Bigi Carbonated Soft Drink and Fearless Energy Drink, both leading
brands from the stable of Rite Foods Limited, are set to bring music,
talent, and entertainment to Yaba College of Technology (YABATECH),
Lagos.
This is part of the brands’ ongoing campus entertainment engagement
through Soundcity OnTour, from September 15 to 17, 2026, with
electrifying performances that will stir up students’ musical talents
into captivating moments.
The three-day experience is designed to put students at the heart of the
action, moving beyond the conventional concert format to create
opportunities for participation, talent discovery, and self-expression.
The journey begins with campus activations that will build anticipation
across the institution, before the spotlight turns to emerging artistes
on Day Two with the Bigi Music Competition.
For aspiring musicians, it is a chance to move from performing for
friends and classmates to a wider audience, as one standout talent will
emerge as the YABATECH campus winner with a ₦1 million prize. This
will allow the exceptional performers to progress to the national stage,
where the journey continues with further exposure and development
opportunities.
The experience will also make room for another expression of youthful
creativity as Fearless Energy Drink brings its intensity to the Fearless
Dance Challenge, allowing YABATECH’s dancers to compete, entertain,
and claim their moment in the spotlight.
According to Ekuma Eze, Head of Corporate Affairs and Sustainability,
Rite Foods Limited, the brands are deliberate about creating platforms
that reflect the aspirations and creativity of young Nigerians.
“Young people are not waiting for culture to happen; they are creating
it every day. Through the Bigi and Fearless brands, we want to meet them
where that creativity is most visible and give them platforms where they
can express themselves, discover their capabilities and connect with
opportunities beyond the immediate moment,” he said.
That philosophy will come alive on the final day, when the Soundcity
OnTour concert brings the three-day engagement to its climax with music,
performances and entertainment, allowing students to experience the full
scale of the campus takeover.
