ICCO Launches Global Pr Youth Board To Inspire Creativity And Push Boundaries

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ICCO Launches Global Pr Youth Board To Inspire Creativity And Push Boundaries

The International Communications Consultancy Organisation (ICCO) has launched a new Global PR Youth Board (GPRYB) to foster collaboration and creativity among young public relations professionals across the globe.

In partnership with ICCO, the GPRYB is founded by the winners of the ICCO Next Generation PR World Cup 2021, Victoria Brown (Mutant Communications) and Heather Seet (Mutant Communications), along with the Gold Cannes Young PR Lions 2021 winners, Gigi Rice (Citizen Relations North America) and Elle Bellwood (Freuds). They are joined by six other GPRYB leads focused on content, social Media and campaigns.

“The GPRYB are bringing together the best Creative and Accounts talent around the world to inspire and educate young people on the evolving public relations industry. At a time where the lines between PR, advertising, social media and creative design are blurring, GPRYB strives to create a space to showcase the amazing work of PR youth and to attract more people to join this flourishing industry,” said GPRYB Co-Chair Gigi Rice.

“We are excited to be launching a global effort to empower and give young PR professionals around the world a voice in this ever-growing industry. The GPRYB serves as a platform for knowledge-sharing and engagement among young PR professionals to inspire creativity and innovation in the industry,” said GPRYB Co-Chair Victoria Brown.

“Nurturing the next generation of creative talent is hugely important to the PR industry. We have made great strides supporting Young Lions and developing the PR World Cup competitions. The Global PR Youth Board continues this legacy, uniting PR talent from around the world and providing a platform to contribute to industry initiatives and campaigns. I look forward to seeing this group grow and be torch bearers for organisations like ICCO,” said ICCO President Nitin Mantri.

The GPRYB founding Board consists of:

  • Victoria Brown, Mutant Communications (Malaysia), as GPRYB Co-Chair
  • Gigi Rice, Citizen Relations North America (United Kingdom), as GPRYB Co-Chair
  • Heather Seet, Mutant Communications (Singapore), as GPRYB Vice-Chair
  • Elle Bellwood, Freuds (United Kingdom), as GPRYB Vice-Chair
  • Caitlin Corcoran, Mission (United States), as Campaigns Lead
  • Ludovica Marchese, Omnicom Public Relations (Italy), as Campaigns Lead
  • Onyeka Iyoha, Modion Communications (Nigeria), as Content Lead
  • Sweta Fernandes, Eleven PR (United Arab Emirates), as Content Lead
  • Mica Keeney, Mission (United States), as Social Lead
  • Burton Leung, PRHK (Hong Kong), as Social Lead

Board members will serve as spokespersons on global PR topics and raise youth perspectives for greater youth-led engagement among young PR professionals around the world.

On top of assisting with ICCO activities, the Board will host workshops, webinars and talks to promote the industry and inspire the next generation.

Latest Dollar (USD) To Naira Black Market Rate Today, 4 August 2022

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Latest Dollar (USD) To Naira Black Market Rate Today, 4 August 2022

The latest Dollar to Naira Exchange rate at the black market and aboki fx can be accessed below.

How much is the Dollar to Naira exchange rate today, 4th August 2022?

You convert your dollar to Naira at these rates, or you convert your dollar to Naira at the most recent black market or parallel market rate.

Nigerians prefer to exchange foreign currency, particularly dollars to Naira, on the black market since the conversion rate is much higher than what the bank offers.

On this page, you can discover all the facts and the current rate for dollar to Naira, both the CBN and the black market rate.

US Dollar to Naira Black Market Rate Today, 3rd August 2022

Dollar to Naira (USD to NGN) Black Market Exchange Rate Today
Buying Rate 640
Selling Rate 655

 

Brand Spur Nigeria reports that  the US dollar to naira exchange rate changes hourly. The exchange rate fluctuates depending on the volume of dollars available and demand for it. This means the exchange rate you buy and sell the dollar could be different hours later (high or low).

