On Saturday, 14 of April 2018, Lagos witnessed the most extraordinary party yet! The famous Landmark Towers was completely transformed to host an exclusive number of guests at what was themed – the Bud Hotel. This party was to serve as Budweiser’s launch into the Nigerian market with the brand taking a bold step to unveil the King of Beers, brewed on its own terms for those who live on their own terms.
The campaign began about two weeks ago when the legendary Hand of the King broke the internet with witty social videos, a cavalcade, and radio station take-overs. The Hand of the King introduced a King’s test where he directed people to a landing page to go take the test to find out if they were ‘King Enough’. Successful applicants were then given invitations to the Bud Hotel on Saturday.
Budweiser pulled out all the stops to deliver on an amazing hotel experience. Guests checked in at the entrance and received a card much like a hotel room key. This card was used to access the Burger bar, bottles of Budweiser beer as well as other side attractions.
The highlight of the night was the epic countdown to the unveiling of the King. Budweiser created an illusion of a hotel using Z-depth visual mapping effect. At the end of the countdown, the brand had a grand entry truly worthy of a King.
If this event is any indication of just how Budweiser intends to play in the Nigerian market, then we’re very excited for what’s to come!
Follow Budweiser on twitter, @BudweiserNG and the hashtags #KingOfBeers #BudHotel to see what the King of beers got up to.
With the launch, Nigerians will witness the fulfillment of the promise made earlier by The Marketing Director, AB InBev, Mr. Arne Bruse said that the company’s brands will be affordable and pocket-friendly.
In his words: “We have great plans for our consumers in Nigeria. We want to grow, we are busy building our brewery, we are busy expanding our capacity and we are investing in infrastructures, we are hiring people. Nigeria is the biggest market for us on the continent, so it is definitely a focus area for the company.”
He noted that the company had strategically launched several beer brands to suit certain geography and culture within the country.
Bruse added: “If you look at the Western part of Nigeria, we have Trophy specifically produced for our consumers in that region. Unlike the West, we introduced Hero beer in the Eastern part of the country”
AB InBev is the largest beer company in the world. It had 200 brands prior to the merger with SABMiller on October 10, 2016.
The launch is expected to excite the beer subsector of the food and drinks industry as Nigeria Breweries Plc and Guinness Nigeria Plc are expected react. This is an interesting time for watchers of the beer and drinks industry.