Ten weeks of rewards culminate in a grand finale celebrating Guinness
Foreign Extra Stout consumers across Nigeria
LAGOS, Nigeria, October, 2026
Guinness Nigeria Plc has concluded its Guinness Open For More national
consumer promotion, rewarding 1,075 consumers over 10 weeks, with Queen
Thompson emerging as the grand prize winner of a ₦150 million Toyota
Land Cruiser Prado SUV.
At the grand prize presentation held at the company’s headquarters in
Ogba, Lagos, Girish Sharma, Managing Director and Chief Executive
Officer, Guinness Nigeria Plc, presented the vehicle keys to Thompson,
whose win capped a campaign celebrating consumer loyalty nationwide.
Speaking amid applause at the presentation, Sharma said: “I’m
particularly excited that the winner is a woman. Many didn’t know that
Guinness consumers are now 50-50 men and women. The dynamics are
changing as we deepen commitment to rewarding consumer loyalty.”
Launched on July 18, 2026, the promotion rewarded 1,000 consumers with
₦100,000 each and another 75 with ₦1 million each, before the grand
prize draw delivered the Toyota Land Cruiser Prado to Thompson. The
campaign was conducted under the regulatory oversight of the Federal
Competition and Consumer Protection Commission (FCCPC).
The commission provided oversight throughout the promotion, including
approval of its terms, winner selection and prize delivery, reinforcing
transparency and accountability.
Mayor Esiaba, Head of Beer, Guinness Nigeria Plc, said the promotion
was designed to recognise consumers who continue to choose the iconic
stout.
“Guinness Foreign Extra Stout has always stood for boldness, and Open
For More was our way of saying thank you to the consumers who make that
boldness possible. We are proud of the trust Nigerians place in the
brand and will continue creating experiences that reward their
loyalty,” he said.
Ifeoluwapo Odedere, Senior Brand Manager, Guinness, added that the
promotion brought the brand’s Open For More promise to life by turning
consumer participation into tangible rewards.
“Seeing consumers win from the ₦100,000 prizes to the ₦1 million
rewards and now the grand prize Prado has been deeply fulfilling. We are
grateful to everyone who participated and look forward to creating more
rewarding experiences,” Odedere said.
An elated Thompson described her win as unexpected, recalling that
previous experiences with fraud had made her initially sceptical when
she received the notification.
“I am still in shock! I never imagined that opening a bottle of
Guinness Foreign Extra Stout would lead to me driving home in a
brand-new Toyota Land Cruiser Prado. Having been swindled twice this
year, I initially cut the call because I was yet to recover from those
experiences. I am so grateful to Guinness for this life-changing gift.
Truly, what God cannot do does not exist,” she said.
The successful completion of Open For More underscores Guinness
Nigeria’s commitment to recognising consumer loyalty and creating
meaningful brand experiences, supported by regulatory oversight to
ensure fairness and transparency.
