Dentsu Nigeria Launches Digital Digest To Equip Brands With AI Driven Marketing And Consumer Intelligence

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Dentsu Nigeria has introduced a new monthly publication titled Digital Digest, aimed at providing senior executives, brand leaders, and marketing professionals with actionable insights into the rapidly evolving digital economy.

The publication is designed as a strategic intelligence resource that tracks major shifts across platforms, consumer behaviour, content creation, and digital commerce. Early editions for March and April 2026 highlight key developments such as TikTok’s growing influence on youth culture and product discovery, the expansion of short-form episodic content, increased adoption of employee-generated content, and the rising dominance of Gen Z mobile-first shopping behaviour.

It also examines the increasing importance of AI-powered search visibility, privacy-first audience targeting tools, and data activation systems such as Dentsu’s Merkury technology, which supports more precise and compliant digital marketing strategies.

Brandspur Brand News reports that the Digital Digest further emphasizes a major shift in global marketing dynamics, where traditional influencer models are being replaced by user-generated and community-driven content, which now plays a stronger role in building trust and driving conversions.

Also read: https://brandspurng.com/2026/05/28/jumia-nigeria-launches-14-years-with-you-campaign-to-drive-inclusive-e-commerce-and-customer-rewards/

The publication also highlights the collapse of the traditional marketing funnel, as social media platforms such as TikTok and Instagram increasingly combine content discovery and direct commerce into seamless consumer journeys. It further explores how connected retail systems, digital payments, and transparency in digital marketplaces are reshaping Nigeria’s consumer economy.

According to senior executives at Dentsu Nigeria, the initiative is intended to move industry stakeholders from passive trend observation to active strategic decision-making, enabling faster adaptation to market disruptions and technological change.

The May 2026 edition expands on these themes by focusing on the emergence of creators as full-scale distribution channels, the rise of online communities as trust engines, and the growing dominance of AI in shaping brand discovery and recommendation systems.

Company representatives also emphasized that brands that fail to adapt to these shifts risk losing visibility and competitive relevance in an increasingly algorithm-driven marketplace.

With the launch of Digital Digest, Dentsu Nigeria positions itself as a thought leader in Africa’s marketing and communications sector, offering data-driven guidance for brands navigating the future of digital transformation, commerce, and consumer engagement.

Speed Cubing World Record Shattered in the Philippines

15-year-old Filipino Crimson Arradaza achieves a historic 5.33 second One-Handed solve at the Inaugural Philippine National Speed Cubing Open

TAGAYTAY CITY, PHILIPPINES – Media OutReach Newswire – 29 May 2026 – Southeast Asia has made its mark on the global speed cubing stage.

In a moment that electrified the international speed cubing community, Filipino prodigy Crimson Arradaza shattered the 3x3x3 One-Handed World Record with a blistering 5.33-second solve at the inaugural Philippine National Speed Cubing Open, organised by the Asian Mind Sports Association (AMSA) and the Philippine Olympic Committee (POC).

Held from 27–28 May at the Tagaytay City Combat Arena, the tournament was the first major nationally-backed speed cubing event under the Philippine Olympic movement — and immediately, it made history.

Arradaza’s stunning performance broke the previous 5.66-second record set by Switzerland’s Dhruva Sai Meruva in 2024. More significantly, it pushed the boundaries of what many believed possible in one-handed solving, placing the Philippines in the spotlight of global mind sports. It is an extraordinary achievement for the rising speed cubing powerhouse.

“I have been speed cubing for the past four years and this is the best birthday gift for myself,” said Arradaza, who turned 15 the day before.

The teenager from Baguio City travelled eight hours to compete in Tagaytay, accompanied by his parents — a powerful reminder of the sacrifices and support behind every young champion.

“This is not just a Philippine achievement. This is an Asian achievement,” said AMSA Director-General Jim Yu. “The future of mind sports belongs to the younger generation, and today the Philippines showed the world what Southeast Asian talent is capable of.”

POC President Abraham “Bambol” Tolentino and Tagaytay City Mayor Ross Tolentino were also present to witness the historic achievement.

“Sports is not only about physical strength. It is also about mental sharpness, discipline, and focus,” said POC President Tolentino. “Filipinos are naturally talented in mind sports, and this world record proves we can compete with the very best globally.”

Beyond competition, the two-day event featured referee training programmes, operational workshops, and development dialogues aimed at strengthening the speed cubing ecosystem.

AMSA reaffirmed its commitment to developing mind sports across Asia through partnerships with National Olympic Committees, federations, and local organisers.

The organisation plans to continue growing regional competitions, talent pathways, livestream infrastructure, referee systems, youth engagement programmes, and international exchanges to elevate mind sports to unprecedented mainstream recognition across Asia.
Hashtag: #AMSA

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Smooth take-off for new Terminal 2 at Hong Kong International Airport

HONG KONG SAR – Media OutReach Newswire – 29 May 2026 – Hong Kong International Airport (HKIA) embarked on a new era on 27 May, with the successful launch of the expanded Terminal 2 (T2), further boosting the city’s position as global aviation hub.

In 2025, HKIA handled 61 million passenger trips, representing a year-on-year growth of 15%. It has recently garnered several prestigious recognitions for its outstanding performance in areas including security processing, aviation infrastructure, passenger services, and continuous enhancement of passenger facilities.

HKIA was crowned “Best Airport in the World” at the Global Travel Awards 2026, and was voted “Best Airport in China” in the 2026 TTG China Travel Awards for the third year in a row.