 

Sooho.io to Attend and Host Events at Korea Blockchain Week 2022

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The company will offer an exclusive workshop to promote awareness of DeFi security challenges in South Korea and beyond

SEOUL, SOUTH KOREA – Media OutReach – 4 August 2022 – Sooho.io, the leading DeFi infrastructure service provider trusted by Fortune 500s, today announced that Jasper Lee, Audit Tech Lead, will offer a workshop on Smart Contract Bug Hunting for Fun & Profit, at Korea Blockchain Week 2022 in Seoul – the event’s first in-person conference since 2020. The workshop will be held three times during the conference on July 29, Aug 5, and Aug 12, 2022.

In 2021 alone, almost US$10 billion worth of assets were stolen due to the vulnerabilities within smart contracts. Through this executive workshop, audiences will explore the differences between Web3.0 and Web2.0 from a security perspective, as well as learn about the major types and causes of smart contract vulnerabilities. The workshop will also include a live demo search for vulnerabilities within real smart contracts live on DeFi services. Not only will audiences learn about previously discovered vulnerabilities, but will also take home practical methodologies for finding and fixing vulnerabilities.

“Sooho.io is excited for the opportunity to participate at Korea Blockchain Week 2022 and share our insights into the future of DeFi with like-minded crypto enthusiasts. As larger companies adopt the same pioneering spirit we once embarked with, events like these are increasingly important to fostering a healthy ecosystem for sustained growth. Representation at this event brings Sooho.io closer to the crypto community, helping us in our commitment to strengthening Korea’s DeFi ecosystem,” said Jisu Park, CEO, and Founder of Sooho.io.

Earlier this year, Sooho.io expanded its services and developed a bridge layer for Web 3.0 reminiscent of a SWIFT service on top of Lambda256’s The Balance mainnet. The mission of The Balance is to develop various types of decentralized apps (dApps) to build out the ecosystem, involving projects such as IPFS, play-to-earn, oracles, DEXs, NFTs, wallets, and stablecoins, supporting effortless and seamless integration with existing services.

“Being based in an emerging blockchain hub (South Korea) has afforded me nuanced perspectives on DeFi security. Navigating an industry presented with boundless opportunity and promotion of greater diversification inevitably comes with associated risks. I’m looking forward to sharing my thoughts, and see this as a means to forward discourse among entrepreneurs, investors, and blockchain pioneers alike,” said Jasper Lee, Audit Tech Lead at Sooho.io.

During Korea Blockchain Week 2002, Sooho.io will also launch EspressoNFT on Ethereum and Polygon networks. Holders of EspressoNFTs can visit Sooho.io’s cafe for a free drink located adjacent to the Gangnam Station. The Sooho.io cafe will also be hosting after-parties organized by the Ethereum, Cosmos, and Polygon communities.

Hosted by FactBlock and co-hosted by Hashed, Korea Blockchain Week 2022 brings together the industry’s most influential players and pioneers to discuss blockchain technology, cryptocurrency, DeFi, NFT, Metaverse, Web3, and more. The conference will feature inspirational keynotes, panel discussions, pitch competitions, investor meet-ups, and world-class networking opportunities for crypto enthusiasts.

To register for the workshop, click here: event website.

Hashtag: #Soohoio

About Sooho.io

Founded in 2018, Sooho.io is a leading DeFi infrastructure service provider trusted by Fortune 500s including Samsung SDS, LG CNS, and more. Headquartered in South Korea, the company aims to become the SWIFT for Web3.0 and connect the Korean DeFi ecosystem with the rest of the world. The company specializes in developing DeFi products and smart contract auditing, offering one-stop customizable solutions to financial institutions. To learn more, visit Sooho.io.

Access Sooho.io’s press kit .

Award Winning Plant-Based OmniSeafood Arrives In The UK, hitting the shelves of Whole Foods Market and online at Ocado

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LONDON, UNITED KINGDOM – Media OutReach – 4 August 2022 – OmniFoods announced that its 100% plant-based OmniSeafood products are now available in-store at Whole Foods Market in London and online at Ocado and The Vegan Kind Supermarket.

https://omnifoods.co/

Meet Nigerian Entrepreneurs Named Among 28 Global Leaders In Bloomberg Catalyst List

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Meet Nigerian Entrepreneurs Named Among 28 Global Leaders In Bloomberg Catalyst List

Three Nigerian entrepreneurs have been named among the 28 global thought leaders and policymakers in the Bloomberg new economy catalyst 2022 list.

