BIC 1 shavers claims 70% market share

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...
BIC 1 shavers claims 70% market shareBIC 1 shavers claims 70% market share

Leading international manufacturer of stationeries, lighters and shavers, BIC, has stated that one of its brands, the shaver has captured 70% Nigerian market share as gathered by Marketing Edge Nigeria.

The Country Business Development Manager, BIC World, Mr. Adeyemi Ojo, said the brand was doing very well in the market because consumers loved the high quality of the brand.  Ojo told MARKETING EDGE that a BIC 1 shaver was far ahead of its competitors in the market place.

He said: “In BIC 1 shaver, we are far ahead of competition by over 70% market share and in every other product that we produce; we are ahead of competition as well.”

He added that BIC World would continue to produce products of excellent qualities that would satisfy consumers’ demand and make them patronize the brand.

- Advertisement -

Ojo further said: “We believe in the quality of products that we are giving and we believe that what we give will make our consumers to always come back. We have never compromised in terms of our quality; we have never compromised in terms of our standard in anyway. We give them what we claim that we are giving them and with that we are not afraid of competition.”

Read:  Nigeria's GDP rises: GDP Grew by 1.40% in Q3’17 from 0.72% in Q2’17

Société BIC S.A., commonly referred to simply as BIC and stylized as BiC, is a corporation based in Clichy, France best known for making ballpoint pens. It was founded in 1945 by Baron Marcel Bich and has become known for making disposable consumer products such as lighters, razors, mechanical pencils, and printed paper.

Read:  Transfer Of Haco Industries Kenya Stationery Manufacturing And Distribution To Bic Completed

BIC started to produce disposable razors during the 1970s. In 1975, the brand released the one-piece polystyrene razor that became a highly demanded product. During the 1980s Bic Shaving product reached $52 million in sales and conquered 22.4% of the market shares. Bic is also known for making disposable razors for both men and women.

Read:  Average Price Of 1kg Of Yam Tuber Decreased By 5.18% In November – NBS

BIC has established itself in West and Central Africa since the early seventies first in stationeries, lighters and shavers.

- Advertisement -

In July, to promote the brand equity in Nigeria, Product Manager Lighters and Shavers West Africa, Bigué Diouf announced a coupon based promotion aimed at rewarding consumers for their loyalty and patronage over the years.

Diouf said the pan Nigeria consumer promo, which will also induce trial by new users will offer prospective and existing consumers the opportunity to buy a pack or more of BIC 1 Shaver and find the coupon placed inside the pack.

The promotion, which tenure was for the months August and September 2017 respectively in Onitsha and Lagos witnessed a draw at the end of every month where loads of prizes and the star prize of a car were won.

 

- Advertisement -

SOURCE: http://www.marketingedge.com.ng/2017/10/07/bic-1-shavers-claims-70-market-share/

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

FCMB Group Plc FY’19 audited results: Provisions write-back bolsters earnings

CardinalStone - First City Monument Bank (FCMB Group) Plc (FCMB: TP 2.00 - HOLD) reported a 15.7% YoY growth in...

COVID-19: Ikeja Electric suspends disconnection for non-paying customers during lockdown period

…Assures prompt fault clearing urges cooperation with staff  Lagos, Nigeria; 1st April 2020: Ikeja Electric Plc (IE), Nigeria’s leading electricity distribution company, has announced that...

Uni-Bio Science Group Limited 2019 Announces Annual Results

Turnover Increased by 54.9% YoY to HK$209.4 millionRecording EBITDA of HK$28.4 millionAchieved Significant Progress towards Pipeline Product with 2 Product Launches Expected in 2020...

Take the Emotion Beyond the Screen with the Philips OLED 804 TV

Lifelike imaging can only be experienced in pure 4K with UHD OLED Display SINGAPORE - Media OutReach - April 1, 2020 - The Philips OLED 804 TV is available...
- Advertisement -
BrandsPur Weekly Cartoons
%d bloggers like this: