Lagos, Nigeria – September 14, 2026.
From family bonding at home and after-school hangouts to late-night
cravings at the neighbourhood Maishayi spot, Indomie has become part of
the everyday moments Nigerians share.
Now, Indomie is taking those familiar moments beyond the everyday with
Indomie Palooza, a four-city celebration of music, entertainment, games,
creativity, and fun built around the theme “Where Moments Meet Fun.”
The nationwide tour kicks off in Abuja on September 12, 2026, then
moves to Port Harcourt on September 19 and Ibadan on September 26,
,culminating in Lagos on October 3 and 4 with a special celebration of
World Indomie Day.
Across the tour, consumers can expect live performances from popular
Nigerian artistes and DJs, interactive games, giveaways and a range of
Indomie-inspired moments designed to keep audiences engaged. The Abuja
leg will feature performances from Ice Prince, Spyro and Boyskido,
setting the tone for a high-energy nationwide celebration.
More than a consumer event, Palooza is designed to reflect the people
and places that have made Indomie part of Nigerian everyday life. Each
city will bring its own personality, cultural expression and energy to
the celebration, allowing local tastes and interests to shape the
experience.
The rollout also marks a step in Indomie’s ambition to make Palooza a
recurring annual event, giving consumers a platform to connect with the
brand through the music, entertainment, creativity, and experiences that
matter to them.
Speaking on the rollout, Ibrahim Isah, Brand Manager, Lagos said,
“Indomie Palooza is about creating moments that people genuinely want
to be part of. We want people to come together, have fun, express
themselves and create memories with the people who matter to them. From
the music and games to the food and unexpected moments, every part of
Palooza is designed to give people something to enjoy, participate in, and share.”
Also speaking, Ebere Anajama, Brand Manager, Southwest, said the
four-city rollout would allow consumers to bring their own character to
the celebration.
“As Indomie Palooza rolls out across four cities, we are looking
forward to seeing the unique energy and personality each community
brings to the celebration. At the core of it all, our goal is simple: to
give consumers an experience they will remember and a tradition they can
look forward to year after year.”
With music, games, creativity, giveaways, and the unmistakable energy
of each host city, Indomie Palooza is bringing the everyday Indomie
moment to life on a bigger stage, giving consumers new reasons to play,
connect, express themselves, and have fun.