Spanning 300,000 square metres, the new T2 is designed and equipped to serve both departing and arriving passengers. The departures hall of T2 features eight check-in aisles, with 68 express self-bag drop counters, 58 smart check-in kiosks and 108 hybrid check-in counters.

The Terminal 2 at Hong Kong International Airport commenced operations on 27 May, boosting the city’s position as global aviation hub.

Large LED displays are installed at different levels of T2, with 3D contents and ocean-themed videos creating a vibrant atmosphere. The food court at the departures hall serves passengers with eight catering outlets, four of which operate around the clock, while 12 shops offer a variety of products, including travel necessities and souvenirs.

Speaking at the opening ceremony on 22 May, Michael Wong, Acting Financial Secretary of the Hong Kong Special Administrative Region Government, said, “The government will continue to adopt a multi-pronged approach to strengthen HKIA’s position as an international aviation hub, including accelerating the expansion of the aviation network, enhancing intermodal connectivity with the (Guangdong-Hong Kong-Macao) Greater Bay Area, and advancing the development of the Airport City. In particular, we will proactively align with and work on the National 15th Five-Year Plan, and fully support Hong Kong’s role as an international aviation hub.”

Fred Lam, Chairman of Airport Authority Hong Kong (AAHK), said the opening of T2 is another milestone of the airport’s development. “Positioned as a terminal for leisure travel, T2’s design prioritises efficiency and passenger comfort. We attend to every detail, leveraging technology extensively to enable efficient self-check in, self-bag drop and smooth immigration clearance,” he said.

Vivian Cheung, Chief Executive Officer of AAHK said the Authority was delighted to see the smooth relocation of airline partners to T2 and the positive passenger response to the new facilities.

“We have a lot of LED, animation, and new designs emphasising technology, and we have our in-house design for self-check in system, which only requires 45 seconds to go through the entire process. We want to help the airlines to migrate to a full-automation process, which will actually help passengers have better experiences and also reduce the labour needs,” she said.

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HKIA also topped the ranking as the world’s busiest air cargo airport for the 15th time since 2010, handling 5.07 million tonnes of cargo last year.

Hashtag: #hongkong #brandhongkong #asiasworldcity #HKIA #Terminal2





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Le Méridien Phuket Mai Khao Beach Resort Tackles ‘Travel Fatigue’ with 25-Hour Stay Experience

PHUKET, THAILAND – Media OutReach Newswire – 29 May 2026 – As travel trends shift toward shorter, more intentional getaways, time has become an increasingly valuable luxury for modern families. Yet for many travellers, particularly those on short breaks, rigid hotel check-in and check-out times can reduce the amount of quality time spent at the destination. Recognising this evolving need, Le Méridien Phuket Mai Khao Beach Resort is rethinking the traditional hotel stay experience with greater flexibility designed to help families make the most of every moment together.

Source: Le Méridien Phuket Mai Khao Beach Resort

The demand for more adaptable hospitality is a defining feature of the current travel landscape. According to the Expedia Group Unpack ’26 report, travellers are increasingly moving away from rigid itineraries in favour of ‘Hotel Hopping’ and intentional, experience-led stays that offer greater value and flexibility. Across the Asia-Pacific region, this shift has turned time into a top-tier luxury. As travellers seek higher-value escapes that reflect their personal passions, the ability to customise stay durations has become a critical factor in holiday satisfaction, allowing for more relaxed arrivals, unhurried meals, and meaningful time together that isn’t dictated by a standard 2:00 PM check-in.

Responding to this shift, Le Méridien Phuket Mai Khao Beach Resort has amplified its luxury philosophy with its signature 25-hour stay experience, which allows guests to check in at a time that suits their schedule and enjoy a full, flexible experience from arrival.

“In the current travel climate, time is the new luxury, especially for families balancing busy schedules,” said Jirarat Ninpradub, General Manager of Le Méridien Phuket Mai Khao Beach Resort. “We designed the 25-hour stay experience to return control to our guests, removing the anxiety of the ticking clock that often accompanies traditional hotel stays. By offering this flexibility, we ensure that our guests can settle in at their own pace and fully immerse themselves in the Mai Khao lifestyle without feeling rushed.”

Located on the quiet shores of Mai Khao, the resort supports a slower pace of travel through family-friendly room configurations, expansive open spaces, and curated on-site experiences. This approach allows guests to enjoy a seamless and self-contained stay without the pressure of fixed hotel schedules.

While the 25-hour stay is available until 30 June 2026, the resort continues to evolve its seasonal programming and exclusive Marriott Bonvoy member offers to meet the needs of year-round travellers.

For more information on additional offers, visit Le Méridien Phuket Mai Khao Beach Resort Official Website.Hashtag: #LeMéridienPhuketMaiKhaoBeachResort

The issuer is solely responsible for the content of this announcement.

About Le Méridien Phuket Mai Khao Beach Resort

Set along the tranquil shores of Mai Khao Beach, one of Phuket’s most unspoiled coastlines, Le Méridien Phuket Mai Khao Beach Resort offers a relaxed beachfront retreat just 15 minutes from Phuket International Airport. The resort brings together contemporary design, intuitive service, and a curated approach to lifestyle experiences, providing a calm alternative to the island’s busier tourist hubs.

The resort features spacious rooms and suites across 14 categories, with views of tropical gardens or the Andaman Sea, designed to balance comfort and privacy. With expansive grounds and family-friendly facilities, it welcomes couples, families, and groups seeking a more unhurried stay.

