Africa Prudential Revolutionizes Registrar Services, Launches USSD code


Africa Prudential Plc has unveiled its USSD code called Personal Registrar in its quest to revolutionize registrar business in Nigeria and redefine the landscape of registrar service delivery.

 The USSD code, *4018#, which was unveiled in Lagos on Wednesday, enables shareholders to perform multitude of tasks including checking their outstanding dividend, shareholding balance, confirming bank mandate on their mobile phones.  With the code, shareholders can also check postal and email addresses from their mobile phones.

Commenting on the product, the Managing Director/Chief Executive Officer, Africa Prudential, Mr. Peter Ashade, said the service, which is available round the clock, worked on all kinds of mobile phones and networks and did not require Internet data.

Shareholders, he added, needed to only dial the code to access the service environment.

Ashade said the ‘Personal Registrar’ was developed by the company in its quest to persistently pursue exceptional service experience, which was borne out of its culture of excellence and persistent drive to improving investors’ confidence in the market.

He added, “We continuously embark on product development and process improvement to deliver exceptional customer experience to our clients across sectors of the economy while exciting the Nigerian capital market as a whole.”

The Prudential Registrar boss stated further that at the announcement of the company’s change of name to Africa Prudential Plc from Africa Prudential Registrars Plc in 2017, it was emphasised that the name change did not imply its exit from registrar business but was rather to enable it to extend service offerings to other sectors of the economy by leveraging technology, one of which is the launch of the USSD code.

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A Non-Executive Director of the company, Mr. Emmanuel Nnorom, stated that the development of the product was not just about Africa Prudential, but remained a plus for the entire registrar business in Nigeria and encouraged other players in the market to follow suit in breaking new grounds.

The Head, Business Development for the company, Mrs. Bridget Bayo-Ajayi, who also addressed key capital market stakeholders at the event,  encouraged shareholders whose mobile numbers have not been duly registered on the company’s database to execute a shareholder data update form for their mobile numbers to enjoy the service.

Representing shareholders at the event, Mrs. Bisi Bakare of Pragmatic Shareholders Association, lauded Africa Prudential for putting shareholders convenience first by launching the first-of-its-kind product in registrars business.

Among others, the company was named the Best Registrar Firm in West Africa by Africa-Canada Trade Alliance at the Seventh Edition of the West Africa Innovation and Excellence Awards in 2017 in recognition of outstanding innovations and advocacy role in the capital market.