Corporate Social Responsibility: Zenith Bank Takes The Lead With Basketball

Must Read

LSPWC begins rehabilitation work on LASU-Iba road intersection with Lagos Badagry Expressway (Photos)

Lagos State Public Works Corporation (LSPWC) begins rehabilitation work on LASU-Iba road intersection with Lagos Badagry Expressway. This rehabilitation work...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

LASG goes tough on illegal Waterfront Land Reclamation, arrests fourteen (Photos)

The Lagos State Government has arrested 14 illegal sand dredgers on the shoreline of Ikoyi-Lekki axis at Banana Island...
- Advertisement -
- Advertisement -

The idea of Corporate Social Responsibility must have been born from the need to impact directly on the general populace, organisational affiliation regardless, but one might not have to look too hard through many Nigerian organisations to see that what they have is a mirage – it can’t be felt, it can’t be held and when you attempt to look closer it’s nothing!

I remember a big outfit I went to and I was told they only sponsor handicapped pinball, for people below 15; how “thoughtful”!

You’re not creating or sponsoring a league and you’re not building academies, it would also have been splendid if there were training sessions for officials in the federation but nothing like that.

Clearly, that responsibility will never be executed while a large number of companies will keep hiding under more tailored responsibilities to do nothing.

 There is another organisation with a social responsibility to assist young persons who have ideas on maritime/coastal cleanliness; now this sounds very caring and one might be tempted to applaud the idea of taking care of the environment but a closer look will reveal that actually nothing will be done because young persons will never meet the first requirements in that sector.

Now just as there are organizations that are seemingly insincere with their intentions there are a few that live up to the word “responsibility”, top on that list is Zenith bank, in approach, action, and attitude.

First, the idea of supporting women basketball up to being the league sponsor is undoubtedly a noblest one and the sincerity is highly commendable. It commands huge respect when a company decides to be socially responsible in such a great manner as the financial implication is just as heavy as the word.

 With this development, it is very clear what Zenith bank is up to; assisting strongly in Nigeria’s quest for national integration, aiding social development and ensuring that Nigerian women can keep flying and aiming higher in the game of basketball.

From picking a kind of responsibility that runs week in-week out, to a non-hypocritical approach and then sustaining the tempo, it is safe to say that the bank has the most enviable package in social responsibility as regards sports and social/mental development.

In all these, one can take a quick guess per the financial implication of such social responsibility and try to find any other bank that does this. This particular bank definitely has everybody in mind and understands the real definition of social contribution which others should emulate.

It’s really impressive what Zenith is doing with going as far as recognizing and training basketball handlers so that the game can have better professionals and increased international presence.

Now i’m tempted to dig deeper and I promise to return with anything I find…for now Zenith leads the way!

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Osinbajo, Sanwo-Olu, Others Commend Airtel For Outstanding CSR Initiative

The Vice President of the Federal Republic of Nigeria, Yemi Osinbajo, Lagos State Governor, Babajide Sanwo-Olu and the Minister...

LASG, SOSWIN Set To Host Mental Health Fair In February

Lagos State Ministry of Health in partnership with Sisterhood of Successful Women in Nigeria (SOSWIN), a non-governmental organization that is focused on borderline Personality Disorder...

Rugby Union Returns To Nigerian National Sports Festival

Rugby Union is set to return to the National Sports Festival 2020 after a ten year absence having missed out in the last three...

Traffic Radio Partners Society For Family Health On Promoting Adolescent Health

The General Manager, Lagos Traffic Radio, Mr Tayo Akanle Lagos has declared that the Radio Station is ready to partner any individual, private or...

More Articles Like This