Most Nigerians don’t consider travel a priority, survey reveals

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A survey carried out by British Airways has revealed that majority of Nigerians do not consider travelling a priority.

The survey which had more than 2000 respondents in 10 countries found that 47% of the respondents consider travel as one of the most important things they would love to achieve in 2017.

According to the survey results, 41% of Nigerians and 36% of their South African counterparts consider travel a priority while Indians and the Chinese consider travel a priority at 70 and 61 percent respectively.

“South Africans are less impressed than most with 61% paying no heed to where the who’s who holiday. By contrast, 32% of Nigerians say celebrity affirmation is a major factor in choosing a destination and 27% saying that it is quite important,” the report read.

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“There is some consensus about which cities feature on their 2017 to-do list, with South Africans citing Paris (34%), London (32%) and New York (29%). For Nigerians New York tops the list (37%), followed by London (36%) and Paris (33%).

“51% of respondents say they will learn a new language to facilitate their travels, although only 38% of South Africans feel this is necessary compared to 63% of Nigerians. Travellers from the UK are least likely to expand their linguistic skills with only 16% saying they’d be interested.”

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French topped the list of languages respondents were keen on learning with 73% of Nigerians and 37% of South Africans wanting to use the language to impress Parisian waiters.

Other languages of interest were Spanish, German, Italian and Mandarin for both groups.

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Nearly half of the respondents, 48%, agree that creating amazing memories is the main reason they look forward to travelling. Nigerians are particularly fond of their travel memories, with 69% of them citing them as motivation.

“Who knew that Nigerians were so sentimental?” asks Kola Olayinka, British Airways commercial manager for Nigeria. “I’d assumed that sightseeing or enjoying a family holiday would’ve topped the list of reasons why we travel.”

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“These occasional surveys help us test our assumptions and can provide some helpful customer insights. For example South Africans generally aren’t interested in celebrity destinations, but it is more of a consideration for Nigerians.”

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Most Nigerians don’t consider travel a priority, survey reveals - Brand SpurMost Nigerians don’t consider travel a priority, survey reveals - Brand Spur

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Most Nigerians don’t consider travel a priority, survey reveals - Brand SpurMost Nigerians don’t consider travel a priority, survey reveals - Brand Spur

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