APCON Boss Reels Out Plans, As IMC Practitioners Call For Growth Based Regulations

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The Registrar and Chief Executive of the Advertising Practitioners Council of Nigeria, (APCON) Dr. Olalekan Fadolapo has reeled out some of his plans on regulating and uplifting the standard of advertising practice in Nigeria.

Some of his plans include industry reform, solving tax-related issues, copyright issues, agencies pitching for government communications jobs, among others. He revealed these at the IMC Industry Grand Reception organised to honour him. The event was organised by multiple award-winning frontline brands and marketing publication, Brand Communicator in collaboration with the Association of Advertising Agencies of Nigeria (AAAN).

IMC INDUSTRY GRAND RECEPTION Brandspurng APCON Boss Reels Out Plans, As IMC Practitioners Call For Growth Based Regulations
L-R: Joshua Ajayi, Publisher, Brand Communicator; Dr. Olalekan Fadolapo, Registrar/ CEO of the Advertising Practitioners Council of Nigeria (APCON); Alhaji Garba Bello Kankarofi, former APCON Registrar/ CEO and Steve Babaeko, AAAN President at the IMC Industry Grand Reception organised for Dr. Olalekan held recently in Lagos. | www.wordpress-1516176-5827464.cloudwaysapps.com

Similarly, Integrated Marketing Communications (IMC) practitioners tasked APCON to ensure that it adheres to growth based regulations that will help strengthen the industry rather than killing the industry businesses.

Commenting on the state of regulation in the country, Dr. Olalekan said,

“Nigeria is the only country in Africa that practices double regulatory system as at today; we have the government regulatory system and self-regulatory system. In other markets, it is purely self-regulation. The sectoral group comes together they outline best business practices, they sign MoU and it becomes a law, but in Nigeria, we always find it difficult to conclude that process.”

Therefore, he said that he is working on how to bring the sectoral group to work together, in the interest of having an industry all can be proud of.

On the industry reform,

“Again the industry reform has been a major challenge. The industry reform can create jobs, the industry reform will improve the Internal Generated Revenue (IGR) of APCON and the government, and it will help us stabilise our industry. I spoke to the president of all the sectoral groups and they all agreed we need to go ahead with the industry reform,” he explained.

He added that the Minister of Information and Culture, Lai Mohammed, has already approved it but there are some challenges that need to be taken care of before the industry review is fully implemented which include court cases.

Meanwhile, it is in talks with the National Assembly and the bill is set for the second reading, stating that, “APCON is here to regulate and not to kill the industry. We are not regulating to strangulate, and we are regulating to bring the best out of every one of us”

In another vein, he said he is in talks with Federal Inland Revenue Service (FIRS) and they plan to set up a help desk for the advertising industry to listen and ensure that issues that relate to the industry are resolved, adding that some of the issues are double taxation; application of withholding tax and others. He said those that do not practice advertising may not understand the fundamentals, stating that the withholding tax should be applied to the net income.

He added that the sectoral groups have already sent their report to APCON and it will be meeting with FIRS soon on some of the tax-related challenges its members are facing.

Another issue he pointed out is the issue of copyright the industry is facing. He said the DG of the Nigerian Copyright Commission (NCC) told him that most of the issues of the copyright at the court can be resolved at the industry level.

“Today, APCON is talking to NCC on the possibility of setting up a help desk for agencies that need advice on ownership of copyright and copyright issues. We will be organising a webinar soon and the DG has agreed to speak on this issue.”

In another vein, he stated,

“One of the major projects of the government is the digital switchover; APCON has been requested to manage the audience measurement aspect of the digital switchover.”

On a different note, he said APCON members do not get most of the government jobs, and APCON certification is not listed on qualification requirements for hiring professionals for government jobs while it is currently in talks with the Bureau of Public Service Reforms on amending that.

On when APCON council will be inaugurated, he said,

“Do not forget it is not that they did not appoint members for the council, but the members that were appointed were not selected in line with the establishment act of APCON, consequently they cannot be inaugurated and as at today the honourable minister has written to the president, the letter is with the chief of staff and am also aware that the presidency is looking into the issue and soon a new council may be announced.”

Some of the heads of sectoral groups including top government officials and key stakeholders from the IMC industry were present at the event.

