Tecno to acquire Nigerian phone vendor, Micro-Station

Must Read

Sanwo-Olu Commissions 264 Units of Flats in Lekki (Photos)

"We Will Build Affordable Houses For Lagosians-Sanwo-Olu" ...Project is a successful public-private collaboration- Commissioner The Lagos State Governor Mr. Babajide Olusola...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

2020 Brand Africa 100: These are the 10 most admired brands in Africa

NIKE RETAINS #1 IN AFRICA FOR THIRD YEAR IN A ROW AFRICAN BRANDS DROP BY OVER 60% IN...
Tecno to acquire Nigerian phone vendor, Micro-StationTecno to acquire Nigerian phone vendor, Micro-Station
  • Tecno maker, Transsion to acquire Nigerian phone vendor Micro-Station for $5 million in retail push – Sources
  • Transsion’s acquisition of Micro-Station is aimed to strengthen and expand its own mobile phone retail arm, 3C Hub, to enable it draw-in even more consumers.
  • Industry observers say that Transsion’s 3C Hub is being positioned and strengthened to rival Slot.

The producers of the ubiquitous Tecno phone, Transsion Holdings will pay about $5 million to acquire Micro-Station, the Computer Village, Ikeja-based mobile phone retail chain store, sources say.

This acquisition marks another major turn in Nigeria’s mobile phone industry both for Transsion, the China-based phone maker, and local phone distributors. Transsion has progressively been breaking into the mobile phone retail space after becoming the dominant manufacturer and supplier in the Sub Saharan region.

Transsion’s acquisition of Micro-Station is aimed to strengthen and to expand its own mobile phone retail arm, 3C Hub, to enable it draw-in even more consumers. Micro-Station will increase 3C Hub’s geographical footprint, thereby boosting its visibility as a store-front retail brand.

According to sources, its stores may sell both its own brands and that of other manufacturers to attract customers, including those that do not use its products. It will, however, aim to convert non-users to users. The overall goal is to improve the sales of its own brands.

- Advertisement -

Emails and calls for comments sent to both Transsion and Micro-Station executives were not responded to as at the time of publication.

Read Also:  Twinpine Partners Afmobi to Offer Brands In Africa Premium Mobile Audiences

It is believed that Transsion has been looking to flesh out its retail operation for a while now. Market observers say that the Chinese firm had tried to acquire Slot systems in the past but failed.

Slot’s deep retail roots and its highly recognizable and trusted brand made it the ideal acquisition target for Transsion. With its failed bid, Transsion is moving to the next option – Micro-station. Micro-station, although not as sprawling and ubiquitous as Slot, is also an established brand and one of the biggest players in Computer Village.

After the acquisition, it is believed that Micro-station will be merged with Transsion’s 3C Hub to make 3C Hub an even bigger retail operation. All Micro-station stores will likely be converted to 3C Hub stores, and its retail operation will also be taken over. 3C Hub was established in 2015 and has grown both organically and through acquisitions of smaller players. From 1 store in Otigba, Computer Village it now has branches spread across 12 states in Nigeria.

- Advertisement -
Read Also:  Tecno Launches 18karat Gold Smartphone

Industry observers say that Transsion’s 3C Hub is being positioned and strengthened to rival Slot. Both stores will likely now slug it out with each other in the retail arena, in which 3C Hub is already making serious advances. It is fast becoming a favorite destination for mobile phone shoppers, who are being won over by its frequent promos and relatively lower prices.

 

 

SOURCE: NAIRAMETRICS

- Advertisement -
Tecno to acquire Nigerian phone vendor, Micro-StationTecno to acquire Nigerian phone vendor, Micro-Station

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tecno to acquire Nigerian phone vendor, Micro-StationTecno to acquire Nigerian phone vendor, Micro-Station

Latest News

Ronke Oshodi-Oke Stuns in New Photos

Following her long break off the social media scene, veteran Nollywood actress, Ibironke Ojo-Anthony, popularly known as Ronke Oshodi-Oke...

Dangote Sugar Refinery Plc appoints new Executive Director

Dangote Sugar Refinery Plc. wishes to notify the Exchange and the investing public that at the Board of Directors Meeting of the Company held...

Cocoa sourcing and processing in Africa during times of COVID-19

Africa is the largest cocoa producing region in the world. Jo Thys, VP Cocoa Africa at Barry Callebaut, explains how he and his team...

Vetter wins Axia Best Managed Companies Award

Seal of quality for outstanding corporate managementAnalysis of the areas of strategy, innovation, corporate culture and financeComprehensive three-stage application process RAVENSBURG, GERMANY - Media OutReach - May 29,...

Asia Cloud Computing Association: Covid-19 Economic Resilience and Recovery Capability Reflected in the Cloud Readiness Index 2020

SINGAPORE - Media OutReach - 29 May 2020 - In the sixth iteration of the Asia Cloud Computing Association's Cloud...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Tecno to acquire Nigerian phone vendor, Micro-StationTecno to acquire Nigerian phone vendor, Micro-Station