For 652 retailers across four regions, Rite Foods product cartons
delivered more than they expected. Between March and June 2026, the
company’s Awoof Retail Flap Promo turned flaps collected from eligible
mega cartons of participating products, including Rite Spicy Beef
Sausage, into cash prizes and household appliances worth millions of
naira.
At the close of the promotion, 259,306 flaps had been redeemed, earning
participating retailers 652 prizes across Port Harcourt, Benin, Lagos
and the South-West.
The rewards included electric kettles, blenders, microwaves,
rechargeable fans, gas cookers, freezers, washing machines and 1.5HP
inverter air conditioners. Six retailers also received ₦1 million
each, bringing the total cash prize to ₦6 million, while 646 others
received household appliances.
The idea was simple: retailers who sold eligible Rite Foods products
from participating mega cartons could collect the flaps attached to
those cartons and redeem them for rewards. In doing so, an everyday part
of their trade became an opportunity to win something back.
Speaking on the initiative, the National Sales Manager, Bakery & Modern
Trade, Rite Foods Limited, Mr. Rotimi Okunola, said the promotion was
designed to reward the retailers who keep the company’s products moving
from shelves into homes across the country.
“Our retailers are an important part of our journey to consumers. Every
day, they put in the work to make our products available where people
shop and buy. The Awoof Promo was our way of recognising that effort and
giving something back to the people who help keep our brands within
reach,” Okunola said.
Benin recorded the most prizes, with 251, followed by Port Harcourt with
245, the South-West with 84, and Lagos with 72. All 652 prizes have now
been presented to winners across the four regions.
For Rite Foods, the Awoof Retail Flap Promo was more than a prize
campaign. It was a simple way of putting value back into the hands of
the retailers who keep products such as Rite Spicy Beef Sausage moving
from cartons to shops, and from shops to consumers, one flap at a time.