HKPC and DHL Express Hong Kong Co-host “Blueprint for Global Expansion” Forum

Over 80% Optimistic About Overseas Trade, Yet Tariffs and Costs Pose Key Hurdles

HONG KONG SAR – Media OutReach Newswire – 29 May 2026 – To support small and medium-sized enterprises (SMEs) in expanding into international markets, the Hong Kong Productivity Council (HKPC) and DHL Express Hong Kong (DHL) will co-host the “Blueprint for Global Expansion: Market Entry, Logistics & Risk Management” Forum on 12 June.

Amid an increasingly complex and rapidly evolving global supply chain landscape, the forum will delve into market strategies, logistics optimization, and risk management —equipping local businesses with the insights needed to navigate challenges and capture opportunities in global trade. As the first SME-focused forum jointly launched by HKPC and DHL, the initiative marks the beginning of a series of collaborative efforts to share practical expertise and support businesses in strengthening their international presence.

From Data to Strategy: Addressing the Three Key Barriers for SMEs Going Global
According to the latest quarterly “DHL Hong Kong Air Trade Leading Index (DTI)” survey, commissioned by DHL and conducted by HKPC, the primary challenges faced by enterprises expanding overseas are: “Complex tariff and customs clearance procedures” (23%), “High logistics and delivery costs” (20%) and “lack of local sales channels/ business partners” (12%). Despite these hurdles, over 85% of air traders remain neutral or positive about overseas trade prospects. In terms of readiness, 68% of respondents reported moderate confidence, while a further 18% showed high confidence, indicating a pragmatic and risk-aware approach among businesses pursuing global expansion.

In light of these findings, the forum will address the three critical dimensions of market, logistics, and risk management, offering professional guidance and targeted resources to help SMEs formulate immediate and actionable go-global strategies.

Andy Chiang, Senior Vice President and Managing Director, DHL Express Hong Kong and Macau, said, “DHL has long been committed to supporting SMEs in navigating the complexities of international trade. Through our GoTrade programme, we provide practical tools and expertise to help businesses manage cross-border logistics and customs processes more effectively. Our collaboration with HKPC focuses on equipping SMEs with actionable insights and strengthening their operational capabilities for global expansion. We look forward to continuing our partnership to deliver knowledge-sharing and networking opportunities that empower businesses to grow internationally with confidence.”

Three Thematic Sessions: A Comprehensive Global Expansion Blueprint for SMEs
The forum is specifically designed to address the pain points identified in the survey, featuring three expert speakers offering targeted insights:

Professor Roy Liang TAN, Practitioner Professor of Management and Business Strategy at the HKU Business School will provide an in-depth analysis of how to assess target market maturity, avoid common pitfalls, and leverage government funding schemes to optimise financial planning — transforming the go-global vision into a concrete action plan.

Ms Julian Tsoi, Director, Marketing Communications and Direct Sales, DHL Express Hong Kong, will share insights on how businesses can leverage global logistics networks and technology to enhance customs clearance efficiency and improve operational performance, while navigating the complexities of cross-border logistics and addressing common challenges in international expansion.

Mr Kenneth POON, Assistant General Manager – Business Division at the Hong Kong Export Credit Insurance Corporation, will analyse export trade risks across different stages in emerging markets and guide enterprises on using credit insurance tools to guard against bad debts and strengthen financing capabilities.

Beyond expert presentations, the forum will feature interactive networking and Q&A sessions, allowing participants to exchange practical experiences directly with speakers and fellow SMEs, and explore business growth opportunities together.

Registration is now open. Seats are limited, first come first served!

“Blueprint for Global Expansion: Market Entry, Logistics & Risk Management” Forum

Date: 12 June 2026 (Friday)
Time:
3:00 PM – 5:00 PM
Venue: LG1, Future Manufacturing Hall, HKPC Building, 78 Tat Chee Avenue, Kowloon
Language: Cantonese and Putonghua
Registration Link: https://campaigns.hkpc.org/zh-hk/rsvp-blueprint-for-global-expansion

Hashtag: #HKPC

The issuer is solely responsible for the content of this announcement.

About Hong Kong Productivity Council

The Hong Kong Productivity Council (HKPC) is a statutory body established in 1967, dedicated to enhancing the productivity and competitiveness of Hong Kong enterprises through world-class applied R&D, innovative technology services, and integrated manufacturing solutions. As a market-oriented, international R&D organisation, HKPC leverages its deep expertise and extensive industry experience in key areas such as AI, advanced manufacturing, life and health technology, green technology and new energy to drive new industrialisation and support the growth of emerging and future industries.

HKPC focuses on addressing businesses challenges and industrial technology needs, promoting the full integration between technological and industrial innovation. Through technology transfer, product innovation, intellectual property protection and commercialisation of R&D outcomes, the Council fosters collaboration with the local business community as well as top global R&D institutions, delivering added value to industries and advancing the development of new productive forces. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades, reinforcing Hong Kong’s role as an international innovation and technology centre and a smart city.

To help enterprises capitalise on Hong Kong’s strengths in international connectivity to expand into global markets, HKPC offers comprehensive overseas expansion services tailored to critical areas including product development, technology, manufacturing, and management, enabling businesses to successfully go global from Hong Kong.

