There has been consistent growth in the Nigerian property and real estates development market; both private and corporate clients in recent years, and the dynamic trend in the paint market has motivated Chemical and Allied Products (CAP) Plc, the manufacturers of Dulux premium brand of paints to execute a multi-million dollar strategic investment to build state-of-the-art automated paint in-plant facility to meet the constantly changing customers’ taste and to maintain the brand’s reputation positioning as an innovative market leader in Nigeria.
This unprecedented project was unveiled at the commissioning event recently held at the company’s factory in Lagos, where the Managing Director, CAP Plc, Mrs. Omolara Elemide confirmed that the acquisition of In-Plant Tinting technology was well-thought-out in order to place the company in alignment with the market dictates and trends as well as to meet the increasing demand from the customer for paint colours in small volumes.
However, in what is considered to be a bold-strategic-smart investment in the paint industry in Nigeria ever, Elemide revealed that the company invested in the new automated In-Plant Tinting Technology plant, which is the first of its kind in Nigeria to continue to push the limit of excellence in the paint industry and reaffirm its leadership positioning.
She explained that the automated In-Plant Tinting Technology will make it possible for the company to profitably manufacture premium quality paints in large and small batches within the shortest possible time while also completely eliminating the issue of colour variation from batch to batch.
“Over the years, there has been an increase in demand for colours in small volumes from the factory. This has resulted in production lead-time challenges, as the plant was not configured to produce colours in small volumes. As a customer-focused company, we took up the challenge to meet this emerging need of our customers by acquiring the in-plant tinting technology,” she said.
Also speaking at the event, the Group Managing Director, cPlc, and Chairman, CAP Plc., Mr.Larry Ettah, who was represented by Mr. Abdul Bello, described the actualization of CAP Plc’s automated In-Plant Tinting factory as a testament of what could be achieved when innovation and advancement are encouraged in any organization.
According to Etta’s comment the investment confirms sensitivity of the brand’s consumers’ insights and agility of the brand to seize inherent opportunity to adapt to dynamic nature of the market. He declared that the new state-of-the-art factory is CAP’s response to meet the current needs of customers.
“Today marks the beginning of another revolution in the Nigerian paint market. Customers should be ready for pleasant and thrilling experience as we commission the first fully automated paint factory in Nigeria. The benefits of the new factory to customers are enormous. These include prompt product delivery, more colour offering and colour consistency. With this accomplishment, CAP Plc. has undoubtedly reinforced its leadership position in the Nigerian Paint Industry” he said.
The Chairman of the company further stressed that all the stakeholders will benefit from this rewarding experience as the modernized paint factory will increase the market share of the company, optimize cost and increase profitability. All these benefits will ultimately yield higher returns to our shareholders and enhance customer experience.
CAP Plc, a subsidiary of UAC of Nigeria Plc. (UACN), manufacturers of Dulux premium brand of paints and the technological licensee of AkzoNobel, world’s largest paints and coatings company.