Meanwhile, Steve Babaeko, AAAN President; to Alhaji Garba Bello Kankarofi, former APCON Registrar/ CEO; Bunmi Adeniba, Acting ADVAN President; Tade Adekunle, EXMAN President; Chairman, Segun McMedal, Lagos Chapter, NIPR, Gboyega Akosile, Chief Press Secretary to the Lagos State Governor, among others urged Dr. Olalekan to uplift the standard of advertising in the country, be fair to all, embark on friendly regulations and help solve some of the challenges confronting the industry. Chairman, Lagos Chapter, NIPR

Until his appointment, Fadolapo, a registered advertising practitioner and a fellow of the Institute of Chartered Accountants of Nigeria (ICAN) was the Executive Secretary of the Association of Advertising Agencies of Nigeria (AAAN).

Be a Leading Woman that Choose to Challenge…Up You

As the world celebrate this year’s International Women’s Day (IWD), women have been urged to be of high spirit and choose to challenge in order to be a leading woman in their pursuit in life.

This was the global message to women as contained in the new book, Up You, which tends to celebrate and encourage them in line with this year’s lWD slogan, Choose to Challenge.

The book, Up You, inspires hope for effective implementation of the Sustainable Development Goals,  especially the fifth agenda, which is aimed at achieving gender equality and empowerment for women and girls, for a brighter future.

Be a Leading Woman that Choose to Challenge...Up You Brandspurng
Mrs. Ezinne Kufre-Ekanem | www.wordpress-1516176-5827464.cloudwaysapps.com

It pointed out that women in their roles should ensure they be the best that they can be.

Commenting on the book, the author, Mrs. Ezinne Kufre-Ekanem, said,

“Today and every day we celebrate your incredible attitude to life. Particularly how you support, challenge, and inspire all you come across year on year. You are indeed strong, smart, emphatic, ambitious, and beautiful just as you are.”

She posits that the book is dedicated to women because they have refused to be brought down despite the many challenges faced daily.

“The wisdom you bring to the table is unmatched, thank you for speaking up for what you believe in. You are indeed the sum-up of so many parts resulting in perfect.”

The book, according to her, should be like a guide towards finding and living the real woman always.

Celebrated annually on March 8, IWD is a time to reflect on the progress made, to call for change and celebrate acts of courage and determination by women who have played extraordinary roles in their spheres of influence.

DHL Group announces share buyback program of up to a total of EUR 1bn

The purchased shares will either be cancelled or used to service long term management incentive programs.

In light of the positive business trend and in honouring the finance policy of the group the management board and the supervisory board decided on a share buyback program of up to EUR 1bn and on the use of repurchased shares.

DHL Group announces share buyback program of up to a total of EUR 1bn Brandspurng
The decision to initiate a share buyback program is in line with the group’s corporate finance policy. | www.wordpress-1516176-5827464.cloudwaysapps.com

The share buyback program starting in March 2021 is restricted to a duration of one year. The execution of the share buyback is based on the AGM authorizations. The purchased shares will either be cancelled or used to service long term management incentive programs.

Deutsche Post DHL Group will keep the capital market informed about the progress of the share buyback program on its web site.

The decision to initiate a share buyback program is in line with the group’s corporate finance policy and is to be seen against the background of the strong free cash flow generation amounting to EUR 2.5bn for FY 2020 and the positive further outlook.

Furthermore, the Management and Supervisory Board will propose to the AGM on May 6th, 2021 a dividend of EUR 1.35 per share for FY 2020. Additional details pertaining to Q4 and FY 2020 results will be published on March 9th 2021 at 7:00h CET.

Google.org’s $25m Pledge Reinforces Commitment to Women, Girls in Africa

New challenge invites applications for cash grants from NPOs dedicated to the economic empowerment of women and girls.

8 March 2021 – Google.org’s open call on International Women’s Day today, for applications for grant funding from its new global Impact Challenge (GIC) for Women and Girls, reinforces the organisation’s commitment to the empowerment of women and girls on the African continent.

The GIC for Women and Girls, which will provide $25 million in overall cash grants to nonprofits and social enterprises creating pathways to prosperity for women and girls, follows initiatives like the 2019 Africa launch of Women Will, Google’s initiative to create opportunities for women, and Google’s #IamRemarkable workshop series, which works to counteract conditioning that women shouldn’t celebrate their achievements.

Google launches People Cards to help Africans who want to be found on Google Search

Empowering women and girls in Africa to reach their full economic potential, and to thrive, is more critical now than ever before as they bear the brunt of the COVID-19 pandemic, says Juliet Ehimuan, Country Director, Google Nigeria, quoting the Foresight Africa report 2021. It confirms that the coronavirus has “exacerbated already-existing gender inequalities, laying bare serious fault lines in safety, physical and mental health, education, domestic responsibilities, and employment opportunities”.

