UN Asks The World To Invest $29 Billion in Humanity In 2020

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  • A record 168 million people worldwide will need humanitarian assistance and protection in 2020.
  • Protracted conflicts, extreme weather events and crumbling economies have pushed millions to the brink of survival.
  • Humanitarian organizations today present their plans for how to respond and what it will cost.

(Geneva, 4 December 2019) – The United Nations in collaboration with hundreds of non-governmental humanitarian organizations, today presents the global overview of their plans to assist 109 million of the most vulnerable people caught up in humanitarian crises worldwide.

The Global Humanitarian Overview (GHO) 2020 is launched simultaneously in five locations – Geneva, Berlin, Brussels, London and Washington DC.

One in every 45 people on the planet is in need of food, shelter, health care, emergency education, protection or other basic assistance. The global humanitarian community stands ready to help and counts on the international the community’s continued generosity to help them save more lives and alleviate human suffering in crises spanning 53 countries from Afghanistan to Zambia.

“Every day, the United Nations and its partners deliver lifesaving aid to millions of people worldwide,” Secretary-General António Guterres said in a message to donors. “I urge you to help us meet the humanitarian challenges that lie ahead in 2020″.

Comparable figures show that the number of people in need globally has increased by some 22 million over the past year. The main drivers of need are protracted and highly violent conflicts, extreme weather events associated with climate change and under-performing economies. The plans set out in the GHO 2020 aim to reach 109 million vulnerable people with aid and protection. The combined requirements are nearly US$29 billion.

“The brutal truth is 2020 will be difficult for millions of people. The good news is that the humanitarian response is getting better and faster in reaching the most vulnerable, including women, children and people with disabilities,” Emergency Relief Coordinator Mark Lowcock said, launching the GHO 2020 in Geneva.

“In humanitarian crises, I continue to be amazed by people’s determination to rebuild their lives, and encouraged by their hope for a better future.

“Today we have laid out a plan to help those who need it most. But it will only work if everyone continues to play their part. Climate change, conflict and economic instability are devastating millions of lives. Together we must stand up, face facts, and fight back.”

International donors have provided rising amounts of money year after year to the inter-agency appeals, but the needs continue to outstrip the funding.

In 2019, more people than forecasted needed humanitarian assistance, mostly because of conflicts and natural disasters. Donors generously provided a record $16 billion for inter-agency appeals between January and November 2019. Aid groups reached 64 per cent of the people targeted to receive aid through Humanitarian Response Plans in 22 of the countries for which data were available.

The GHO 2020 is available online http://unocha.org/GHO2020

FAAN denies banning the use of Uber, Bolt at airport after Nigerians protest 

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The Federal Airport Authority of Nigeria (FAAN) has reacted to reports making the rounds on social media of restricting taxi companies such as Uber and Bolt from picking passengers at airports.

On Tuesday, a Twitter user wrote: “So @FAAN_Official has issued a directive via this billboard to state that Uber and Bolt amongst others are not allowed to pick up passengers from the airport.

“The fine for this ranges from 10,000 naira. Please be aware.”

But, FAAN in a post on its official Twitter page, while responding to the outcry on the social media, refuted the announcement making the rounds.

FAAN said passengers were free to use whatever means of transportation when they arrive or depart the airports across the country.

The agency added that it was not responsible for the billboard with the restriction notice.

The ‘Digital Paradox’ Facing the Media Industry In 2020

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continue to grow; technology innovations will also enable a renaissance in real-world engagement. According to Kantar’s global 2020 Media Trends & Predictions report, marketers and media owners will be challenged to develop the skills, engagement models and measurement capabilities to meaningfully engage consumers in the crowded media landscape.

Kantar predicts there will be a digital paradox; while new and evolving media channels will create opportunities, the deluge of digital touchpoints will make it more difficult to connect with consumers. Marketers will also need to navigate the ‘data dilemma,’ meeting consumer demand for relevant, personalised content, without breaching trust and privacy. And as third-party cookies start to crumble, advertisers will need to find alternative measurement solutions.

