By Anton Gillis, co-founder and CEO of HAMAC (Hospitality Asset
Management Company)
Nigeria has the third-largest branded hotel pipeline in Africa. W
Hospitality Group’s 2026 report counts 8,480 rooms across 57 hotels,
behind only Egypt and Morocco. The same report counts how many of those
rooms are actually on site: 39.2%. Roughly six in ten are still at
planning, design or pre-construction stage, against close to 80% under
construction in Kenya and Ethiopia.
Almost all the commentary on that gap goes straight to capital. Foreign
exchange, financing costs, land, power. Fair enough, and largely
correct. But there is a second constraint that gets far less airtime, is
considerably cheaper to fix, and determines what those rooms are worth
once they do open: the people who will run them, and whether anyone is
building that pipeline with the same seriousness as the construction
one.
Every hotel valuation conversation in this industry starts in the same
place. Capex plans, revenue management systems, brand affiliation, the
flag on the building. Owners obsess over these levers because they are
visible, measurable and easy to put in a deck. What rarely gets the same
airtime is the thing that actually determines whether any of that capex
or brand equity translates into performance: the people running the
property every single day. Too much of this industry still treats people
development as an HR nicety rather than what it actually is, a direct
lever on asset value.
I manage hotel assets in South Africa, not in Nigeria, and I am not
going to pretend to expertise in the Nigerian labour market. But the
economics of turnover are not country-specific, and neither is the
mistake owners make about them.
TURNOVER IS NOT AN HR LINE ITEM, IT IS A VALUE LEAK
Research out of Cornell’s School of Hotel Administration has long put
lodging turnover at roughly 60% of frontline staff and 25% of managers a
year, with each departure costing close to $6,000 for a frontline role
and nearly $10,000 for a manager, mostly through lost productivity while
a replacement finds their feet. That is not a soft cost. That is money
leaking out of the property every time someone walks out the door
because the pipeline behind them was never built properly.
At HAMAC we surveyed South African hoteliers this year. Seventy-seven
percent named human capital as one of the biggest threats to business
sustainability. Almost 70% were dissatisfied with the competency of
graduates entering the industry, with leadership and soft skills the two
largest gaps. Labour came out as the single biggest pressure on margins,
ahead of electricity and food. And 46% said they would prioritise
investment in people if the basic infrastructure around them were
reliable enough to let them.
That is South African data and I present it as such. What makes it worth
a Nigerian reader’s time is that the structural problem is the same one,
and Nigeria has arguably built more institutional machinery to solve it
than we have. There has been a federal training and certification body
since 1987 in NIHOTOUR, a Hospitality and Tourism Sector Skills Council
since 2015, and national occupational standards developed with employers
rather than at them. In February this year NIHOTOUR and the senior hotel
staff association sat down in Abuja specifically to talk about closing
skills gaps. That is more architecture than most markets on this
continent have.
The gap is not the framework. The gap is between the framework and what
actually happens at property level, where a great deal of hospitality
training in Nigeria is still informal and on the job. People learn by
trial and error, and many of them become resourceful and adaptable
operators. But adaptability is not the same thing as standardised
competency, and an owner cannot underwrite it. Nigeria still sits 112th
of 119 economies on the World Economic Forum’s Travel and Tourism
Development Index, while also ranking among the ten most improved
economies in the world since 2019. Both of those are true. The
trajectory is right. The base is low.
Also read:https://brandspurng.com/2026/08/17/abuja-continental-hotel-wins-luxury-hospitality-excellence-award/
GUEST EXPERIENCE IS THE SCOREBOARD, AND IT IS A PEOPLE SCOREBOARD
Here is the bit owners keep missing. Guest experience scores are not a
marketing metric that lives somewhere separate from the balance sheet.
They feed rate integrity, they feed repeat bookings, and over time they
feed RevPAR against your competitive set. A property with high turnover
does not deliver an inconsistent guest experience by accident. It
delivers it because the person checking a guest in this month has three
weeks of experience instead of three years. Guests notice. Review
platforms record it. Rate strategy suffers because of it.
This is sharper in a market like Nigeria’s, where demand leans heavily
on business, government and diaspora travel. Those are repeat guests
with long institutional memory who book the same handful of properties
in Lagos and Abuja over and over. Rate integrity in that market is held
up by service consistency far more than by anything on the balance
sheet, and service consistency is a function of retention.
Which is why the question asset managers should be asking operators is
not whether they meet brand training standards. Most will. The question
is whether that training translates into real career pathways, real
retention, and real capability on the floor, or whether it is
box-ticking to satisfy a compliance audit. Turnover rate against the
local market, time to competency for new hires, internal promotion
ratios: these are numbers that belong in the same report as occupancy
and GOP margin, not buried in an HR appendix nobody reads.
There is an opportunity buried in Nigeria’s low construction ratio that
nobody seems to have noticed. Six in ten of those 8,480 rooms are still
on paper, which means the workforce decisions for those properties have
not been made yet. Owners still have time to build the people pipeline
alongside the construction pipeline, rather than scrambling for staff
ninety days out from a soft opening. The properties that do it will hold
an advantage a bigger capex budget cannot buy. The ones that keep
treating people as a cost line will keep bleeding value, quietly, review
by review, booking by booking, until someone finally asks why the
numbers do not add up.
