Tecno adopts new strategy, streamline brands messaging, experience with Camon series


In a bid to streamline its  brands messaging and experience while maximizing budget for African markets, Africa’s leading phone maker, Tecno  Mobile unveiled its latest Camon  flagship at the brand’s maiden continental launch in  Nairobi, Kenya at the weekend.

Addressing the media on Tecno’s decision to host market partners and a cross section of its local marketing teams to one continental launch  a clear move away from its usual individual market launches, Mr. Attai Oguche,Tecno  Deputy Marketing Manager and PR Lead said , “We want to achieve consistency and uniformity in all our Tecno  brand messaging and further strengthen our products experience,”  Oguche explained.

Image result for tecno CAMON CX

Also speaking,  Stephen Ha, Tecno  General Manager, said that , “Yearly, people around the world share billions of pictures from their smartphones over the Internet. Selfies have become a global trend especially among millenials who happen to control nearly 60% of global smartphone ownership. We   want to make taking and sharing photos very easy and enjoyable for every Camon  user. We want people to be confident about their looks and happy to show off their quality Selfie at all times”.
“Tecno  CX mixes fluid user experience and high-end performance in such intuitive way. The device is powered by an octa-core processor and runs on the latest android Nougat 7.0 operating system and HiOS 2.0 UI,” said Jesse Oguntimehin, Tecno  Deputy Marketing Manager, Digital Lead.

Before, Tecno  Camon  Series has progressively transformed and the latest device in the series  the Camon  CX is not an exception.
Debuting a stunning 16MP dual front and rear camera, the product  cameras are optimized to capture strikingly beautiful pictures with zero shutter lag.
Under lowlight, the dual flashlights of the CX front camera takes photos that are 30% brighter by using “4 in 1” technology which gives the same moment different exposures in other to produce a brighter image.

This technology uniformly distributes light in photos to brighten the skin and eliminate every possibility of red-eye effect.

Tecno  has completely improved the consumer experience on the Camon  CX by adding several cutting-edge features like a 0.1s fingerprint fast-capture for taking pictures and 8 real-time portrait photo filters to make sure that every Selfie is Social Media worthy. The device  comes in four different premium variants – Sky Gray, Champagne Gold, Elegant Blue and Rose Gold. It is built with a 5.5’’ FHD display screen and a visual slim 2.5D screen design that creates a borderless visual effect.
Users of the Camon  CX can enjoy digital content from over 1000 artistes on Boom Player, an inbuilt music player. Charging the CAMON CX for only 1hour will give 70% battery juice due to the device’s light speed charge technology while 10minutes charging can take up to 1000 photos.

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