Kantar’s 2020 Media Trends and Predictions fall into three major themes:

The technology trends transforming the media landscape:

  • 5G finally gets real: The marketing industry will be one of the key beneficiaries of the 5G era, enabling far greater capabilities to reach and engage with consumers but taking advantage of the 5G opportunity will require a significant transformation from marketers.
  • The battle of the streaming platforms heats up: New players will see the battle of the streaming platforms heat up, but an increasingly cluttered market will drive subscription fatigue among consumers.
  • Turning up the volume: Brands will turn up the volume and find their voice as we enter a new age of audio advertising. Newer audio channels are poised to gain mainstream prominence.
  • Content meets commerce: Content and commerce will converge as ‘shopvertising’ evolves from shoppable social to shoppable TV and digital out-of-home resulting in a contraction of the closed-loop marketing cycle.

The spaces that brands can credibly occupy:

  • Brands get back to reality: Brands will balance their digital presence with more real-world experiences, meaning we could see a slowdown in the pace of digital advertising growth.
  • Brands take a stand: Taking the lead from consumers, brands will become more radical in 2020. But they need to ensure their media strategy is aligned with their values and purpose.
  • Just grow up: influencer marketing must measure what matters: Influencer marketing will mature as brands start to collaborate more deeply and take measurement more seriously in 2020.
  • Get ready to play: esports goes mainstream: esports will go mainstream over the next 12 months, presenting lucrative opportunities for the media owners and advertisers that learn the rules of the game.

The context and catalysts for change

  • Turn and face the change: The trend towards media in-housing: The trend towards media in-housing will continue as more brands build their own teams of digital experts, pushing agencies and advertisers out of their traditional comfort zones, into a new collaborative and exciting space.
  • Cookies start to crumble: Changing the recipe: The demise of cookies could leave many marketers in the dark. Advertisers need to prepare now for the new “mixed economy”. Direct integrations between publishers and measurement partners will enable true cross-publisher measurement for the first time.
  • The data dilemma: Doing the right thing with data: Faced with impending legislation like the California Consumer Privacy Act in January 2020, privacy ethics will come to the fore and marketers will design personalisation initiatives with a people-first, rather than tech-first, mentality.
  • Campaign 2020: crowding and clutter: Political advertising will create crowding and clutter in 2020, especially in the U.S. media landscape. Brand advertisers will need to rethink their strategy during campaign season.

“2020 will be an exciting year for marketers. Increased advertising and content possibilities, along with the data generated, create a plethora of opportunities for marketers and media owners. With new opportunities though come new challenges. Emerging foundational technologies could transform media usage, and other industry shifts, such as the demise of third-party cookies, will force marketers to evolve how they measure audiences across screens and wider campaign effectiveness. Other channels, like influencer marketing and the newer audio channels, will face a make-or-break moment; their credibility could be at risk unless they evolve and live up to their promise. Marketers will need to improve their understanding of how different touchpoints effectively work for their brands – online and off” said Jane Ostler, Global Head of Media Effectiveness, Kantar.

Andy Brown, CEO, Media Division at Kantar added: “We are launching Media Trends & Predictions at a critical time for the industry. Bringing together the expertise and currency-grade data from across Kantar, this collection provides a window into the forces that are shaping the media landscape and we look forward to continuing these important discussions with our clients and partners throughout 2020 and beyond.”

“I want To Be A Doctor So I Can Save People From What Happened To My Dad”, MTN’s First Kid-CEO Says

Ademuwa Ifeoluwa, the 14-year-old winner of the Lagos State Private Schools Spelling Bee sponsored by MTN mPulse, gave us a peek into his life and what motivates him at such a young age.

Before telling you that, let’s show you how he rocked his day as MTN Nigeria’s first one-day kid-CEO.

On Thursday, December 5, 2019, he stepped into the MTN Plaza, Ikoyi, Lagos, to assume office for one very interesting day.

MTNers (MTN staff) gave him a standing ovation as he walked in. That was a very emotional night for the young man.

Then it was off to an onboarding session with the Chief Marketing Officer, Rahul De and the Acting Chief Human Resources Officer, Kemi Adisa, who gave him pointers for his day on the job, and explained the different aspects of the MTN culture.

For instance, did you know that all the staff of the company are on a ‘first-name basis’? No ‘oga’, or ‘sir’...

After the session, the spelling king met with the Chief Executive Officer of MTN Nigeria, Ferdi Moolman, and you should see the look on our young CEO’s face! He was blushing!

We loved how they got to gisting so easily. Work began immediately and he organized a meeting after meeting. He was born ready!

