Moët Hennessy has promoted Rene Madumere to Senior Brand Manager for Hennessy in Nigeria, effective October 2026, following a career progression spanning consumer marketing, sales, brand management and the fast-moving consumer goods sector.
Madumere’s elevation comes two years after he joined the premium spirits company as Brand Manager in October 2024. In his new position, he will oversee brand strategy and consumer engagement for Hennessy, one of the leading brands in the company’s portfolio.
According to Brandspur Brand News, the appointment builds on more than seven years of professional experience, including several roles at Unilever Nigeria Plc, where Madumere developed expertise across product quality, consumer intelligence, sales operations and brand development.
His career at Unilever began in 2016 as a Quality Control Analyst, a position that introduced him to operational processes and product standards. He subsequently moved into consumer and marketing insight, serving as Consumer and Marketing Insight Specialist for Beauty and Personal Care in Africa from December 2018 to December 2019.
In January 2021, he moved into brand management as Assistant Brand Manager in the company’s Nutrition Category. He spent two years in the role before taking up a Territory Sales Manager position covering Lagos Island in January 2023.
The sales assignment, which lasted eight months, expanded his understanding of market operations and the commercial considerations behind marketing decisions.
He returned to brand management in August 2023 as Brand Manager for Knorr, a position he held until October 2024, when he moved to Moët Hennessy.
His experience across different functions has given him exposure to consumer behaviour, campaign development, market intelligence and sales execution. These areas are central to his work in the premium alcoholic beverages market, where brand positioning and consumer engagement are important aspects of marketing strategy.
Madumere has also continued to strengthen his professional qualifications. In December 2025, he completed a MiniMBA in Brand Management, earning an A grade.
His other credentials include a Certificate in Professional Digital Marketing from the Chartered Institute of Marketing and an Advanced Brand Management Certificate in Marketing and Business Leadership from BMA Nigeria.
He was also recognised among the Brandcom Awards 2026 Top 35 Under 35 Marketing and Communications Professionals in Nigeria.
Madumere speaks English and French, an additional skill that supports his engagement with teams and stakeholders across different markets.
His promotion marks another step in a career that has moved from product quality and consumer research into commercial operations and senior brand leadership, bringing together experience from two multinational companies.
