winner will then emerge with a ₦1
million prize.
The competition does not end with the campus prize. Winners across the
tour will advance to regional battles, where judges and social
engagement will determine the acts that make it to the national stage.
Two eventual national winners will receive full studio production, A&R
mentorship led by Bankulli, guaranteed Soundcity Radio rotation, and
professionally produced music videos.
This gives the BIGI Music story a dimension beyond a conventional campus
competition: every university produces a winner, but the strongest
talents have a chance to keep going.
For students at ABU, the other half of the attraction comes on Day
Three, when the campus opens its stage to the full Soundcity OnTour
concert, featuring leading Nigerian artistes including Falz, Magnito,
Firstklaz, Hypeman Best, and DJ Dewik.
For Rite Foods Limited, makers of BIGI and Fearless Energy Drink, the
tour is an opportunity to meet young Nigerians where music, creativity
and campus culture intersect, while giving emerging talent something
more valuable than a moment in the spotlight: a chance to be discovered.
From Zaria, Soundcity OnTour will continue through its remaining
university stops before concluding in Abuja in October.
At ABU, therefore, the biggest name on the stage may not necessarily be
the one already known to the audience. It could be the student whose
first national opportunity begins with a microphone, a BIGI Music
audition and a ₦1 million prize within reach.