They are Wemimo Abbey, co-founder and co-chief executive officer of Esusu, Odunayo Eweniyi, co-founder and chief operating officer, PiggyTech Global Limited and Olugbenga Olufemi, founder and chief executive officer of Reddi.

In the list published on Wednesday, Bloomberg said the 28 leaders are moving the world toward a more equitable, sustainable future.

The catalyst list encompasses visionaries at every stage — from promising start-ups to unicorns as well as policymakers and thought leaders driving the global conversation.

According to Bloomberg, Abbey, a Nigerian-born US immigrant, is helping low-income households use on-time rent payments to build credit.

“Rent is often the largest household expense, especially among the poor. But for more than 90 percent of American tenants, monthly rent payments aren’t factored into credit scores — which makes it hard for renters to ever buy a home even if they pay on time month after month. Esusu bridges this gap by reporting rent payments to the three major credit bureaus — Equifax, TransUnion, and Experian — helping renters establish and improve their credit profiles,” Bloomberg said.

Eweniyi was recognised for encouraging economic growth in Africa via automated micro-savings.

“As long as cash is king in Africa, the poor will struggle to save enough money to make bulk, upfront payments for essential transactions such as apartment rentals. To help them, Nigerian activist Odunayo Eweniyi created PiggyTech Global, whose PiggyVest automated micro-savings and micro-investment service is aimed at making finances simpler and more transparent for low- and middle-income earners,” it added.

“The platform offers competitive savings interest rates and encourages discipline with few free withdrawals. The company says it has 4 million users and more than $200 million in assets under management.”

Also, Olufemi of Reddi is said to be providing clean, reliable, and affordable electricity to energy-poor places.

“More than 900 million people in Africa have either unreliable electricity or none at all. Nigerian-born engineer Olugbenga Olubanjo Olufemi has created Reeddi, a hardware-as-a-service company that charges consumers a small daily fee to easily access a reliable supply of off-grid electricity from renewable energy sources anytime, anywhere. Reeddi’s solar-powered batteries can be rented in a local corner store for as little as 50 cents per day, which Olufemi says can cut a user’s energy expenses by 30 percent,” it said.

The Bloomberg new economy catalysts include Gloria Walton (United States), Anastasia Volkova (United States), Emma Sánchez Andrade Smith (Mexico), Flavia Tata Nardini (Australia), Amira Yahyaoui (United States), Gloria Walton (United States), Gregory Rockson (Ghana), Alexis Rovner (United States), Taynaah Reis (Brazil), Abhilasha Purwar (India), Aneri Pradhan (United States).

Others are; Tamar Mohammed (Canada), Emiliano Kargieman (Argentina), Gibran Huzaifah (Indonesia), Edu Lyra (Brazil), Angel Hsu (United States), Nadine Hachach-Haram (United Kingdom), Andrés Gutiérrez (Colombia), Devendra Gupta (India), Tülin Akın (Turkey), Omar Abudayyeh (United States), Jun Asakawa (Japan), Carrie Chan ( Hong Kong), Anna Luísa Beserra (Brazil), Asrar Damdam (United States), Azeez Gupta (India).

Domestic Bourse Closes In Negative Territory

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Domestic Bourse Closes In Negative Territory

The Nigerian All Share Index declined today by 0.06% to close at 50,594.97 points at the end of the mid-week trading session.

The performance was due to profiting-taking activities in large-cap stocks such as MTNN (-0.09%) and BUACEMENT (-2.24%). Consequently, the YTD return decreased to 18.44% as market capitalization declined by ₦16.76 billion to close at ₦27.28 trillion.

The sectoral performance weakened as three of the five indices under coverage declined. The Industrial index, the biggest loser, declined by 0.45% on BUACEMENT (-2.24%).

 

The Banking and Insurance indices, followed suit, declining by 0.32% and 0.09% on UBA (-0.71%) and CORNEST (-9.33%) respectively. Conversely, the Consumer Goods and Oil & Gas Indices, the gainers, improved by 0.39% and 0.28% on FLOURMILL (+1.64%) and ARDOVA (+4.17%) respectively.