”Despite decades of work aimed at achieving gender equality, the disparity between men and women not only remains – it is growing alarmingly, largely thanks to the global pandemic,” the report warns.

The (GIC) for Women and Girls is focused on changing the status quo, with Ehimuan stressing that job cuts, income losses and lack of education aren’t simply side-effects of the pandemic, but “will negatively impact the economic strides made by women and girls for many years to come”.

“As economies and societies rebuild, we need bold new ideas that will propel us forward. We can’t afford to go back to the way things were, and we certainly can’t do it alone.”

Organisations have until Friday, 2 April at 11:59 pm GMT to submit their applications at g.co/womenandgirlschallenge. An all-female panel of expert Google executives and world/business leaders, including Phumzile Mlambo-Ngcuka, Executive Director of UN Women; Victoria Adejoke Orelope-Adefulire, Senior Special Assistant to the President of Nigeria on SDGs; Graça Machel, Founder, Graça Machel Trust; and Juliana Rotich, Kenyan information technology entrepreneur, will preside over the application review and selection process once applications close.

Grantees, who will be announced later this year, are eligible to receive funding ranging from $300,000 to $2 million. Selected organisations will also receive capacity building support and mentoring from Googlers.

Over the past five years, Google.org has given over $55 million in cash grants to non-profit organisations that support gender equity and access to opportunity for women and girls around the world. Building on their previous work in gender equity—with grantees like the National Domestic Workers Alliance, Laboratoria and GiveDirectly—Google.org is seeking applications from organisations in Africa and around the world.

“We have a collective responsibility to ensure that generations of women and girls from all walks of life—no matter their race, sexual orientation, religion or socioeconomic status—live in a world where they are treated equally and can realise their full potential.

“When women and girls have the tools, resources and opportunities to turn their potential into power, it not only changes the trajectory of their individual lives but also strengthens entire communities. If we lift up women and girls, the rest of the world will rise, too,” Ehimuan concludes.

CBN Naira 4 Dollar Scheme: A Subtle Devaluation?

CBN Naira 4 Dollar Scheme: A Subtle Devaluation?

CSL Research – A recent circular issued by the Central Bank of Nigeria (CBN) to all Deposit Money Banks, International Money Transfer Operators (IMTOs), and the General Public, states that all recipients of diaspora remittances through approved IMTOs and commercial banks shall receive N5 for every USD1 received as remittance inflow.

According to the Apex bank, this scheme is to encourage the inflow of diaspora remittances and will take effect from 08 March 2021 and ends on 08 May 2021 (two months). This policy direction alludes to the continued efforts of the bank to increase remittance inflows into the country through official sources.

CBN Naira 4 Dollar Scheme A Subtle Devaluation brandspurng

Several actions have been taken by the Apex bank to increase its foreign earnings and improve liquidity across the FX windows. On 30 November 2020, the CBN directed all IMTOs to pay funds to beneficiaries of diaspora remittances in foreign currency (US Dollars) as against the erstwhile Naira payment aimed at reducing pressure on the FX parallel market.

Noticeably, the exchange rate at the parallel market improved slightly following this directive as the US dollar exchanged for N465/US$ as of 28 December compared with N500/US$ on 30 November 2020.

Based on World Bank data, the country’s total direct remittance inflows have averaged $US21bn in the past 9 years. This clearly reflects the high level of migration within this period linked to a number of reasons. Based on these numbers, the CBN will be paying forex earners c.N17.5bn as incentives for the two months that the policy will be in effect.

Many analysts worry that taxpayers funds will be going to reward forex earners and many others see the policy as a subtle devaluation. Pressure persists in the FX market, as Naira depreciated by 1.09% on Friday to close at NGN411.00/USD at the I&E window but closed flat at NGN480.00/USD at the parallel market.

Naira will remain pressured, as the spread between the spot rate and 1-year NDF contract suggests a possible devaluation. The external reserves at US$34.9bn were down 3.3% month-on-month as of 03 March 2021.

Precise Data For Greater Safety: Audi Warns Its Drivers About Slippery Roads

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Audi is taking another step toward safer and more intelligent mobility. The premium carmaker is using high-precision swarm data for the first time to improve its Car-to-X service “local hazard alerts”.

The new version uses a car-to-cloud application that is based on a novel procedure for estimating the coefficient of friction on the basis of the wheel slip. The technology can detect minute changes in road surface adhesion, upload the data to the cloud to be processed, and warn drivers behind road ice, for example, in near real-time.