He was joined by other finalists from the spelling Bee, who made up his executive team. Each child came along with a parent, and it was intriguing to see their very proud parents in action.

Later, he shared his moving story on how his father died after a brief illness and how he was focusing on ensuring that others do not experience that same pain. “I want to be a doctor because of what happened to my dad. I want to save people so that they don’t have to go through the pain.”, Ademuwa said as he tried to control his emotions.

Hmmmn… compelling words and we look forward to seeing him actualize them.

After receiving a cash prize, customized bags and other items, he joined the 5G demonstration on the ground floor, where he met Nigerian stars, Dakore Egbuson Akande and Praiz!

“I can’t forget today. It has been crazy and I enjoyed my self!”, Ademuwa excitedly shared at the end of the day.

We agree it was F-U-N!

Biometrics Firm, ZKTeco to Establish R &D Centre in Nigeria

ZKTeco, a biometrics technology, identity management and security applications firm, says it plans to establish a research and development centre in Nigeria as part of its investment plans in the country.

The biometric firm said it planned to establish its business in Nigeria, which would serve as a hub for the sub-Saharan Africa market.

The President and founder of ZKTeco, Mr John Che, who was in the country on a working visit, gave this indication in Lagos, at an interactive session with the journalists organised by its local partner, SB telecoms and Devices Limited.

According to Che, the R&D centre will be located at the University of Lagos for easy access to local talents who will create solutions that can run on ZKTeco platforms.

He noted that Nigeria was considered to act as a hub for the rest of Africa because of the country’s strategic position on the continent, including its population, the market size and the GDP.

He acknowledged the government’s efforts to transform the economy via its diversification agenda and encouragement of foreign investments as part of the factors.

“ZKTeco already has a presence in South Africa and Egypt, but based on our growth objectives and the fact that Africa has a strong growth prospect, we decided to increase our stake in Africa. And we identified Nigeria as the epicentre of Africa, representing the strongest growth prospect on the continent, with opportunities to collaborate on its identity management and biometrics standard needs,” Che said.

He stated that Nigeria would achieve its developmental goals faster if it got its biometric identity management right.

Che stated that with ZKTecos expertise in biometric technology, identity security management and time management, the company hoped to collaborate with Nigerians, both in the private and public sectors, to help fast-track the country’s development.

The Chief Executive Officer of SB Telecoms and Devices Limited, Mr Afolabi Abiodun, added that ZKTecos relationship with Nigeria started about eight years ago when SB Telecoms became its accredited partner in Nigeria and the West African sub-region.

Nestlé scales up action against child labor and expands cocoa sustainability program

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Nestlé has today reported significant progress in its efforts to tackle the issue of child labour in the cocoa communities of West Africa. It’s latest ‘Tackling Child Labor’ report shows that it is possible to have a positive impact at scale. Providing education — for both children and adults — and improving livelihoods remain crucial to prevent and stop child labor.

In 2012, Nestlé took an important step to help vulnerable children in the cocoa sector by pioneering its Child Labor Monitoring and Remediation System. This system allows Nestlé to identify, track and address child labour in its supply chains. Assistance is provided through community-wide solutions as well as those tailored to individual needs.

Over the past two years, Nestlé has almost doubled its outreach to include 78,580 children across 1,750 communities. In the development phase of the system from 2012 to 2017, Nestlé monitored over 40,000 children in Côte d’Ivoire and identified 7,002 as child labourers.

The system continues to be successful in identifying children involved in child labour, with over 18,000 children found. Through awareness-raising and assistance, 55% of these children have been able to stop child labour activities. Nestlé will continue its efforts to provide solutions for all the children identified.

Since 2012, over 87,000 children within and outside Nestlé’s supply chain have benefitted from remediation, including the following educational activities:

  • Building and renovating schools and funding bridging classes.
  • Providing school kits/uniforms.
  • Financing the issuance of birth certificates that give access to the education system.
  • Raising awareness of the importance of preventing child labour with half a million farmers and community members.
  • Improving women’s literacy as well as providing support on other income-generating activities to support livelihoods.

Magdi Batato, EVP, Head of Operations at Nestlé, said: “Child labour is unacceptable. All children deserve the chance of a brighter future and we can best contribute to achieving that by giving them access to quality education. That is why we committed to invest in the Nestlé Cocoa Plan and continue to expand and refine our program. It is the right thing to do for farmers and their families who grow the raw ingredients we buy, but also for consumers who want to enjoy chocolate made in a sustainable way.”