HKPC is also committed to providing timely and practical support to SMEs and startups with timely and practical , assisting them in accessing Government funding programmes. Through its FutureSkills training initiatives, HKPC helps both industry and academia stay ahead in latest digital and STEM technologies, nurturing a future-ready talent pool for Hong Kong.

For more information, please visit HKPC’s website: .

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

The logistics company for the world.

From Marketing to Transactions: Fynix AI Shop Aims to Reshape Merchant Operations Across Southeast Asia

AI agents are integrating into the day-to-day operations of merchants across Southeast Asia.

SINGAPORE – Media OutReach Newswire – 29 May 2026 – Fushi Technology, a subsidiary of Yeahka (9923.HK), has launched Fynix AI Shop, an AI agent product that sets itself apart from conventional marketing tools and customer service platforms. Rather than serving as a standalone utility, the product is designed to take an active role across multiple stages of the merchant workflow — from product content generation and customer interaction to product recommendations, payment processing, and membership management.

Beyond automating product listings, Fynix AI Shop can generate personalized recommendations based on user behaviour and consolidate transaction data through its integrated payment and CRM systems, enabling more effective repeat-purchase conversion. In a word, the platform functions as an AI “claw”, one that refines itself with every customer interaction.

Industry observers say the launch reflects a broader shift: AI is no longer merely a tool, but increasingly an operational actor embedded in the commercial process.

For much of the past several years, large language models have been deployed primarily in supporting roles — drafting copy, streamlining customer service, and processing data. Their value has been largely about efficiency. But as the concept of AI agents gains traction, the technology is developing the capacity to execute tasks directly, and is gradually finding its way into the core operational chains of businesses.

Southeast Asia is emerging as a key proving ground for this shift.

The region’s small and medium-sized merchants have been digitalizing at a rapid pace in recent years. Point-of-sale systems, membership tools, social media marketing platforms, and digital payment services have all seen widespread adoption. Yet this progress has come with a catch: separate systems have led to fragmented operations.

Many merchants still manage inventory through Excel spreadsheets, communicate with customers via WhatsApp, and connect to separate payment gateways to complete transactions. Customer acquisition, marketing, payments, and membership management remain largely siloed, with operational efficiency heavily dependent on manual effort.

The prevailing view in the industry is that most Southeast Asian merchants have achieved “tool digitalization” — the adoption of individual digital instruments — without yet reaching what might be called “operational digitalization,” where those tools work in concert to drive business outcomes.

Fynix AI Shop is squarely aimed at that gap.

Unlike traditional SaaS providers that address specific pain points in isolation, Fynix AI Shop positions itself as a unified operating hub. The core proposition is that AI can consolidate customer acquisition, marketing, transactions, and customer relationship management into a single system — reducing the cost and complexity of managing multiple platforms.

The broader momentum behind AI agents is hard to ignore. Salesforce has introduced Agentforce, while Sierra AI has attracted significant investor attention. Across the enterprise software sector, valuations of 30 to 60 times annual recurring revenue (ARR) have become common benchmarks for AI agent companies — a reflection of the market’s conviction in the long-term commercial value of what some are calling “AI employees.” The fundamental distinction from traditional software lies in AI agents’ ability not just to support tasks, but to carry them out directly.

Where Fushi Technology diverges from its Western counterparts — which have largely focused on workplace productivity and collaboration — is in its emphasis on real transactional scenarios. The company is attempting to embed AI into the consumer journey and payment flow, creating a closed loop that runs from customer conversation through product recommendation to completed purchase.

That is, in part, what makes Southeast Asia an attractive opportunity. Digital maturity remains uneven across the region, with many small and medium-sized businesses operating in a state of partial digitalization. The market is also comparatively fragmented, with no single dominant platform infrastructure having emerged. Against that backdrop, demand for integrated operating systems is on the rise.

Payments, notably, are becoming a critical differentiator in the AI agent race.

As the underlying capabilities of large language models converge, competition in the sector is shifting away from model performance toward real-world transactional scenarios and data feedback loops. When an AI can not only execute marketing but also process payments, every customer interaction becomes a potential source of new data.

Some analysts argue that the future of AI agent competition will hinge less on model capability than on proximity to actual commercial transactions. If that assessment holds, Southeast Asia is shaping up to be one of the most important testing grounds for the industry.

Hashtag: #FushiTechnology

The issuer is solely responsible for the content of this announcement.

Payment Options Japan Becomes Official Partner of Yokohama Football Club

TOKYO, JAPAN – Media OutReach Newswire – 29 May 2026 – Payment Options K.K. and Yokohama Football Club (Yokohama FC) are pleased to announce the signing of a partnership agreement. Through this collaboration, Payment Options K.K. has become official partners of Yokohama FC for the Meiji Yasuda J.League 100 Year Vision League and the 2026/27 season.

Payment Options K.K. is an international financial technology company providing secure, reliable digital payment solutions designed to support merchants in an increasingly connected economy. With strong emphases on risk management, compliance, operational integrity, and customer experience, the company is committed to delivering trusted, accessible payment solutions tailored to business needs in Japan and across the region.

Through this partnership, Payment Options K.K. and Yokohama FC will work closely to explore opportunities in fintech and football, and support Yokohama FC’s continued innovation and growth both on and off the pitch.

“We are deeply honoured to be an official partner of Yokohama FC, and showcasing the unique spirit of Yokohama,” said Yuka Kawamukai, Country Manager, Japan. “This partnership reflects our shared values of commitment and growth, and we look forward to exploring meaningful collaboration opportunities while supporting Yokohama FC’s continued growth and success.”