Precise Data For Greater Safety: Audi Warns Its Drivers About Slippery Roads

Since 2017, cars made by Audi have been able to warn each other about accidents, broken-down vehicles, traffic jams, road ice, or limited visibility. To do this, the Car-to-X service “local hazard alerts” analyzes various data.

These include interventions of the electronic stabilization control (ESC), rain and light sensors, windshield wipers, and headlights, as well as emergency calls and airbag triggering. Audi is now taking the next step and improving the service with high-precision swarm data to make the warning even faster and more precise.

The brand with the four rings is the first manufacturer to use a patented solution from Swedish company NIRA Dynamics AB for this purpose. The two companies used this solution as a basis to develop improved hazard alerts together with the Car.Software organization and HERE Technologies.

In the car, the system can estimate the coefficient of friction between the tires and the road surface on the basis of the wheel slip. To do this, it uses signals from the suspension, such as the wheel speed and acceleration values. It is permanently active in normal driving situations and not only at the physical limits that would require the suspension control systems to intervene.

The sensor data is anonymized, both in the car itself and also in the cloud, hosted by NIRA Dynamics AB, to which it is transmitted. The aggregated data is combined with metadata such as current weather information and empirical values and then transmitted by a NIRA server to service provider HERE Technologies. Here, the data is integrated in the HERE location platform that represents the road network as a precise three-dimensional model.

The HERE servers send the warning information to those cars that are in or headed toward areas with poor conditions. The driver sees the warning in the Audi virtual cockpit or on the optional head-up display.

The number of vehicles involved is a key success factor

The greater the number of vehicles that deliver the data, the better the system can learn, analyze, and create maps, and thereby inform or warn the drivers depending on the situation. This is the basic principle of swarm data and swarms intelligence – an area in which Audi has acquired extensive knowledge over the past years.

In Europe, more than 1.7 million vehicles from the Volkswagen Group will supply current data for the hazard information service in 2021, and this number will increase to more than three million in 2022.

This is a significant competitive advantage for the Volkswagen Group. The service is available in the new models from Audi, Volkswagen, SEAT, Škoda, Porsche, Bentley, and Lamborghini.

The Car.Software organization, a company of the Volkswagen Group, bore the main responsibility for the development. The project was designed in such a way that the greatest possible number of drivers could benefit from the safety advantages regardless of the group brand. This is also the first customer application as part of which vehicle data is used for this type of cutting-edge data analysis.

“The project for improved hazard alerts is a good example of the great potential of cross-brand software development. Together with other Group brands and our strategic partners, we were able to develop a digital service within a few months while making use of our own software skills and economies of scale,” says Thomas Müller, Head of Advanced Driving Assistance Systems ADAS & Automated Driving AD at the Car.Software organization. “The improved hazard information service is just the beginning; we see wide-ranging potential for the future.”

Using current friction coefficient maps based on this data pool, municipalities can optimize their snow clearing service in real-time, and also reduce the environmental impact by using less road salt.

Driver-assist systems can precondition themselves and adjust to the condition of the road with even greater precision, and the route guidance of the navigation system can take the road conditions into account in order to offer a more accurate computation of the expected time of arrival.

In the car, control of the wheel slip can enable the development of tire maintenance services, for example, by detecting the level of wear as well as the performance level of the tire.

Global COVID-19 Experts See Inequitable Distribution and Vaccine Hesitancy as the Key Challenges for Africa

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Global and African vaccine experts join BroadReach Group webinar to address mass vaccination rollout concerns and solutions

March 8, 2021 – Webinar in summary: Mass immunisations must be treated as a multi-year marathon, and vaccine hesitancy must be addressed before herd immunity can be achieved. – Dr Tim Mastro, chief scientist at FHI 360; Health authorities must share vaccine rollout information with the public in layman’s language to increase trust and acceptance – Dr Anban Pillay, SA Health Department; All countries must have national vaccine deployment plans that enable detailed planning. – Dr Phionah Atuhebwe, World Health Organization (WHO) Africa Region; To defeat the pandemic at scale, health authorities need to invest in micro-planning on the ground, as well as a global control tower approach backed by digital resources and data management – Dr Ernest Darkoh, BroadReach Group co-founder.

BroadReach Group, a global social enterprise focused on harnessing health technology and innovation that empowers human action brought key global and African health experts together yesterday to share challenges and solutions around mass COVID-19 immunisation across Africa.

