Peak Milk has concluded its 2026 Back To School campaign with an experiential event at the National Theatre in Lagos, bringing together thousands of children and families for games, learning activities, entertainment and rewards.
The campaign, tagged “Back to School with Peak Love”, was designed around the preparation that goes into getting children ready for a new academic session, with Peak Milk using the finale to combine consumer engagement with activities focused on learning and creativity.
Brandspur Brand News reports that the campaign extended beyond the closing event through an in store Spin & Win promotion held at selected modern trade and neighbourhood stores across the country. Participants had opportunities to win items including school bags, lunch bags and a laptop.
The campaign also featured a Mind Challenge that invited schools to identify a problem within their communities, develop a prototype using Peak packaging materials and pitch their proposed solution within two minutes.
Dairy Farm Senior High School, Agege, emerged as the overall winner of the school challenge, followed by Vetland Junior Grammar School and Dominion High School. The participating schools received cash prizes, laptops and Peak branded back to school items and products.
At the National Theatre event, children took part in interactive games and other mind building activities, with winners receiving gifts and cash prizes. Popular content creator and media personality Enioluwa Adeoluwa hosted the event, while Dr Adefunke Arowolo and the Ikorodu Bois were among the personalities who joined the celebration.
For Peak Milk, the campaign provided an opportunity to connect its brand proposition with a significant period for families, particularly parents preparing meals and other essentials as their children return to school.
Marketing Manager, Peak, Omolara Banjoko, said the closing event was intended to give children an enjoyable experience while recognising the effort parents put into preparing them for the academic year.
Peak Brand Manager, Boluwatife Ayano, said the final activation brought the campaign’s central idea of showing love to children and schools into a physical experience through games, entertainment and rewards.
Peak Milk is a brand of FrieslandCampina WAMCO Nigeria Plc. Through the 2026 activation, the company combined nationwide retail engagement with school based activities and a large scale consumer event, extending its back to school campaign beyond product promotion to direct participation by children, parents and schools.
