The Advertising Regulatory Council of Nigeria (ARCON) has urged sports betting and digital entertainment operators to prioritise consumer protection, transparency and regulatory compliance as Betpikr begins its operations in Nigeria.
The council’s position was conveyed at the launch of Betpikr in Lagos, where the platform unveiled its television commercial and radio advertisement ahead of a wider campaign targeting Nigerian audiences.
Winifred Akpan, Head of Corporate Communications and Corporate Affairs at ARCON, represented the council’s Director-General, Dr Olalekan Fadolapo, at the event. According to the Brandspur Brand News Desk, Akpan congratulated the company on its entry into Nigeria’s expanding digital entertainment market but stressed that innovation must be matched by responsible marketing.
She warned that advertising messages, particularly those promoting sports betting and digital entertainment, must be truthful, appropriate and consistent with established industry regulations. Operators, she said, should avoid misleading consumers, exploiting vulnerable audiences or encouraging irresponsible participation.
ARCON also emphasised that the success of new digital platforms should not be measured solely by their products or ability to attract users. Protecting consumers and maintaining public confidence, the council noted, are equally important to the growth of the sector.
Betpikr’s launch included the unveiling of its television and radio advertisements. Adekemi Olurin-Alegbeleye, the company’s Vice President of Marketing, said the campaign had been developed to communicate the brand’s offering to Nigerian bettors and would soon appear on broadcast platforms.
The company also introduced two brand ambassadors, Abdulrasaq Adebayo Babalola, popularly known as Perliks Defination, and Chidiebere Ambrose, known as Cubana White Lion.
Developed by Lagos-based entertainment and iGaming company 247 Labs, Betpikr brings sports betting, casino entertainment, virtual sports and community engagement features together on one digital platform.
Its community-focused features allow users to share predictions, exchange betting tips and interact with other sports enthusiasts while accessing betting markets.
As Betpikr prepares to promote its services, ARCON’s message places responsibility and regulatory compliance at the centre of the brand’s marketing efforts. The council reiterated that advertising across Nigeria’s marketing communications industry must meet applicable standards, with operators expected to balance commercial objectives with safeguards for consumers.