COVID-19 vaccine doses shipped by the COVAX Facility head to Ghana, marking beginning of global rollout
On 24 February 2021, staff unloads the first shipment of COVID-19 vaccines distributed by the COVAX Facility at the Kotoka International Airport in Accra, Ghana’s capital.

Dr Tim Mastro, Chief Science Officer at FHI 360, a respected international nonprofit human development organisation, said the major challenges for 2021 included inequitable COVID-19 vaccine distribution between rich and poor, different viral variants, and vaccine hesitancy.

Massive advances in vaccine science over the past year offered hope, but the global community needed to learn from its mistakes with inequitable HIV care access 20 years ago, as well as the advances made in ever-evolving annual influenza vaccinations.

“If we do things right with research and investment for COVID vaccines, we could have greatly improved vaccines down the road. One vision would be that we have universal vaccines for all Coronaviruses and flues – that’s something vaccine science can deliver.”

Responding to international research findings that only three out of four people were willing to be vaccinated, FHI 360 developed a simple three-step guide to help health authorities win public trust for their vaccine programs.

Dr Phionah Atuhebwe, an award-winning public health specialist and new vaccination medical officer with WHO Africa Region, said there were three ways in which African countries could access vaccines:

  • The WHO and CEPI GAVI’s COVAX initiative, the fastest route, pooled demand to accelerate manufacturing and ensured enough supply for 20% of Africa’s population
  • The African Union’s Africa Vaccine Allocation Task Team (AVATT) which was securing 670 million doses for Africa
  • Countries’ bilateral agreements with vaccine manufacturers

First COVID-19 COVAX vaccine doses administered in Africa Brandspurng

Atuhebwe said equitable distribution, national regulations, population targeting and vaccine hesitancy were the four greatest barriers to vaccine distribution and acceptance in Africa. Countries had to explore emergency use authorisation avenues, and adopt detailed national vaccine deployment plans which included details such as their target populations, vaccination schedules, chains of command, provisions for special import permits and indemnity agreements with manufacturers so that they could do crucial “micro-planning”.

Dr Anban Pillay, Deputy Director-General of the South African National Department of Health, said they were in talks with all the major vaccine providers, and their advisory committee was reviewing the efficacy and practicalities of all vaccines in the context of the SA variant and other factors such as HIV prevalence. The government had national committees for vaccine selection, rollout, distribution, administration and communications, and consulted with stakeholders in the private and public sectors, associations of professionals, labour unions and civil society.

The South African government prioritised choosing vaccines that would be effective against the South African variant and prevent hospitalisations and mortality. His department also prioritised communicating with the public in non-science language to increase vaccine trust and acceptance.

Pillay was adamant about the importance of electronic data management to monitor supply, vaccine uptake and coverage, and adverse events – a vital tool that was not available during previous pandemics.

South Africa would be vaccinating about 1.2 million health workers in Phase 1, a much bigger group including the elderly and those with comorbidities in Phase 2, and would launch mass vaccinations by the third quarter of 2021, Pillay said.

Dr Ernest Darkoh, the co-founder of BroadReach, Schwab Foundation board member and TIME Magazine health hero, said achieving herd immunity quickly was a massive logistical feat that required pragmatic micro-planning. This entailed proper cold chain and storage management, ensuring that vaccines were handled and prepared timeously and correctly, that staff arrived early enough to prepare vaccines before patients arrived, that patients arrived on schedule, that syringes were safely disposed of, and that proper electronic records were kept along every step of the process so that rollouts could be managed well on the macro and micro levels.

Global COVID-19 Experts See Inequitable Distribution and Vaccine Hesitancy as the Key Challenges for Africa Brandspurng
Dr Ernest Darkoh, the co-founder of BroadReach, Schwab Foundation board member and TIME Magazine health hero | www.wordpress-1516176-5827464.cloudwaysapps.com

“At BroadReach we’ve been obsessed with what makes programmes tick on the ground on a Monday morning at a large scale. When the vaccines arrive in pallets at the airport, that is where the real challenges begin. Staff must be trained on all aspects, including technology, and you must conduct dry runs before vaccine arrival.”

The Africa Centers for Disease Control (CDC) target of 780 million vaccinations over the next 12 months would require 3.5 million doses a day for a single dose or 7 million a day for a double dose. “A vast number of factors have to go right for that to work.”

“We need countries to urgently invest in integrated digital and data solutions early on, and not when they are already in crisis mode, in the worst heat of the fire. Paper causes major issues.”

