Toyota wins Outstanding Auto Brand of the Year award


The sole representative of the Toyota brand in Nigeria, Toyota (Nigeria) Limited, has been honoured with the Outstanding Auto Brand of the Year for the performance of its vehicles in the Nigerian market. The award was presented to the company at the Marketing Edge Awards held recently in Lagos.

In a statement after the ceremony, the management of the company said the award further testified to the superior quality of the Japanese brand and justified the several awards it had been earning annually at other related ceremonies. To emerge the winner, the brand beat keen competitors on durability, elegance/comfortability, fuel economy, aesthetics, variety (of models), distribution network/availability and perceived Nigerian-ness.
Toyota also excelled in customer experience after-sales, ease of maintenance/driving pleasure and customer loyalty.

The statement noted that Toyota remains the number one brand in the automobile market in Nigeria, consistently maintaining the position for over 10 years. The feat, it further claimed, was attained only by the unrelenting commitment of the management and staff, to continuously better standards for customer satisfaction and after-sales service delivery.

Toyota said, “The formidable after-sales delivery of the company is hinged on our thoroughbred technicians that receive training both internationally and locally to remain relevant, competent and outstanding in the ever-evolving world of technology.

“Toyota’s pledge is to continuously better their products and services through innovative products, thereby cultivating a lifetime relationship with customers and enlisting their trust in the brand.”