A new study from\u00a0Juniper Research has found that the number of cars with embedded connectivity will reach 200 million globally by 2025; rising from 110 million in 2020. One of the main beneficiaries of this growth will be mobile The incorporation of eSIMs (embedded SIM) into the vehicle will enable operators to leverage their existing network infrastructure to claim $3 billion of additional service revenue by 2025, by acting as an M2M (Machine-to-Machine) connectivity provider. eSIMs to Benefit Operators and Automotive OEMs The new Juniper Research study,\u00a0Operator Connected Car Strategies: Future Opportunities & Market Forecasts 2020-2025, predicts that eSIMs will act as the catalyst for future operator service deployments in the connected car space. Smaller form factors and higher physical durability of eSIM modules will attract automotive OEMs to the new standard over existing traditional SIMs. The research urges operators to leverage wholesale agreements with automotive OEMs to create steady revenue streams from the connected car market. However, operators must ensure the provision of management services, either directly, or via partnerships with established IoT platforms, to attract high spending automotive OEMs to their networks. Research co-author Sam Barker remarked: "As the adoption of embedded SIMs increases, operators\u2019 success in the market will be determined by which platforms can offer the most comprehensive value-added services to automotive OEMs." 5G Networks to Provide Monetisation Challenges for Operators The research predicts that there will be 30 million vehicles globally with embedded 5G connectivity by 2025. As embedded 5G connectivity becomes more prevalent in vehicles, it anticipates that 25% of cellular data generated by vehicles will be attributable to 5G-capable vehicles by the same year, despite representing only 14% of the installed base of vehicles with embedded connectivity. As a result, operators will need to charge a premium for 5G automotive connections, in order to account for the additional network traffic generated by 5G-based automotive traffic. HEADLINES YOU MIGHT HAVE MISSED FROM BRAND SPUR Nitro121 promises bespoke offerings to clients, celebrates 15th anniversary The leading brand-building and marketing communication company, Nitro 121 (formerly known as 141 Worldwide), turns fifteen on the 1st of September 2020 and promises to continue to deliver bespoke marketing communications services to clients and other partners. Top 25 most valuable aerospace and defence brands could lose over $22bn of brand value from COVID-19 Aerospace and defence sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$22.8 billion loss cumulatively Ikeja Electric\u2019s bilateral power attains first-year milestone as customers score service high Ikeja Electric Plc (IE), Nigeria\u2019s largest Electricity Distribution Company, is celebrating the first year anniversary of its Willing Buyer, Willing Seller initiative dubbed Bilateral Power by customers. The company\u2019s Bilateral Power service promises customers a minimum of 20 hours of power supply and improved service in exchange for cost-reflective tariffs. Nigeria Rugby Union signs kit sponsorship deal with BLK Sports British Apparel Company BLK Sport and The Nigeria Rugby Football Federation (NRFF) have signed an exclusive long-term kit sponsorship\/partnership deal aligning with the Company\u2019s global strategy. Apple buys another company Apple reportedly bought VR startup Spaces, the tech giant\u2019s eighth disclosed acquisition of the year. We discuss Apple\u2019s moves in the VR space \u2014 including a patent for reducing motion sickness while working virtually in a vehicle. IITA invests in development and implementation of seed yam certification system in Nigeria IITA renovated and equipped the diagnostic laboratory of the National Agricultural Seed Council (NASC) at their headquarter in Sheda, Abuja, with equipment worth $100,000 for seed quality control and Seed Tracker e-certification system. A PCR for DNA amplification and other laboratory equipment will allow technicians of the seed regulatory agency to conduct diagnostics and seed quality testing in line with the amended existing standards for seed yam.