Jumia records 14.4m visits on Black Friday Sales

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Jumia Nigeria has recorded about 14.4 million visits online from shoppers since the beginning of Black Friday sales on November 13, with more than 320,000 orders placed.

Chief Executive Officer (CEO) Jumia Nigeria, Mrs. Juliet Anammah, who disclosed this said out of the 320,000 orders that were placed online, about 86,000 smartphones have been sold.

She pointed out that the eCommerce platform had surpassed its volume of sales in just two weeks into this year’s Black Friday sales when compared with 2016.

According to her, Jumia saw 14.4 million visits since the commencement of the 2017 BlackFriday Festival campaign on November 13th, out of which 1.9 million visits were recorded on the first Black Friday Big Bang day, which held on November 24, adding that another Big Bang day is expected to hold December 8.

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Sales statistics released by Jumia, showed that overall, 85 percent of all visits were made on a mobile device, compared to 72 percent in 2016; 86,000 smartphones and counting have been sold in the past two weeks; 380,000 number of spaghetti packets have been shipped out; and the number of times the Jumia app has been installed since the beginning of Black Friday festival, is 208,214.

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The statistics also showed that the top selling feature phone has been the Tecno T401, with Triple Sim, Back Camera, and Flash.

The yearly sales event, which was initiated in Nigeria in 2013 by Jumia, remains the busiest and largest shopping day of the year on both online and offline stores.

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According to Anammah, “This year’s explosive Black Friday numbers demonstrate the increasing capacity and flexibility of the online retail space in Nigeria”.


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