“Essentially, we’re not developing all of these things just for COVID – we need it for all diseases. We need a global control tower approach. Don’t make COVID another vertical disease program, use it as an opportunity to improve all major healthcare systems for the future.”

Here Are The Poorest Countries in the World

GDP per capita is considered an important method to compare how poor or wealthy countries are in relation to each other. We decided to make an update to one of our most popular blog posts and take a look at our forecasts for GDP per capita in 2025 for the 130+ countries we cover to see which are projected to be the five poorest countries in the world at the end of our forecast horizon.

The projections used in this article are Consensus Forecasts based on the individual forecasts of over 1000 world-renowned investment banks, economic think tanks and professional economic forecasting firms.

The five poorest countries are all from Sub-Saharan Africa, a region that continues to be held back by problems such as institutional weakness, corruption, poor infrastructure and a lack of human capital. That said, Sub-Saharan Africa is also incredibly diverse: While it is home to the world’s poorest countries, it also boasts some of the most dynamic economies on earth.

Here Are The Poorest Countries in the World
Photo by Jordan Opel

For instance, we forecast Rwanda to be among the top five fastest-growing economies over our forecast horizon. Other countries, such as Ethiopia, Kenya, Senegal and Uganda are also forecast to grow strongly in the coming years.

With that said, let’s have a look at the poorest countries in the world according to the FocusEconomics Consensus Forecast for 2025 nominal GDP per capita.

Top 5 Poorest Countries in the World

GDP per capita (USD) in 2025

Here Are The Poorest Countries in the World Brandspurng1

1. The Democratic Republic of the Congo: USD 558 GDP per capita in 2025

The DRC—the largest country in Sub-Saharan Africa—has had a tumultuous ride since achieving independence from Belgium in 1960, with years of violent conflict crippling economic development, notwithstanding vast mineral wealth.

Moreover, the Covid-19 crisis likely caused a contraction in economic activity last year amid reduced global commodity demand. The economy is seen recovering to a fairly modest growth trajectory over the next few years, but the country’s economic potential will be held back by weak infrastructure, a tough business environment and a shaky power supply.

“The mining sector is forecast to stage a modest recovery in 2021, before picking up pace in 2022. The Kamoa-Kakula copper project (by Canada’s Ivanhoe Mines) is on track to begin production in the third quarter of 2021, while mineral production at existing mines will start to recover more rapidly around that time amid a firmer increase in global prices and demand. Steady mining growth will, in turn, slightly boost the government’s spending capacity and indirectly support economic activity as a result.” – Economist Intelligence Unit

2. Mozambique: USD 607 GDP per capita in 2025

Mozambique has seen generally rapid growth in the last few decades, although momentum has eased markedly in recent years, and in 2020 the economy likely contracted due to the impact of the Covid-19 crisis. Growth is seen accelerating over our forecast horizon as new energy projects come onstream, lifting Mozambique’s GDP per capita above that of the DRC by 2025. However, sky-high external debt, volatile energy prices and the Islamist insurgency in the north of the country pose risks.

“Agriculture remains extremely important for the economy […]. However, this is set to change as the coal sector continues to grow and LNG megaprojects commence. The services sector is gaining in importance, with robust growth seen in telecoms and banking during the past few years, while the country also exports electricity to neighbouring countries, including South Africa.

Mozambique is recognised as a resource haven. With coal and natural gas reserves estimated at 1.8 billion metric tonnes and 100 trillion cubic feet (tcf), respectively, the country could very well become a major player in both industries on a global scale.” – Gerrit van Rooyen, an economist at Oxford Economics

3. Uganda: USD 1,100 GDP per capita in 2025

Following years of insecurity and political turmoil following independence from the UK in 1962, Uganda has grown strongly in recent decades amid burgeoning industry and service sectors. However, it remains an extremely impoverished country.

After suffering severely last year due to coronavirus, Uganda is forecast to be one of Sub-Saharan Africa’s top performers over the next five years, and should partially close the gap in GDP per capita terms with neighbouring countries. The expansion should be driven by the development of the oil sector, construction, and services.

“With a renewed focus on developing the upstream oil industry, we expect gradual development of support infrastructure for the oil sector during 2022-25, which will also facilitate growth. Nonetheless, the flagship projects—including oilfield development and the crude oil export pipeline from Uganda’s oilfields to Tanga port in Tanzania—remain at the planning stage.

