Kwesé Sports Wins a Silver PromaxBDA Africa Award


The Kwesé Sports On Air creative teams scooped a silver award.

The annual PromaxBDA Africa Awards which were held on Thursday 9 November saw new pan-African broadcaster Kwesé walk away with an award.  The PromaxBDA Awards have become one of the country’s most prestigious creative awards which celebrate excellence in the media marketing space.

The Kwesé Sports On Air creative teams scooped a silver award in the coveted Something For Nothing category. As the name suggests, creative and promo producers were challenged to create a promo within a tight deadline and less than R 5 000!

Rising to the challenge the Kwesé Sports team created a unique teaser promo for FIFA Beach Soccer World Cup Bahamas which is considered one of FIFA’s most unique competitions.

The promo had to be;

  • Cost effective and relatively quick to execute,
  • Live up to FIFA’s expectation,
  • Different and out of the box

Without the budget for an elaborate beach shoot, the team decided to shoot a foosball soccer game and use sound design to re-create a live football match. The result was an inventive piece of work that charmed the judges with its simplicity and effectiveness.

Watch the FIFA Beach Soccer World Cup Bahamas promo below.


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