A lineup of stars from all facets of the Nigerian entertainment industry formally endorsed new gaming brand, Western Lotto, as it entered the market on Monday, July 10. The stars came from Nollywood, music and comedy subsectors of the industry.
Stars present at the unveiling of the brand included Olu Jacobs, Jide Kosoko, Zack Orji, Aki and Pawpaw, and Ramsey Noauh. Also present were Paul Obazele, Alex Usifo and Dele Odule. Musicians included Tuface Idibia and Olamide while there were also comedian Ayo Makun, popularly as AY.
Present also at the launch were political gladiators such as Senators Ben Murray-Bruce, Magnus Abe and Fatima Raji Rasaki while Ex Governor of Ekiti State, Honourable Segun Oni and Abdulmojeed Adekoya who came from the House of Representatives.
Olu Jacob, famous for his portrayal of traditional rulers in the main films, commended Western Lotto for the initiative in bringing many international gaming brands to Nigeria “at a time when some people think we should not be dealt with” as a country. He recalled his 20-years stay in the UK and playing the lottery and urged people to play actively.
Tuface Idibia was explicit. He stated: “Tell a friend to tell a friend. Let’s have fun. And let the lucky people be lucky. Let us play the games.”
Olamide affirmed that he is “happy to be part of this initiative”, adding, “ We are here to give everybody a run for their money in the industry. Western Lotto will touch lives across the country”.
Ramsey Noauh remarked that “It’s a wonderful brand that we have here. I thank the people behind this initiative for making it happen.”
Jide Kosoko told guests at the launch that “Western Lotto dey create an opportunity for me and you to make money.”
Western Lotto Managing Director Elvis Krivokuca said the brand offers hope and is committed to redefining the landscape of gaming and recreation in Nigeria.
He stated, “We seek at Western Lotto to create opportunities ultimately in employment, wealth and empowerment for people in Nigeria and across Africa. Patrons will derive fun from the games, while there would be job creation on our extended value-chain of distributors, agents, business centres, portals, and suppliers.”.
Western Lotto entered the market with five international gaming brands. They are Powerball, Euro Millions, Euro Jackpot, UK Lotto and Mega Millions. Powerball is an American lottery game played every Wednesday and Saturday. Euro Millions is a transnational lottery played across Europe.
The Euro Jackpot similarly is played across Europe. UK Lotto is also known as the UK National Lottery. Draws for MegaMillions hold on Tuesdays and Fridays.
The gaming brand helmsman, Krivocuca maintained that “Our unique offerings also come with the ease of play. Just pick your six (6) numbers correctly, and you are on your way to winning. Once you match three (3) numbers, you start winning. We also pride ourselves in the privacy, dynamism and accessibility that our platform offers. You can play via USSD, mobile apps, online, shops and terminals.”
Western Lotto is an entertainment and gaming brand with platforms that provide a bouquet of international games for players in Nigeria. The National Lottery Regulatory Commission licensed the company to operate terrestrial and online platforms for gaming activities including lotteries, lotto, instant draw, indoor games, betting and online scratch card games.