The monitoring and remediation system is part of Nestlé’s broader approach to sustainability in cocoa. Over the past 10 years, the company has invested CHF 220 million in the Nestlé Cocoa Plan. The objectives are to make cocoa farming more sustainable and improve the lives of those living in farming communities.

Alexander von Maillot, Global Head of Confectionery at Nestlé, said: “While we have made progress, we will not stop here. Our goal is to source 100% of our cocoa for confectionery from the Nestlé Cocoa Plan by 2025. As well as tackling child labour, this commitment also guarantees that we can contribute to greater productivity and profitability of farmers. This will help improve people’s lives in the many different parts of the world where we source cocoa.”

Building on the progress made, Nestlé will continue to expand its cocoa sustainability program by taking a holistic approach to improving livelihoods in cocoa-growing communities. The company will roll out its Child Labor Monitoring and Remediation System across all its cocoa sourcing areas in West Africa. It will also continue to work with governments, industry peers and other partners to make a difference beyond its own supply chain.

Sanwo-Olu Appoints Adedamola Docemo As New Managing Director For LASAA

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Sanwo-Olu appoints Adedamola Docemo as new Managing Director for LASAA.
Lagos State Governor Mr Babajide Sanwo-Olu has approved the appointment of Prince Adedamola Docemo as new Managing Director of the Lagos State Advertising and Signage Agency (LASAA) with effect from 9th of December, 2019.
Docemo’s appointment was confirmed in a letter issued by the Lagos State Head of Service, Mr Hakeem Muri-Okunola.
A statement by the Chief Press Secretary to the Lagos State Governor, Mr Gboyega Akosile said Docemo’s appointment followed a vacancy created by the expiration of the tenure of the former Managing Director, on 13th September 2019.
An industry expert, Docemo is an accomplished professional with over 12 years of cognate experience in outdoor advertising, media, telecommunications and engineering sectors.
Prior to his appointment, Docemo was the CEO of Viadotech Limited, a foremost player in the Outdoor Advertising, Telecommunications and Engineering sectors in Nigeria.
He also worked at various times with Bell & Bell telecommunications Limited, Private Networks Nigeria Limited and Emotion Advertising Limited.
Adedamola Docemo is a graduate of Mechanical Engineering from Yaba College of Technology, Lagos with a Postgraduate Diploma from Ladoke Akintola University of Technology (LAUTECH), Osun State.
He is a member of the Project Management Institute as well as the Advertising Practitioners Council of Nigeria – APCON.
Docemo’s appointment takes immediate effect.

How LaLiga’s OTT platform is building a new global following

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New streaming service LaLigaSportsTV has surpassed 400,000 global users. Collecting data from this and other digital platforms are leading to new data-driven campaigns.

In the next ten years, more than 50% of audiovisual revenue will arrive through over-the-top (OTT) streaming services. That’s the opinion of Jose Carlos Franco, managing director of LaLiga’s business intelligence and analytics department, who was presenting the competition’s international data strategy at the SportsPro OTT Summit in Madrid.

Jose Carlos Franco – LaLiga

With such a dramatic shift in the broadcast landscape, rights holders will have to become experts in this new technology, which is why LaLiga became the first major football competition to develop its own OTT service, LaLigaSportsTV.

But doing so does not just represent a new platform to show live sport. As Franco explained, the world of OTT offers an enormous opportunity for data analysis, helping competitions to understand their fans better and build new followings across the world.

“We ask two questions in our department. Who are our fans and how do they behave?” Franco said. “With our OTT platform, we are perfectly positioned to develop better knowledge of our users and how they consume sport, which can then be used to grow our audience.”

LaLigaSportsTV is a multi-channel platform that was created to provide coverage of less-mainstream Spanish sports, rather than broadcast LaLiga matches. In its first year, the service has streamed 1,145 live events and provided on-demand coverage from 35 different sports across smartphone, tablet, PC and Smart TV environments. In this time, it has accumulated 410,000 registered users.

To Franco, each of these users provides a unique data footprint that can help LaLiga to improve its offering. “We have designed dashboards that show the location of every user, how many times they use the app per week, which sports they follow, how long they watch and which device they use,” he explained, adding that all information is strictly anonymised.

