Tuoyo Erikowa, Lead of Digital Marketing, Media and Advertising at International Distillers Limited, has been named Digital Marketing Personality of the Year at the 2026 EDGE Awards, earning industry recognition for his work in a field increasingly shaped by technology, data and changing consumer behaviour.
Erikowa received the award at the 14th edition of the ceremony, organised by MARKETING EDGE on September 25, 2026, at Ten Degrees Event Hall on Billings Way, Oregun, Lagos. The event brought together professionals and organisations recognised for their contributions to Nigeria’s marketing communications industry.
The honour reflects the growing importance of digital expertise in brand building and consumer engagement. Brandspur Brand News notes that as businesses expand their use of online platforms, marketing leaders are increasingly expected to coordinate digital channels, media planning and advertising strategies to strengthen brand visibility and connect with target audiences.
At International Distillers Limited, Erikowa oversees digital marketing, media and advertising, responsibilities that bring together digital platforms and broader media strategies in support of the company’s brands. His recognition places his work among the individual achievements celebrated at this year’s awards.
The 2026 EDGE Awards was held under the theme Celebrating Excellence Beyond Borders, recognising contributions across the marketing and advertising landscape. Erikowa’s award highlights the role of digital marketing professionals in an industry where brands must continually adapt to changing ways of discovering, evaluating and engaging with products.
For Nigerian businesses, the increasing prominence of digital marketing reflects the need to reach consumers across multiple channels while maintaining a consistent brand identity. Professionals working across digital media, advertising and audience engagement have become important to how companies develop and execute their marketing strategies.
Erikowa’s recognition at the 14th EDGE Awards marks a career milestone and adds to the list of professionals honoured for their contributions to Nigeria’s marketing communications sector in 2026.