“Even in difficult situations, Yokohama FC has always continued to carve its own path forward, and that spirit resonates deeply with Payment Options’ determination to forge its own path in the Japanese market,” said Daijiro Katahara, President of Yokohama FC. “Together with Payment Options, we hope to build a strong partnership where we can share the journey of our respective challenges, inspire each other, and grow together.”

Looking ahead, this collaboration will strengthen supportive relationships between financial technology and sport creating positive, meaningful impact within the respective communities.

Both parties have expressed mutual interest in exploring further opportunities and sustaining long-term value for fans, merchants, and communities in Japan and beyond. Payment Options K.K. and Yokohama FC look forward to an impactful and successful partnership throughout the 2026/2027 season.
Hashtag: #PaymentOptions





The issuer is solely responsible for the content of this announcement.

About Payment Options K.K.

Payment Options K.K. is an international financial technology company providing secure, innovative payment solutions designed to support merchants of all sizes. With strong emphasis on risk management, compliance, operational reliability and customer experience, the company delivers trusted, regulated payment solutions aligned with the evolving digital payments landscape.

About Yokohama Football Club

Yokohama FC is a professional football club based in Yokohama, Kanagawa Prefecture, Japan. Established in 1998, the club joined the Japan Professional Football League in 2001. Its home stadium is NHK Spring Mitsuzawa Football Stadium. Yokohama FC aims for recognition as an essential presence within the local Yokohama community — a source of enjoyment, emotional support, pride, and city symbol. By closely connecting with the community and listening to local residents’ voices, the club is committed to addressing regional challenges while delivering joy and inspiring people through sports. Under the “community-based engagement” philosophy, Yokohama FC strives to contribute to and promote local community development through sports.

Bracell Highlights Removal of 6 Million Tons of CO₂ and Advances Climate Monitoring with Flux Towers

The company’s results are part of the 2025 Sustainability Report, which consolidates progress in its environmental agenda grounded in science and investment in technology

SINGAPORE – Media OutReach Newswire – 29 May 2026 – Bracell, one of the world’s leading producers of dissolving and specialty pulp, reported in its 2025 Sustainability Report that it removed 6 million tons of CO₂ from the atmosphere between 2020 and 2025 and expanded its climate monitoring capabilities through the installation of flux towers across planted forests and native vegetation areas. The progress reinforces the company’s strategy of integrating nature-based solutions with scientific monitoring to accelerate the transition to a low-carbon economy.

This result is driven by the role of forests in the company’s carbon balance. In 2025 alone, Bracell removed 3.4 million tCO₂e, with 1.8 million tons coming from planted forests and 1.6 million tons from preserved native areas. The cumulative total of 6 million tons marks important progress toward the company’s goal of removing 25 million tons of CO₂ by 2030, set under the “Bracell 2030” commitment, and reflects the maturation of its forest assets as well as the potential for scale gains in the coming years.

As part of this scaling strategy, Bracell, a member of the RGE group of companies founded by Sukanto Tanoto, intensified investments in climate monitoring technologies. In 2025, the company began installing a new flux tower in a native vegetation area within the Lontra Private Natural Heritage Reserve (RPPN Lontra), in the state of Bahia, expanding the existing measurement network across its operations.

Flux Towers: What They Are and What They Are Used For

Flux towers enable high-frequency measurement of carbon and water vapor exchanges between vegetation and the atmosphere. Equipped with sensors that capture variables such as CO₂ concentration, temperature, humidity, and radiation, these systems generate data used to improve the understanding of ecosystem carbon balance and to support strategic decision-making in response to climate change.

“Accurate measurement of carbon fluxes is a strategic differentiator for Bracell. By combining science, technology, and responsible forest management, we are advancing climate value generation and the development of concrete solutions for decarbonisation. As we expand our forest base and deepen our use of data, we also increase our capacity to capture and generate positive climate impact consistently over time. Through the integration of technological innovation and natural assets, the company consolidates its role in the global climate agenda, positioning Brazil as a key player in the low-carbon bioeconomy,” says Márcio Nappo, Vice President of Sustainability at Bracell.

“The company already uses advanced statistical models developed from field data collected in Bracell’s areas and other regions of Brazil, which increases the accuracy of estimates of stored carbon and strengthens the credibility of emissions and removals inventories. This work is complemented by the use of flux towers, which allow for highly accurate, real-time measurement of carbon exchanges between vegetation and the atmosphere. As a result, we have evolved toward a technical methodology based on real forest data, enabling us to report our results more responsibly and improve forest planning. At the same time, we remain focused on short-term results without losing sight of a long-term strategic vision, continuously seeking improvement opportunities aligned with the business and the consistent generation of value,” says Gabriela Matzner, Forest Management R&D Manager at Bracell.
Hashtag: #RGE #Bracell #Brazil #Sustainability #CO2 #Carbon #Climatemonitoring

The issuer is solely responsible for the content of this announcement.

About Bracell

Bracell is a global leader in the production of dissolving pulp and specialty cellulose with two main mill operations in Brazil in Bahia and São Paulo. In addition to its operations in Brazil, Bracell has a management office in Singapore and sales offices in Asia, Europe and the U.S.

