One of Nigeria’s foremost beer brands, Life Lager has launched a new 33cl can. The unveiling of the new product size was made in Port-Harcourt on the 21st of June, at the quarter-finals of the ongoing Hi-Life Fest which is proudly sponsored by Life Lager.
At the event, the Portfolio Manager, Mainstream Lager, Omotunde Adenusi addressed the audience and explained the rationale behind the launch of this new SKU. He thanked Life Lager’s loyal consumers and vowed that the brand will continue to celebrate progress and culture.
“Life is better when shared, and when life is shared, there is progress. This new handy can, adds to our 50cl cans as well as our 60cl bottles as part of our product offerings, hence giving consumers more options to enjoy Life Lager. ” – He said while expressing his excitement at the launch of the 33cl can.
Omotunde also added that Life Continental Lager is renowned for promoting a life-long tradition of sharing, and heritage of progress which forms the brand’s core value.
On the night, Nigerian highlife sensation, Flavour graced the stage and delivered a performance fitting of the occasion. His live performance drew massive applause from the audience, who were clearly excited to see the“Ada Ada” crooner live in person.
The Hi-Life Fest quarter-finalists also competed for a place in the semi-final which is slated for the 4th of August, 2019. The night was wrapped up by a stellar performance from the winner of the 2017 Hi-Life Fest, Chibest David.
Over the years, Life Lager has remained one of the fastest-growing brands in the beer industry. This is largely due to its deep connection with its target audience. Some of the brand’s most notable initiatives include Life Progress Booster and Hi-Life Fest. The launch of this new 33cl can, adds to the brand’s commendable streak of exciting activities.
Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc. It is made from the choicest grains and expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in the true quality fashion of the master brewers. The new 33cl cans are available across local stores nationwide.