VISA Tailors Products For Nigeria, Reinstates Commitment To Nigeria’s Financial Inclusion Drive


Global payments technology company, Visa on Tuesday was present at the social media week, Lagos. The Group Country Director/CEO, Visa West Africa, Mr. Ade Ashaye delivered his keynote address at the event themed; Thriving in a Digital World.’’  He said, “We need to enable consumers carry out various tech transactions seamlessly, it is about them and their eccentricities using our platform to solve their problems.”

Speaking further, Mr Ashaye, posited on how plastic cards, cheque books, have become almost obsolete in our present technological world today and how technology has changed what payments were supposed to be. In his words, “It is not about how a retailer wants to sell to you, it’s about how you want to access the retailer.”

All over the world, digital and mobile money technology has become the centre of financial transactions. With numerous innovations and collaboration centres Visa is changing how consumers relate to the retailers and vice versa. The brand has given customers many options that allow seamless financial transaction.

For instance, with Visa Checkout, online shopping is now more enjoyable. By simply entering a username and a password, customers can speed through their online shopping experiences with a single account that can be used across all their devices.

Unlike most other apps, where you need to go through the tedious process of re-entering card number and address, with Visa Check-out, you don’t need to re-enter your card number or address at the end or beginning of your shopping experience. And you can store and use any major credit or debit card.

While with Visa direct, customers can send and receive payments—such as person-to-person, cross-border remittances and business disbursements—directly with their Visa cards or to another card.

During the event, the company also disclosed that it has several products that are specially tailored to cater to the needs of Nigerians, just as it restated its commitment to the country’s socio-economic development.


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