“By sharing this insight with our marketing teams, we can then send notifications or recommendations for a specific match, TV service or event. This has been very effective.”

Part of a larger ecosystem

Crucially, data from the OTT platform is combined with data from LaLiga’s many other digital platforms, including its website, mobile applications or games, in a single data lake. This allows for the team to analyse a much broader range of fan behaviours and use data-driven marketing to make a wider variety of relevant offers.

“Analysing all of our data sources together gives us a 360-degree view of the fan,” Franco added. “The sports you choose on the OTT service, the games you play on your mobile, the team you follow in LaLiga, all form a picture of what kind of content you want to receive. This multiplies the amount of relevant and timely offers we can make, which creates much more room for growth.”

One of the new methods for making these offers is programmatic advertising. Using the fan data that has been accumulated, LaLiga produces new online articles, in partnership with a range of top media outlets, about topics that fans are showing an interest in. Analysing all of our data sources together gives us a 360-degree view of the fan,” Franco added. “The sports you choose on the OTT service, the games you play on your mobile, the team you follow in LaLiga, all form a picture of what kind of content you want to receive. This multiplies the amount of relevant and timely offers we can make, which creates much more room for growth.”

One of the new methods for making these offers is programmatic advertising. Using the fan data that has been accumulated, LaLiga produces new online articles, in partnership with a range of top media outlets, about topics that fans are showing an interest in.

By pushing these articles to specific groups of users, with relevant advertisements included (for example, downloading the LaLigaSportsTV app), LaLiga is significantly increase conversion rates and growing its registered user base organically.

“Technology and data are fundamental to business growth,” Franco concluded. “But the depth of analysis is all-important. The more personalised you can be, the more receptive people will be to the offer you are making and the better your chances for long-term success.”

This article originally appeared in Global FutbolLaLiga’s monthly newsletter. 

You can subscribe to Global Futbol here. 

Human Rights Day: Gov. Ishaku Bags Best Human Rights Friendly Governor in the North

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Governor Darius Dickson Ishaku has been rated as the best human right friendly Governor in the Northern part of the country in commemoration of the International Human Rights Day.

This was disclosed by the Co-Chairman of the Constitutional Rights Awareness and Liberty Initiatives, Adeola Oyinlade during a conference at the United State Consulate in Lagos.

The Governor was picked based on his stance for tolerance to opposition parties, freedom of peaceful assembly, education, right to collective bargain and others.

In his Goodwill message, Governor Darius Dickson Ishaku said he has created fifty chiefdoms in order to engage people at the grassroots in governance and has adopted proactive measures to end banditry, farmers and herders crisis, kidnapping and theft.

He stated that Taraba State is the most peaceful in the Northeast now contending with issues bordering on internally displaced persons (IDPs) and promised to play the role of a big brother to give a new lease of lives to the displaced.

The governor expressed happiness on the educational drive of the state that has made it possible for him to employ, train and retrain teachers with WAEC performance of students now targeting eighty per cent against the sixteen per cent he met when he came onboard as Governor of the state.

Governor Ishaku commended the human right initiatives for their painstaking effort by following his good work that has impacted positively on the lives of Tarabans.

In his keynote address, former Commissioner of Justice, Ekiti State Olumide Ayeni averred that 10th of December is usually celebrated as International Human Rights Day as adopted by the United Nations.

Speaking on the theme, Human Right Panacea to National Peace and Development, the roles of State Government, stated that the people have rights to life, liberty, freedom, speech, expression, education, conscience and religion.

Governor of Ekiti State Kayode Fayemi was rated as the best human right friendly Governor for the western part of the country while that of the Southern part went to Emmanuel Udom of Akwa Ibom State.

Easy steps on how to make financial progress in 2020

Soon your timelines will be filled with the regular yearly recycled contents you must have come to get used to overtime. In a couple of days your friends, colleagues, neighbours will start updating their WhatsApp stories and other social media handles with their new year resolutions, cutting people off ideologies, “be a better me in the new year” texts and all that, some will even tell it to your face.

The second decade of the second millennium is gradually coming to an end. It’s exactly 22 Days to another year and what the year 2020 will be for you, your family, your career, your finances is totally on you! It goes beyond posting promises on social media and making verbal proclamations, hoping your faith will be more than enough to see you through and grant fruition.