Investors’ sentiment weakened but positive as the market breadth decreased to 1.47x from 2.11x. This was illustrated by the advance of 22 stocks, led by LASACO (+10.00%) and UPDC (+9.71%) and the decline of 15 stocks, led by LEARNAFRCA (-10.00%) and UPL (-9.79%). Activity level was mixed as the total volume declined by 6.20% while the total value improved by 45.69%, as investors exchanged about 121.16mn units of shares worth over ₦4.17bn.

We expect positive sentiment to return in the next trading session as the equities market still presents decent opportunities for investors chasing positive real returns on investments.

Fixed Income

There was mixed sentiment across the bond yield curve as two of the four bond yields under coverage closed higher while the yield on the FGN-APR-2023 and FGN-MAR-2024 closed flat. The yields on the FGN-JAN-2026 and FGN-JUL-2030 bonds both inched higher by 4bps.

The Treasury bill yields for the 91, 182 and 364-day papers closed flat, at 6.09%, 7.78% and 6.82% respectively.

We expect market activity to be influenced by the liquidity levels in the financial system.

 MARKET SNAPSHOT

  • Domestic Bourse Closes in Negative Territory, NGX ASI Sheds 6bps
  • Mixed Sentiment across the Bond Yield Curve
  • Positive Performance in Global Stocks
  • Commodities Market Closes in Red
  • Mixed Performance in African Stocks

How To Sell To A Logical Customer

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How To Sell To A Logical Customer

The assumption of business owners is to provide solutions that meet the needs of their customers, and as a result, raise the quality of lives of these customers as they use these products.

 

Customers have had bad experience when a product that was promoted to meet certain need does not and leads to customers who become very logical before making a purchase, as they want to be very sure what they are buying has the ability to deliver on its promise and won’t require a second or third purchase of another product to provide the needed benefit.

Here are steps to persuade a logical customer.

  1. Mention customers like them that have been served

Customers belong to a certain class and are related whether by age, social status, work environment, exposure, place of residence and many more. The reason for mentioning persons who have purchased these products is to convince them of their security of letting go of their money, mentioning names of persons could also be perceived as one way, it then becomes necessary to collect testimonials of people who have used such products and can talk of the particular benefit that has helped them derive satisfaction. Logical customers belong to the bracket of those who have the money to spend but want to be assured of what they are going into, their network is also robust, that when they make referrals, their circle of friend could even become a customer segment that would have a continuous demand for the products you sell. It is advisable to collect testimonials for display on your website or social media channels, the content could be in the form of text that has the picture of the customer, the thing about video is that it is visual and builds trust almost immediately when we watch the body language of those been presented to use, these clips can go from 30 seconds to 1 minute.

  1. Strings of Conversation

Customers usually ask for procedures of using a product when they are unsure, take advantage of this conversation and provide them the necessary information needed, ensure you always keep records of conversations, whether calls or text messages, not just for monitoring and improvement but to be used for the purpose of reaching our customer who is unsure of whether to spend their money on our product or not. Great customers, when they get the benefit they had envisaged would always give a feedback in the form of “thank you”, you can display these strings of conversations from when they needed help to when the issue was resolved, and this proves that you are trustworthy.

  1. Offer a discount that they are willing to pay

Customers have been ripped off their hard earned monies and would only part with something that they are willing to lose and not care about. Our goal here is long-term and overall change of perspective of the customer, so we drop the short term profitability thinking and move into the arena of securing these customers by altering their belief system. The truth of the matter is we are a stranger to them, and they have no reason to trust us, just like those they purchased from in the past. Now is our chance to change that narrative and offer them something worth more than they are willing to pay, it could be from a 30%-50% discount or even free if it is not a high priced item.

  1. Offer them complimentary services for free

Customers have additional needs apart from what they intend to purchase and they usually let go of the second alternative, which the business might be offering, aside the discount given, they can be offered these complimentary services for free, but this is not to make the overall process sink into desperation, it can be in the form of a promise, that attaches a comeback after the product has been used, that they get the complimentary service, when they make a second purchase as they must have experienced satisfaction from the use of the product.

We should bear in mind that the goal is to win the customer, however, customers have the ability to make a choice of whether to come back or not, and our goal is to continue to be in business for a customer whether they are logical or not and serve them as individuals and not as a group.

