Global pay-TV revenues are set to plummet by 11 percent to USD 183 billion by 2023 after reaching a peak of USD 205 billion in 2016, according to the latest study by Digital TV Research, covering 138 countries. The decline in revenues over the next 5 years will be due above all to more and more homes converting to bundles and will come in spite of an expected 9 percent rise in the number of pay-TV subscribers by 2023, said the report.
In terms of regions, North American revenues will plunge by USD 22 billion between 2017 and 2023 from USD 103 billion to USD 81 billion, followed by Western Europe with a USD 2 billion loss to USD 27 billion, partly offset by a USD 3 billion increase in the Asia Pacific to USD 38 billion.
Turning to platforms, the report predicts that satellite TV and digital cable TV revenues will continue to be similar, with the former falling from USD 83 billion in 2017 to USD 77 billion by 2023 while digital cable TV will account for USD 76 billion in 2023, down from USD 85 billion in 2023. The global pay-TV revenues of IPTV, meanwhile, are set to increase from USD 25 billion in 2017 to USD 27 billion in 2023, said the report.
China will gain nearly $1 billion in pay-TV revenues between 2017 and 2023 to bring its total to $13 billion – still a long way behind the US. India will provide the largest increase in pay-TV revenues at $1.6 billion. Revenues will more than double for six countries between 2017 and 2023. Eight of the top 10 fast-growth nations by percentage increase will be in Africa.
Satellite TV and digital cable TV revenues will continue to be similar. Satellite TV revenues were $83 billion in 2017; falling to $77 billion by 2023. Digital cable TV will supply $76 billion in 2023; down from $85 billion in 2023. Analog cable TV still accounted for $7 billion in 2017.
IPTV is the pay-TV revenue winner, with revenues increasing from $25 billion in 2017 to $27 billion in 2023.