Given repeated delays, potential benefits from these will not be factored into our economic growth forecasts until private oil companies reach FIDs. The potential finalisation of agreements in 2021-22 would pave the way for construction of the pipeline to begin and thus presents a major upside risk to our growth forecasts for 2022-25.” – Economist Intelligence Unit

4. Rwanda: USD 1,122 GDP per capita in 2025

Rwanda’s economy has come a long way since the genocide of the early 1990s, which ripped apart the country’s economic, political and social fabric. GDP per capita rose from USD 250 in 2000 to over USD 800 in 2019.

While the Covid-19 crisis has certainly truncated progress over the last twelve months amid lower FDI and business closures, our panellists see output per head continuing to rise rapidly over the forecast horizon, supported by surging investment. However, a fragile fiscal position, low domestic savings and expensive energy pose downside risks.

Moreover, the country’s impressive development in recent decades has relied heavily on the leadership of Paul Kagame: An eventual end to his premiership could spell greater uncertainty.

“Regime stability appears assured over the short to medium term. The disruptions and economic impact of the Covid-19 pandemic do not appear to have altered public sentiment significantly, but challenges remain. Developments in and relations with neighbouring countries remain a potentially destabilising factor. Questions over President Paul Kagame’s succession remain important and factionalism within the Rwandan Popular Front (RPF) could arise over the long term. A managed transition to greater democracy remains a priority if the country hopes to avoid any shocks.” – Jee-A van der Linde, economist at Oxford Economics

5. Zimbabwe: USD 1,185 GDP per capita in 2025

In the early years following independence in 1980, Zimbabwe appeared to hold immense economic potential. The country was relatively wealthy by Sub-Saharan African standards, with fertile land, developed infrastructure, vast mineral wealth and an educated populace.

However, in the decades that followed the economy entered a terminal decline under the leadership of Robert Mugabe—particularly since the controversial land reforms of the 2000s—with unemployment surging and the economy gripped by bouts of hyperinflation. More recently, Covid-19 has inflicted further damage.

Looking ahead, economic conditions are seen remaining precarious over the forecast horizon, with GDP per capita still forecast to be lower in 2025 than in 2019. The economy will be held back by extremely high inflation, an uncertain political environment and shortages of basic goods.

“We do not expect to see an economic bounce back anytime soon. Unfavourable business conditions are likely to persist over the near term. As such, we forecast a technical expansion in GDP of only 2.5% next year.

We do not expect to see improvement in the political situation over the short to medium term, and developments over the last quarter have done nothing to change this assessment. President Emmerson Mnangagwa’s administration has continued to target government critics, increasingly through targeted prosecutions and long periods of pre-trial detention.”- Jee-A van der Linde, an economist at Oxford Economics

Author: Oliver Reynolds, Economist

#GiveHerBetaHealth: GTBank Champions Access to Health Insurance for Women on International Women’s Day.

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As the 2021 International Women’s Day (IWD21) calls on people and organisations to #choosetochallenge for a better world for women, Guaranty Trust Bank plc (GTBank) has launched an initiative, tagged #GiveHerBetaHealth, to draw attention to the need for universal essential healthcare coverage, especially for women in the informal sector.

Through the initiative, the leading African financial institution is providing 1000 self-employed women with BetaHealth for a year, at no cost. 

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Launched in 2020, BetaHealth is a low-cost healthcare package that provides coverage for essential health services such as malaria treatments, pre and postnatal care, accidents and, medical emergencies as well as life insurance, all at a subscription fee of N500 per month.

Offered through more than 1000 hospitals and pharmacies nationwide, BetaHealth also provides a telemedicine service that allows the user to speak with a doctor over the phone anytime, anywhere. 

With the #GiveHerBetaHealth campaign, the Bank is calling on the general public to nominate 1000 women who will be given free BetaHealth coverage for a year. To nominate a woman, visit giveherbetahealth.gtbank.com. 

#GiveHerBetaHealth is the latest in a long line of GTBank initiatives that reflects the Bank’s commitment to extending access to critical services for everyone, irrespective of their social or economic background. The campaign focuses on empowering self-employed women in the informal sector, many of who have limited or no access to financial services and health insurance.

With this campaign, the Bank is putting a spotlight on the need for universal access to essential healthcare services that are affordable for every working Nigerian, and accessible across the country. 

BetaHealth is available for everyone. To buy BetaHealth for yourself or someone else, simply dial *737*52*500*50# from your mobile phone.