Bharti Airtel Awards Its First 5G Contract In India To Ericsson

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Bharti Airtel Awards Its First 5G Contract In India To Ericsson

Bharti Airtel on Wednesday said it has awarded its first 5G contract in the country to Ericsson, with deployment to get underway in August 2022.

Ericsson is Airtel’s long-standing connectivity partner and pan-India managed services provider, with a partnership spanning more than 25 years and covering every generation of mobile communications. The latest 5G partnership follows the close of 5G spectrum auctions in India on July 26.

Gopal Vittal, managing director and chief executive officer of Airtel, said, “As our trusted, long-term technology partner, we are delighted to award our first 5G contract to Ericsson for 5G deployment in India.”

“5G presents a game-changing opportunity to drive the digital transformation of industries, enterprises and the socio-economic development of India. With our 5G network, we aim to deliver the full benefits of 5G connectivity, fuel India’s journey towards a digital economy and strengthen the country’s position on the world stage.”

Airtel will deploy power-efficient 5G Radio Access Network (RAN) products and solutions from the Ericsson Radio System and Ericsson microwave mobile transport solutions. Ericsson will be providing 5G connectivity in 12 circles for Bharti Airtel.

In addition to an enhanced user experience for Airtel customers – spanning ultra-high-speeds, low latency and large data handling capabilities – Ericsson 5G network products and solutions will also enable Bharti Airtel to pursue new, innovative use cases with its enterprise and industry customers.

Börje Ekholm, president and CEO of Ericsson, said, “We look forward to supporting Bharti Airtel with its deployment of 5G in India. With Ericsson’s unrivaled, global 5G deployment experience, we will help Bharti Airtel deliver the full benefits of 5G to Indian consumers and enterprises, while seamlessly evolving the Bharti network from 4G to 5G. 5G will enable

India to realize its Digital India vision and foster inclusive development of the country.”
Also Read: Earth is spinning faster, what does it mean for us?

With 125 live networks in 55 countries to date, and around 50 percent of the world’s 5G traffic outside China now carried over Ericsson’s radio networks, the company is at the forefront of 5G around the world.

World Vision’s Asia Summit reflects on leading sustainable change for children

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HONG KONG SAR – Media OutReach – 4 August 2022 – World Vision’s First Asia Summit for Corporate Good concluded fruitfully yesterday. The two-day summit was held from 2 August to 3 August 2022 in a virtual format, reflecting on how corporations across the Asia Pacific region can lead sustainable change for children.

The Limitless 2022: Asia Summit for Corporate Good delivered impactful sessions and discussions, including issues of youth and inclusive economic growth, technology and education, hunger and sustainable food systems, climate change and bottom lines, and volunteerism for re-engagement.

The summit rallied around the impact that strategic partnerships with corporations can make to positively impact children and achieve the Sustainable Development Goals by 2030.

More than 400 corporations and NGOs, over 30 of them from Hong Kong, came together to exchange views on concrete steps they can take to address issues facing children across the Asia Pacific region, for instance, exploring possibilities of applying their resources to overcome social and economic challenges experienced by children in the midst of the COVID-19 pandemic.

World Vision has worked across the Asia Pacific region for decades. In 2021 alone, World Vision directly impacted the lives of 18.7 million people in the region, of which 7.5 million were children.

Hashtag: #WorldVision #AsiaSummit

I Am Tired Of My 45 Year Old Marriage – Charly Boy

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I Am Tired Of My 45 Year Old Marriage – Charly Boy

Nigerian music veteran Charles Oputa popularly known as Charly Boy has hinted at divorce from his wife Lady Dianne after 45 years of marriage.

The music star made this known via his Twitter page on Tuesday, August 2, 2022.

He tweeted: “My People, If I tell una say, after over 45yrs of marriage to my wife dat am going back to bachelorhood, what would you say? I don talk say dis marriage of a tin just no easy. The longer u stay, the harder it gets. What should I do? I tire oooo,”

Charly Boy and Lady D formally exchanged their marital vows back in 2018.

The wedding was held at the Chapel of the Sisters of Jesus the Redeemer Catholic Church in Gwarimpa Estate where the music icon resides and had in attendance, family members and close associates of the couple.

The ceremony was reportedly officiated by a popular priest, Bishop Matthew Kukah.

The music star was previously married to Stella at a Catholic Church in Onitsha when he was 19 and the relationship produced one child.

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