Peak Milk, the flagship dairy brand of FrieslandCampina WAMCO Nigeria Plc, has rolled out its 2026 Back-to-School campaign, offering Nigerian parents the chance to win laptops, educational tablets and school bags as families prepare for the new academic session.
The “Peak Love Back-to-School” campaign, which launched on August 17, 2026, runs across selected retail and consumer touchpoints nationwide, featuring shopper promotions and experiential activations designed to engage families during the busy back-to-school season. Brandspur Brand News understands that the initiative is built on the insight that the back-to-school period represents a key opportunity for parents to demonstrate love and care for their children as they resume academic activities.
Shoppers at participating outlets across Nigeria will receive school-relevant gift items including water bottles and lunch flasks with every purchase of Peak Milk products. Additionally, experiential activations at multiple touchpoints will allow consumers to participate in a spin-and-win game for big-ticket items such as laptops, school bags and educational tablets.
Omolara Banjoko, Marketing Manager for Peak, said the back-to-school season is a crucial time for families as it represents a fresh start for children and a new chapter in their growth. She noted that parents invest considerable effort in ensuring their children are ready, from what they eat before school to the things they need throughout the day, and that Peak aims to support parents in this process while creating opportunities for them to enjoy more value from the brand.
Boluwatife Ayano, Brand Manager for Peak, explained that the campaign is designed to reflect the realities of families preparing for a new school year while giving consumers more reasons to engage with the brand. She said getting children ready for school takes planning, commitment, and significant support from parents, and that the campaign brings this reality to life across different touchpoints, from rewarding shoppers in-store to creating experiences where families can engage with Peak.
The campaign reinforces Peak’s long-standing commitment to supporting Nigerian families and celebrating parents who continue to invest in their children’s growth and future. The brand encourages families to prepare, nourish and show up with love for their children, positioning a Peak breakfast as an expression of love that helps children start the new school year with confidence.