Skills Become the New Currency: Salary Polarisation Deepens as AI and Semiconductor Talent Command Up to 30% Pay Increases in Taiwan

Robert Walters Taiwan’s 15th anniversary report Reveals Structural Shift in the Local Talent Market

  • Taiwan’s talent market has officially shifted from an employer-driven to a candidate-driven market, with critical skills increasingly replacing tenure and job titles as the core measure of talent value.
  • AI adoption and global supply chain restructuring are accelerating salary polarisation. Professionals in semiconductors and high-tech industries are seeing salary increases of 15–20% when changing jobs, while those with AI, HPC and cross-border supply chain expertise can command increases of up to 30%.
  • Career priorities are evolving beyond compensation. 54% of professionals cite learning and development opportunities as a key reason for staying with their current employer.
  • By 2030, Gen Z is expected to account for 30–33% of Taiwan’s workforce, making flexibility, work-life balance and transparent workplace culture critical factors in talent attraction and retention.

TAIPEI, TAIWAN – Media OutReach Newswire – 29 May 2026 – Taiwan’s talent market has gradually shifted from an employer-driven to a candidate-driven market through globalisation, digital transformation and pandemic-driven disruption. Meanwhile, the rapid advancement of technology and AI is not only accelerating demand for critical skills, but also reshaping industry structures and redefining the rules of talent competition.

Robert Walters, the world’s most trusted talent solutions business, said in its latest 15th anniversary report, Taiwan’s Talent Market: The New Rules of Competition, that “critical skills” are increasingly replacing tenure and job titles as the primary indicators of talent value and compensation. Particularly as Taiwan’s semiconductor industry strengthens its strategic position within the global technology supply chain, professionals with in-demand capabilities are seeing salary growth significantly outpace the broader market, making salary polarisation an increasingly structural feature of Taiwan’s labour market.

As competition for high-skilled talent intensifies, candidates are placing greater emphasis not only on compensation, but also on Career Value Proposition (CVP), including career development, workplace flexibility and management culture. The report also highlights the rise of a candidate-driven market, where professionals are becoming increasingly selective about what they expect from employers.

In today’s market, growing uncertainty and increasing business complexity are shifting competition away from workforce scale towards the ability to secure critical capabilities and high-value talent. John Winter, Country Manager of Robert Walters Taiwan, noted: “Since entering the Taiwan market in 2011, we have seen talent strategy evolve into a core business strategy. Organisations that can identify critical capabilities early, integrate talent effectively and continuously strengthen organisational resilience will be best positioned for long-term success.”

Global Supply Chain Restructuring Accelerates the Shift Towards a Skills-Based Talent Market and Salary Polarisation

Amid geopolitical uncertainty and ongoing global supply chain restructuring, organisations are increasingly reshaping their structures and global workforce strategies to strengthen resilience and competitiveness. As a result, hiring priorities are shifting away from narrow technical expertise towards cross-functional integration, strategic thinking and problem-solving capabilities. At the same time, talent assessment is moving beyond tenure and job titles, with greater emphasis placed on practical capability, skill scarcity and immediate business impact.

Rapid AI adoption is further accelerating demand for critical skills, driving increasingly concentrated salary growth across the market.

In semiconductor and high-tech industries, professionals changing jobs may see salary increases of 15–20%, while talent with expertise in AI, High-Performance Computing (HPC), Edge Computing and cross-border supply chain management may achieve salary growth of up to 30% reinforcing the growing shift towards a labour market increasingly defined by “skills value”. In contrast, salary growth among execution-focused roles has remained relatively moderate. According to Taiwan’s Directorate-General of Budget, Accounting and Statistics (DGBAS), nearly 70% of employees in 2025 earned below the average salary level — the highest proportion on record — highlighting widening salary polarisation across the labour market.

Candidate-Driven Market Takes Shape:

Career Value Proposition Emerges Alongside Salary as a Key Driver of Employer Attractiveness

The rise of in-demand skills is accelerating Taiwan’s shift towards a candidate-driven labour market, with professionals becoming increasingly selective about what they expect from employers. According to Robert Walters Taiwan’s 15th Anniversary Report, candidates are moving beyond a compensation-led mindset and placing greater emphasis on Career Value Proposition (CVP), including career growth, workplace flexibility and management culture.

As AI adoption and industry transformation continue to reshape the workforce, professionals are placing greater importance on long-term career development and employability. Robert Walters Taiwan’s research found that 54% of professionals view continuous learning and development opportunities as a key reason for staying with their current employer.

Expectations around workplace culture and working models are also evolving. The report shows that beyond salary and benefits (75%), professionals increasingly prioritise flexible working arrangements (36%) and an open, effective management culture (32%) when evaluating employers. Meanwhile, Taiwan’s National Development Council projects that Gen Z will account for approximately 30–33% of the labour force by 2030. As the influence of this generation continues to grow, priorities such as work-life balance, workplace flexibility and transparent organisational culture are becoming defining factors in employer attractiveness.

Reflecting on the findings, John Winter noted: “The rise of a candidate-driven market reflects a broader shift in how professionals evaluate employers. Beyond compensation, talent is increasingly prioritising long-term growth, flexibility and organisational culture. Companies that can provide meaningful career development and adaptability will be better positioned to attract and retain top talent.”

Five Strategies Reshaping Talent Competition:

Building Organisational Resilience Through Critical Capabilities and Skills Value

As geopolitical uncertainty, global supply chain restructuring and rapid AI adoption continue to reshape business environments, organisations are increasingly competing on critical capabilities and organisational resilience rather than scale alone. In this context, talent strategy is no longer a back-office HR function, but a core driver of transformation, competitiveness and long-term business sustainability.

