Guinness Nigeria Plc on Wednesday announced the launch of Royal Kingdom Lager beer; a truly local beer finely brewed to international quality.
According to the company, Royal Kingdom is a first of its kind; redefining quality, heritage, culture, and royalty for the proud people of Edo and Delta States. It has a refined, crisp and refreshing taste made with pure ingredients for a rich and rewarding experience.
The lager is a result of years of extensive research, and the need to celebrate the indigenous people in the heartbeat of Nigeria with a beer that stands as a symbol of their pride, heritage, communal life and kingdom.
Also read: Guinness Nigeria Launches Royal Kingdom
As part of the activities to introduce Royal Kingdom to the people in the region, the Guinness Leadership Team paid a courtesy visit to the Edo State Governor, Godwin Obaseki; Delta State Governor, Ifeanyi Okowa; the Oba of Benin, Omo N’Oba N’edo Uku Akpolokpolo, Oba Ewuare II. The Guinness team will also be paying a courtesy visit to the Olu of Warri, Ogiamen Ikenwoli II and the Asagba of Asaba, Obi Professor Ejike Joseph Edozien.
Speaking during the visits, Mr. Babatunde Savage, Chairman Guinness Nigeria PLC Board of Directors said that, “Royal Kingdom is our way of connecting with a community we have been part of for more than a decade – since 1974 when our brewery was built in Benin. We appreciate the strength of character, a rich cultural heritage of the great people of both Edo and Delta.
“The birth of this brand stems from our long-standing relationship and progressive involvement in the economic advancement of these states as a corporate citizen. It is to also consummate our appreciation of the sterling characteristics and qualities of the great people of both Edo and Delta states. Hence, our decision in crafting an indigenous lager which alludes to the rich cultural heritage and great qualities of the people.” he added.
Oba Ewuare II who welcomed the Guinness team to his palace said, “We are, particularly, proud of a beer like Royal Kingdom. We respect and honor our roots, history and culture and tradition. We are pleased that Guinness Nigeria is uplifting and promoting Edo culture and traditions. We believe that every day is a step forward and by investing in our land they play an active role in pursuing our desired future.”
Royal Kingdom lager is a 5% ABV golden beer. It will be available in the 60cl bottle for 200 Naira at a bar near you.
Guinness said it will be will be hosting activations for the new brand across Benin and Delta states in the coming weeks, to provide platforms for consumers to experience and celebrate culture.