betPawa brought football-inspired competition into the Big Brother Naija house with a Week 3 arena challenge that tested housemates on teamwork, sporting knowledge and strategy while extending the brand’s engagement to viewers outside the show.
The challenge divided housemates into four teams named after betPawa offerings — 1250% Win Bonus, Boosted Odds, 50% Cashback, and 1UP & 2UP. Activities began with a football quiz before progressing to competitive arena games.
The 1250% Win Bonus team eventually emerged victorious on August 15, 2026. Brandspur Brand News reports that the winning group was led by Neche, who also served as game master, alongside Barry, Chimsom Chuka, Bluethopia, Temi Nkem, Sheba and Cassi.
Beyond the house, betPawa is using its BBNaija partnership to engage viewers through its Fan Weekly Jackpot. The promotion offers five participants the chance to win a share of ₦3 million each week, with winners selected on Sundays and announced during the eviction show.
The initiative forms part of a wider giveaway valued at ₦160 million, connecting the reality television audience with activities running alongside the programme.
BBNaija itself is offering a ₦160 million grand prize package this season, comprising ₦100 million in cash and a new sport utility vehicle, raising the stakes for contestants competing on the show.
betPawa’s Head of Local Marketing and Corporate Social Responsibility, Borah Omary Ndanyungu, said the company’s involvement is built around supporting people pursuing ambitious goals and creating opportunities capable of producing significant outcomes.
The partnership combines BBNaija’s large entertainment audience with betPawa’s sports-focused positioning, using arena challenges and viewer promotions to keep both housemates and fans involved as the reality show progresses.