Robert Walters Taiwan’s report identifies five key strategies organisations should focus on to remain competitive in a rapidly evolving market:

1. Shift from workforce expansion to critical capability planning
Hiring success will increasingly depend on the ability to identify and secure high-value talent with in-demand, business-critical skills.

2. Build compensation strategies around skills value

As skills replace tenure as the key measure of talent value, organisations must redesign salary structures and talent evaluation frameworks to remain competitive.

3. Strengthen long-term learning and capability development

AI-driven transformation will require organisations to proactively build reskilling and upskilling cultures to reduce future capability gaps.

4. Redesign workplaces around flexibility and employee experience

Beyond compensation, organisations must strengthen career development, flexibility and workplace culture to attract and retain high-performing talent.

5. Elevate talent strategy to a core business priority

Future talent competition will increasingly shape organisational agility, transformation capability and long-term competitiveness.

Reflecting on the evolving talent landscape, John Winter said: “In the past, talent strategies were largely designed to address immediate hiring needs. Today, the nature of talent strategy has fundamentally changed. Organisations must shift from asking ‘Who do we need now?’ to ‘What capabilities will we need in the future?’ The businesses that can continuously build adaptable talent and resilient organisations will be the ones best positioned for long-term success.”

-END-

About Taiwan’s Talent Market: The New Rules of Competition

Published as Robert Walters Taiwan’s 15th anniversary report, Taiwan’s Talent Market: The New Rules of Competition explores how globalisation, digital transformation, the pandemic, AI adoption and geopolitical uncertainty have structurally reshaped Taiwan’s labour market over the past 15 years.

The report combines Robert Walters Taiwan’s long-term market observations, talent insights and findings from the Salary Survey 2026, covering key sectors including semiconductors, high technology, manufacturing, digital transformation and cross-border operations. It also examines the major workforce trends redefining talent competition, salary structures and employer attractiveness in Taiwan’s evolving labour market.

To access the full report, please visit: https://reurl.cc/9W97bn

Hashtag: #RobertWalters

The issuer is solely responsible for the content of this announcement.

About Robert Walters

Robert Walters is the world’s most trusted talent solutions business. Across the globe, we deliver recruitment, recruitment process outsourcing and advisory services for businesses of all shapes and sizes, opening doors for people with diverse skills, ambitions, and backgrounds. We help organisations find the skills and solutions to reach their goals and assist talented professionals to power their unique potential.

The Taipei office specialises in placing candidates in the following specialities: accounting & finance, electronics & industrial, healthcare, human resources, IT & digital transformation, marketing, manufacturing, sales, semiconductors, software, supply chain, logistics & procurement.

Skills Become the New Currency: Salary Polarisation Deepens as AI and Semiconductor Talent Command Up to 30% Pay Increases in Taiwan

Robert Walters Taiwan’s 15th anniversary report Reveals Structural Shift in the Local Talent Market

  • Taiwan’s talent market has officially shifted from an employer-driven to a candidate-driven market, with critical skills increasingly replacing tenure and job titles as the core measure of talent value.
  • AI adoption and global supply chain restructuring are accelerating salary polarisation. Professionals in semiconductors and high-tech industries are seeing salary increases of 15–20% when changing jobs, while those with AI, HPC and cross-border supply chain expertise can command increases of up to 30%.
  • Career priorities are evolving beyond compensation. 54% of professionals cite learning and development opportunities as a key reason for staying with their current employer.
  • By 2030, Gen Z is expected to account for 30–33% of Taiwan’s workforce, making flexibility, work-life balance and transparent workplace culture critical factors in talent attraction and retention.

TAIPEI, TAIWAN – Media OutReach Newswire – 29 May 2026 – Taiwan’s talent market has gradually shifted from an employer-driven to a candidate-driven market through globalisation, digital transformation and pandemic-driven disruption. Meanwhile, the rapid advancement of technology and AI is not only accelerating demand for critical skills, but also reshaping industry structures and redefining the rules of talent competition.

Robert Walters, the world’s most trusted talent solutions business, said in its latest 15th anniversary report, Taiwan’s Talent Market: The New Rules of Competition, that “critical skills” are increasingly replacing tenure and job titles as the primary indicators of talent value and compensation. Particularly as Taiwan’s semiconductor industry strengthens its strategic position within the global technology supply chain, professionals with in-demand capabilities are seeing salary growth significantly outpace the broader market, making salary polarisation an increasingly structural feature of Taiwan’s labour market.

As competition for high-skilled talent intensifies, candidates are placing greater emphasis not only on compensation, but also on Career Value Proposition (CVP), including career development, workplace flexibility and management culture. The report also highlights the rise of a candidate-driven market, where professionals are becoming increasingly selective about what they expect from employers.

In today’s market, growing uncertainty and increasing business complexity are shifting competition away from workforce scale towards the ability to secure critical capabilities and high-value talent. John Winter, Country Manager of Robert Walters Taiwan, noted: “Since entering the Taiwan market in 2011, we have seen talent strategy evolve into a core business strategy. Organisations that can identify critical capabilities early, integrate talent effectively and continuously strengthen organisational resilience will be best positioned for long-term success.”

Global Supply Chain Restructuring Accelerates the Shift Towards a Skills-Based Talent Market and Salary Polarisation

Amid geopolitical uncertainty and ongoing global supply chain restructuring, organisations are increasingly reshaping their structures and global workforce strategies to strengthen resilience and competitiveness. As a result, hiring priorities are shifting away from narrow technical expertise towards cross-functional integration, strategic thinking and problem-solving capabilities. At the same time, talent assessment is moving beyond tenure and job titles, with greater emphasis placed on practical capability, skill scarcity and immediate business impact.

