Life Lager, the beer brand renowned for inspiring progress, and for celebrating the culture of the people has added another landmark achievement to its growing list of successful consumer engagements. The 2019 edition of Hi-Life Fest, which is proudly sponsored by Life Lager, came to a fitting conclusion on Sunday, 18th of August, 2019. The competition which is in its third year has been a huge success with various regional knockouts across the south-east of the country. The search for the next Hi-Life king saw Life Lager head to cities such as Awka, Asaba, Onitsha, Enugu, and Port-Harcourt. After two months of exciting musical events across these cites, four finalists emerged as the cream of the crop and these four talented artistes took to stage in Onitsha, hoping to do enough to impress the judges on the night. The judges included actor\/singer \u2014 David Jones David, renowned dance instructor \u2014 Dr. Jude Akaz, highlife legend \u2014 Bright Chimezie, and Nigerian music icon \u2014 Oyeaka Onwenu. After a keenly contested showpiece, Chijioke Charles emerged as the winner of the singing category and Ofu Obi Dance Troupe won in the dance category. All winners on the night were clearly elated, particularly as they were handed their cheques. Chijioke Charles who won on the night spoke of his excitement saying, \u201cI dedicate this win to God, my family and everyone who supported me, I am lost for words. This is definitely the happiest day of my life and I am so grateful to Life Lager\u201d Speaking after the showpiece was the Brand Manager of Life Lager, Chidi Egwu, who pontificated on the success of the competition. \u201cLife Lager is all about progress. Giving these talented acts a platform to showcase their talents has been a thing of joy for us. We believe everyone who has been on this show is a winner and we look forward to seeing how they progress in their careers. We also thank our loyal consumers for constantly coming out to support our contestants, we have thoroughly enjoyed sharing these nights with our consumers and they can expect more of these in the coming years.\u201d This finale capped off 12 weeks of sensational music shows across south-east Nigeria. Some of the finest entertainers in Nigeria, such as KCEE, Onyeka Onwenu and Phyno graced the stage, as their performances offered a fitting conclusion to the 2019 edition of Hi-Life Fest. The Hi-Life Fest talent hunt show now is a proud initiative of Life Continental Lager, the beer expertly brewed from the finest choice of grains, hob extracts and the purest of waters.