Promasidor Inspires Students on Career Guidance in Abuja

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In continuation of its career guidance workshop, Promasidor Nigeria Limited, makers of Cowbell Milk, Loya Milk, Onga and other dairy products, held the third edition of its career guidance workshop for secondary schools in the Federal Capital Territory, Abuja. Known as “PromasidorHarness Your Dream”, it is the company’s corporate social responsibility initiative to enhance students’ knowledge in making informed decisions on the right choice of career.

The Abuja edition which was held on Wednesday, May 9, 2018, at Junior Secondary School, Jabi, was organized for the Junior Secondary School (JSS) 3 students of the host school, and their colleagues from Junior Secondary School, Tudun-Wada, and Junior Secondary School, Wuse, Zone 1.

In his remarks, the Chairman of the Universal Basic Education Board (UBEB), Abuja, Dr.Kabiru Ibrahim Matazu commended Promasidor for assisting the UBEB to achieve its set objectives through Harness Your Dream.

Promasidor Inspires Students on Career Guidance in Abuja - Brand Spur
From Left: Alhaji Yahaya Usman, Board Member 1,FCT Universal Basic Education Board, representing Dr. Kabiru Ibrahim Matazu: Chairman, FCT Universal Basic Education Board; Mr.Andrew Enahoro, Head Legal and PR, Promasidor Nigeria Limited; Alhaji Hussein Bako, HOD, Junior Secondary School, FCT Universal Basic Education Board and Mrs. Abiola Adewunmi, Vice Principal Academics, Junior Secondary School, Jabi, Abuja, at the third edition of the Promasidor Harness Your Dream in Abuja.

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According to him, Promasidor’s career guidance initiative is in line with UBEB’s order that “Education For All is the Responsibility for All.”

Represented by Alhaji Usman Yahaya, Board Member 1 of UBEB, Abuja, the Board Chairman acknowledged that guidance is the key that unlocks the brain of a student in achieving good results while making the right career choice.

He said that through “Promasidor’s Harness Your Dream,” students would be able to know the steps and processes to take to attain their career objectives which would place them in leadership and entrepreneurial positions in future.

On her part, the Principal of Jabi Junior Secondary School, Mrs. Aisha Bello also applauded Promasidor’s resolve to enhance students’ perception in choosing the right profession, and said that the workshop is very crucial to students at the JSS3 level.

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“Normally as a school, we organise career talk for our students, but this surpasses what we do because professionals in different fields were brought to interact with the students. This is really inspiring and would help the students to become relevant to themselves and the nation in future,” she affirmed.


Earlier, the Managing Director of Promasidor Nigeria Limited, Mr. Anders Einarsson had explained that Promasidor’s Harness Your Dream was initiated to guide students to choose careers that match their talents, skills and aspirations.

According to Einarsson, who was represented by the Head, Legal and Public Relations, Mr. Andrew Enahoro, the CSR strategy of the company focuses on Education, Health, Empowerment and Sports.

He explained that students at the JSS3 level were the main target because they would be faced with the task of choosing relevant subjects that would determine their future careers in the next academic session.

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According to him, the success of past editions held in Lagos and Abeokuta has prompted Promasidor to extend the laudable initiative to schools in Abuja and other parts of the country since the company serves the nutritional needs of people across the country.

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He said youth unemployment is part of the problem experienced in the country and that they would have been more creative with less dependence for means of livelihood if some of them had been properly guided in making right career choices.

Promasidor Harness Your Dream was launched last November at Oregun Junior High School, Ikeja, Lagos with the second edition in Abeokuta in March, this year. Its primary objective of “Promasidor Harness Your Dreams” is to help public school students understand varieties of career options and guide them along their career paths with Promasidor staff members serving as resource persons.

It is to be held across the country with one edition per school term.

Promasidor Nigeria Limited, makers of Cowbell, Milk, Loya Milk, Onga, Top Tea and other quality brands, supports education and youth development, among other CSR interventions. For 20 years, it has been in partnership with other stakeholders to encourage and promote Mathematics among secondary school students through the popular Cowbellpedia Mathematics TV Quiz Show.

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Promasidor Inspires Students on Career Guidance in Abuja - Brand SpurPromasidor Inspires Students on Career Guidance in Abuja - Brand Spur

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