Rapid AI adoption is further accelerating demand for critical skills, driving increasingly concentrated salary growth across the market.

In semiconductor and high-tech industries, professionals changing jobs may see salary increases of 15–20%, while talent with expertise in AI, High-Performance Computing (HPC), Edge Computing and cross-border supply chain management may achieve salary growth of up to 30% reinforcing the growing shift towards a labour market increasingly defined by “skills value”. In contrast, salary growth among execution-focused roles has remained relatively moderate. According to Taiwan’s Directorate-General of Budget, Accounting and Statistics (DGBAS), nearly 70% of employees in 2025 earned below the average salary level — the highest proportion on record — highlighting widening salary polarisation across the labour market.

Candidate-Driven Market Takes Shape:

Career Value Proposition Emerges Alongside Salary as a Key Driver of Employer Attractiveness

The rise of in-demand skills is accelerating Taiwan’s shift towards a candidate-driven labour market, with professionals becoming increasingly selective about what they expect from employers. According to Robert Walters Taiwan’s 15th Anniversary Report, candidates are moving beyond a compensation-led mindset and placing greater emphasis on Career Value Proposition (CVP), including career growth, workplace flexibility and management culture.

As AI adoption and industry transformation continue to reshape the workforce, professionals are placing greater importance on long-term career development and employability. Robert Walters Taiwan’s research found that 54% of professionals view continuous learning and development opportunities as a key reason for staying with their current employer.

Expectations around workplace culture and working models are also evolving. The report shows that beyond salary and benefits (75%), professionals increasingly prioritise flexible working arrangements (36%) and an open, effective management culture (32%) when evaluating employers. Meanwhile, Taiwan’s National Development Council projects that Gen Z will account for approximately 30–33% of the labour force by 2030. As the influence of this generation continues to grow, priorities such as work-life balance, workplace flexibility and transparent organisational culture are becoming defining factors in employer attractiveness.

Reflecting on the findings, John Winter noted: “The rise of a candidate-driven market reflects a broader shift in how professionals evaluate employers. Beyond compensation, talent is increasingly prioritising long-term growth, flexibility and organisational culture. Companies that can provide meaningful career development and adaptability will be better positioned to attract and retain top talent.”

Five Strategies Reshaping Talent Competition:

Building Organisational Resilience Through Critical Capabilities and Skills Value

As geopolitical uncertainty, global supply chain restructuring and rapid AI adoption continue to reshape business environments, organisations are increasingly competing on critical capabilities and organisational resilience rather than scale alone. In this context, talent strategy is no longer a back-office HR function, but a core driver of transformation, competitiveness and long-term business sustainability.

Robert Walters Taiwan’s report identifies five key strategies organisations should focus on to remain competitive in a rapidly evolving market:

1. Shift from workforce expansion to critical capability planning
Hiring success will increasingly depend on the ability to identify and secure high-value talent with in-demand, business-critical skills.

2. Build compensation strategies around skills value

As skills replace tenure as the key measure of talent value, organisations must redesign salary structures and talent evaluation frameworks to remain competitive.

3. Strengthen long-term learning and capability development

AI-driven transformation will require organisations to proactively build reskilling and upskilling cultures to reduce future capability gaps.

4. Redesign workplaces around flexibility and employee experience

Beyond compensation, organisations must strengthen career development, flexibility and workplace culture to attract and retain high-performing talent.

5. Elevate talent strategy to a core business priority

Future talent competition will increasingly shape organisational agility, transformation capability and long-term competitiveness.

Reflecting on the evolving talent landscape, John Winter said: “In the past, talent strategies were largely designed to address immediate hiring needs. Today, the nature of talent strategy has fundamentally changed. Organisations must shift from asking ‘Who do we need now?’ to ‘What capabilities will we need in the future?’ The businesses that can continuously build adaptable talent and resilient organisations will be the ones best positioned for long-term success.”

-END-

About Taiwan’s Talent Market: The New Rules of Competition

Published as Robert Walters Taiwan’s 15th anniversary report, Taiwan’s Talent Market: The New Rules of Competition explores how globalisation, digital transformation, the pandemic, AI adoption and geopolitical uncertainty have structurally reshaped Taiwan’s labour market over the past 15 years.

The report combines Robert Walters Taiwan’s long-term market observations, talent insights and findings from the Salary Survey 2026, covering key sectors including semiconductors, high technology, manufacturing, digital transformation and cross-border operations. It also examines the major workforce trends redefining talent competition, salary structures and employer attractiveness in Taiwan’s evolving labour market.

To access the full report, please visit: https://reurl.cc/9W97bn

Hashtag: #RobertWalters

The issuer is solely responsible for the content of this announcement.

About Robert Walters

Robert Walters is the world’s most trusted talent solutions business. Across the globe, we deliver recruitment, recruitment process outsourcing and advisory services for businesses of all shapes and sizes, opening doors for people with diverse skills, ambitions, and backgrounds. We help organisations find the skills and solutions to reach their goals and assist talented professionals to power their unique potential.

The Taipei office specialises in placing candidates in the following specialities: accounting & finance, electronics & industrial, healthcare, human resources, IT & digital transformation, marketing, manufacturing, sales, semiconductors, software, supply chain, logistics & procurement.