The National Agency for Food and Drug Administration and Control (NAFDAC) has warned Nigerians about a suspected counterfeit toothpaste being sold as ORACIRE+, following its discovery during market surveillance in Lagos.
The product is suspected of imitating the registered ORACARE+ Toothpaste, with packaging and overall presentation that closely resemble the genuine brand. NAFDAC said the similarity could make it difficult for consumers to tell the products apart.
The regulatory agency launched investigations after receiving a formal complaint and market intelligence indicating that the suspected counterfeit product was being widely distributed. Brandspur Brand News reports that surveillance at Ojuwoye Market in Mushin, Lagos, subsequently identified the product in circulation.
NAFDAC said the origin and composition of ORACIRE+ have not been verified, while its safety and quality also remain unconfirmed. The agency warned that counterfeit personal-care products may fail to meet established standards and could expose consumers to health risks.
The discovery has prompted a broader regulatory response, with NAFDAC commencing surveillance to determine how widely the toothpaste is being distributed across Nigeria.
Zonal directors and state coordinators have been directed to investigate markets within their jurisdictions, establish whether the suspected counterfeit product is available and take appropriate regulatory measures where necessary.
The warning is particularly important for consumers because the similarities between ORACIRE+ and the registered ORACARE+ product could make identification difficult at the point of purchase.
Consumers are therefore being advised to pay close attention to product names and packaging when purchasing toothpaste rather than relying solely on the general appearance of the pack.
NAFDAC also urged healthcare professionals and members of the public to remain vigilant and report suspected sales or distribution of ORACIRE+ to the agency.
Reports can be submitted through the nearest NAFDAC office or the agency’s designated telephone and email channels.
The ongoing surveillance is expected to help regulators establish the source and distribution network of the suspected counterfeit toothpaste and determine the appropriate regulatory action.