International Women’s Day: Wofai Fada, A Woman On The Rise

International Women’s Day celebrates the diversity and achievements of women around the world and encourages the inclusion of women from different socio-cultural backgrounds.

Wofai Fada personifies the strengths and different characteristics of a woman who has achieved, crossed barriers and demanded more from life because of her boldness.

Wofai Fada, A Woman On The Rise Brandspurng

Wofai’s journey in the entertainment and media space humbly began in Calabar, and through dedication, bold decision making and focus, over the last five years, has led to her recognition as a leading actress to watch out for. But Wofai’s abilities don’t end at just being a talented creator and performer. Like many women, she is more than just one thing and can’t be boxed in. Wofai is also a sharp-minded entrepreneur in the food and drink space, who owns her own restaurant called ‘Just Afang’, and cookbook titled ‘Yogiegee Culture’.

Wofai Fada, A Woman On The Rise Brandspurng

Accelerate TV got to meet up with this dynamic woman, who shared her story, what keeps her humble and inspired, and the changes she wants to see in her industry.

Accelerate TV: What’s the biggest misconception people have of you?

Wofai: Like many women, I’m judged unfairly simply because of my appearance. Most people think I’m mean or unpleasant until they formally meet me, having had no prior interaction with me. They literally just look at my face and draw their own conclusions. It’s so unfair. Then they’re always so surprised by my warmth and how easy I am to get along with. I always jokingly ask “what were you expecting before?”

Accelerate TV: How do you think that ties into the world’s sometimes skewed vision or perception of women?

Wofai Fada, A Woman On The Rise Brandspurng

Wofai: Quite honestly, this is something that most men never have to deal with. No one judges their character or personality simply based on their physical appearance. This should never happen. When you judge someone prematurely or too soon, you never know what you stand to miss out on or learn from that person.

Accelerate TV: So who is the real Wofai?

Wofai: If I say it now, you won’t believe me. But I am actually shy, a little quiet and sometimes reserved. It’s just that my work is obviously very public so is therefore misleading.

I’m also very hospitable. Though it’s hard work, I really enjoy cooking and recreating recipes that I learned while growing up. I love to feed and care for my friends and family. It’s something that gives me pure joy.

Accelerate TV: What made you decide on becoming an entrepreneur?

Wofai Fada, A Woman On The Rise Brandspurng

Wofai: I needed more stability and more security. In addition to that, I don’t want to go back to where I am coming from. I want to stay growing and stay pushing ahead.

My career in acting has really made progress but acting isn’t always as rewarding as I would like it to be and sometimes opportunities aren’t always readily available. I am at a point in my career where I can’t accept just any role because of my brand and my experience. I want people to see me in quality work, where characters are developed, the content is professional and my range is tested. So sometimes I have to turn certain roles down, which obviously means my cash flow will be interrupted. Naturally, I had to adapt.

I have been very fortunate and God has really blessed me with His favor. I never thought I’d be in the position that I’m in right now. But I am and I am thankful. All of my achievements have been because of God’s hand on me. I can never say it’s because of anything or anyone else.

Accelerate TV: How do you challenge the barriers that are used to place limits on how much a woman can achieve?

Wofai: Through the daily display of my skill and by getting things done despite obstacles. I never give up. I do what I have to do when I have to do it. I pace myself and I plan. And I always work with the mindset of building. That’s all.

Accelerate TV: Specifically, what have been some of the challenges you’ve faced in the Entertainment industry and as a female business owner?

Wofai: Whoa. There are some things about the industry that I don’t think I am actually ready to share. But a lot goes on. Sometimes you’re not treated fairly. But I’m sure it’s the same in any industry.

But daily…it can be difficult. I sometimes struggle to balance my time between set and my restaurant. When I’m too focused on one, the other suffers. And it can be painful because both are just as important to me. It can all be a balancing act sometimes.

The restaurant closes late and the call-time for the set is usually early. Sometimes the producers I work with are understanding and accommodate my schedule and other times, I’m not as lucky.

Accelerate TV: In your opinion, what changes need to be made immediately, that will enable and empower women in the spaces in which you work?

Wofai: If I’m going, to be frank, it would be that there are too many decisions made without women being properly or adequately represented. Women are hardly part of the table. Script conferences are held and are made up of only men. Men write our roles, but don’t consult us? That needs to change. After all, we are the ones who will perform those roles and develop those characters. Women are the ones who do the work for those characters.

We either need to be included at the table, or we make one ourselves.

For Wofai’s full interview, download the digital version of the March 2021 edition of The Cover, here