AidaPay has introduced SmartShare, a service that enables businesses to distribute airtime and mobile data through shareable links and six-character codes, with payments triggered only when recipients claim their gifts.
The service offers businesses a way to send mobile connectivity benefits to customers, employees or other intended recipients without requiring payment for every gift at the point of distribution. Instead, businesses are charged when a recipient redeems the airtime or data.
SmartShare also includes controls that allow businesses to set limits on the number of claims and monitor transactions, providing a means of managing distributions and tracking usage.
Brandspur Brand News reports that the service combines digital gifting with claim-based billing, allowing businesses to share airtime and data while retaining control over how the offers are redeemed.
The shareable-link and code system gives recipients two ways to access their gifts. Businesses can distribute the details to intended beneficiaries, who can then claim the airtime or data through the service.
The claim-based payment model could be useful for companies running customer reward programmes, promotional campaigns or employee incentives, where the number of people who actually redeem an offer may differ from the number invited to claim it.
The ability to impose claim limits may also help businesses manage the scale of a distribution exercise, while transaction tracking provides a record of claims made through the platform.
However, the available details do not specify the service’s pricing structure, the mobile networks supported or whether additional conditions apply to claims.
SmartShare adds another option for businesses seeking to distribute mobile airtime and data digitally, with its central feature being that charges are incurred when recipients claim their gifts rather than simply when the offers are issued.