While many are rejoicing and making merry as they recount the successes of 2019 and making plans for bigger success come 2020 some people are depressed and/or bankrupt or clueless as to what happened in 2019 and what will happen come 2020. The 2019 journey was a very eventful one, making ends meet and juggling to attend to several financial demands with very little means, I can assure you, for many, it wasn’t a pleasant experience. In the wake of the new year, the first day and month of the year, many including you might have planned on making the most of 2019, especially financially.

Now let’s take this out of the conventional promise and break system you have been doing over the years where you make several promises and resolutions to yourself on how you want to be a better person, make some sort of impact, achieve some mega goal and blah blah blah… and you still didn’t do it. Why? You can’t even explain it. Somehow, it was beyond you and you’re just glad 2019 is coming to an end and so you can start facing 2020… without a plan!

Great minds accomplish great things by applying a rare mix of dedication and discipline, its more than just spoken words or written on a piece of paper. Now, you don’t have to be Aliko Dangote, Jack Bezos or Warren Buffet to enjoy financial stability, security, and progress. It has nothing to do with making your first million naira, it is all about dedication and discipline as explained below.

Write your goals

A wise lady once said “a short biro is better than a long memory’’. The very first step to take is to keep your goals documented. Now that you have decided on what you want to change about yourself, what habits you will dump behind in 2019 and how you want to make financial prosperity, your benchmark for 2020. Start by penning it down, grab a notepad and make a deliberate list. Aim for the skies but don’t play yourself, make sure your goals are SMART.

S – Specific
M – Measurable
A – Achievable
R – Realistic
T – Time-bound

Adopting the SMART goal method helps keep your plan in check, that way you can identify goals that may not align with your capability/capacity.

Go one further by keeping a copy of your goals in a visible spot where you can see them every day. You can download sticky notes on your mobile device and keep a copy of your goals there, that way you can always go check from time to time to keep you in check.

DISCIPLINE

Discipline is a way of practice whereby people obey rules or a code of behaviour to be in accordance with a particular system or governance. Your plan is the code, it means you are in accordance with whatever will make achieving your goal a reality. you choose not to be distracted or neglect your code. You are being disciplined means you are sold out to your goal and determined to make it work regardless of how it swings during the course of the year. Discipline is a huge virtue and it is largely hinged on habits.

Habits can be defined as a routine of behaviour that is repeated regularly and tends to occur subconsciously. In simpler terms, it’s a settled or regular tendency or practises, especially one that is hard to give up. Being disciplined means you will master your habits and not cower to pressure (external or internal) because you have your mindset on a goal.

Certainly, there will be challenges and issues along the year as you set out to achieve your goals, your friends may even laugh at you for trying out these new things that will distinguish you over time but discipline will keep you on track, focusing on what really matters… your goal! You may falter sometimes, but your desire to stay strong and pursue your goal must keep you going till the objective has been achieved. That’s discipline.

DEDICATION

Freedom requires deliberate efforts; you must be ready and willing to motivate yourself to achieve your goals. Saving up for a new house, investing in a new business, stepping up to get a promotion at work, etc. Whatever your ambition for 2020 is, if you are not dedicated to it, it won’t happen. Being dedicated to a cause requires having single-minded loyalty or integrity. Make conscious efforts to be better, be devoted to your goals in totality. Until the desire to achieve consumes you, you will not be able to.

Regarding financial security, Tingg offers an online savings option called ‘’esusu’’ whereby app users and agents can save a fixed amount of money daily. The esusu savings platform was modelled after the local daily ajo system where traders save a daily sum but the collector owns the initial payment as part of the registration but esusu debits app users a pre-fixed amount daily and the first sum is still yours, you also have the option of withdrawing all or part of your money whenever you want to. This is a safe and systematic daily savings platform that helps you save and grow your earnings.

Finally, evaluate yourself from time to time. Do a self-evaluation of every quarter. If you don’t trust yourself to be true to your, get a trusted person to do an appraisal for you, that way you can keep up with your progress and cite where you are lagging as regards your ambition.

Achieving new goals always seem difficult until you make that first move, don’t be in a hurry to accomplish all your goals in the first/second quarter. As they say, Rome was not built in a day!

Culled from: Cellulant