Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”

Must Read

FG to shut Third Mainland Bridge on July 24 for 6 months

The Federal Government is set to shut the Third Mainland Bridge for six months starting from Friday, July 24. This...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

Here is the list of Providus Bank Branches in Lagos

A little over two years after it was granted a commercial banking license with regional authorization by the Central...

Premium beer brand, Gulder, has announced its new brand positioning going into 2019.

Revered for being the Ultimate beer, and known for its sleek golden brown bottle with the iconic helmet, Gulder will now be extending its market penetration by redefining the brand to Nigerians, urging them to own their journey.

Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”
L-R Media Manager NB Plc. Toheeb Azeez, Portfolio Manager, National Premium Brands NB Plc. Sarah Agha, Senior Brand Manager Gulder, NB Plc., Kolawole Akintimehin, and Brand Manager Support Gulder, NB Plc. Freya Doessel At The Unveil of Gulder’s New Brand Positioning — “Own Your Journey”

The Own Your Journey phrase has just been introduced as the beer brand’s tagline, as Gulder seeks to alter its messaging to reflect its current brand position and craft a better narrative that can connect with its target audience.

- Advertisement -

This fresh brand perspective will oversee some new creative directions which will further help distinguish Gulder from all other competing beer brands. Plans are already in place to launch a series of events that will cut across various media channels to communicate the fresh new identity of the Gulder brand.

Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”

The beer brand in 2018, introduced its bold new label design. The new label design showcases one of Gulder’s strongest brand assets, ‘The Gulder Knight’, which is faced forward giving the Gulder brand a more progressive outlook and a new tagline inspired by a fresh perspective themed “Looking Forward”. This change further cemented Gulder’s position as the drink for the modern man.

Since its launch in 1970, Gulder has often set high standards, achieving various milestones during its illustrious years as the “The Ultimate Beer”. This often led to the brand being regarded as Nigeria’s most innovative beer brand. Now with its decision to urge consumers to “Own Their Journey”, Gulder is set to up the ante by challenging Nigerians to take charge of their quest for success and their proverbial journey towards achieving their personal and professional goals.

Read Also:  CBN Announces Plan to Initiate New Collateral Management Regime
- Advertisement -

Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”
Portfolio Manager, National Premium Brands NB Plc. Sarah Agha

Shedding more light on the new brand position, Marketing Director, Nigerian Breweries, Emmanuel Oriakhi, said,Gulder is one of the oldest beer brands in Nigeria, and as we continue to evolve as a brand, we feel the need to continually redefine what Gulder represents. This is not a complete change of direction, we are simply crafting a narrative that allows us to communicate our brand values better.

We want to encourage Nigerians to be proud of their quest for success. As young Nigerians, we are all on a journey towards achieving our personal and professional goals. This journey is what we want to celebrate’.

Reiterating, Portfolio Manager, National Premium Lager, Nigerian Breweries, Sarah Agha, stated that, ‘The theme of owning your journey is an incentive which will help individuals, and consumers have a good definition of their personal journeys in all spheres of their endeavours, encouraging them to own their journey to success and be the best version of themselves as they journey through life”.

- Advertisement -
Read Also:  Heineken boosted by main beer brands, Volume grew double-digit in Nigeria despite stiff competitive conditions

Gulder Beer is one of the oldest Nigerian beer brands, renowned for being a staple for the young, bold and courageous Nigerian. It also celebrates the brave Nigerian spirit, all of these while retaining its crisp taste and signature look.

- Advertisement -
Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”

Latest News

H1 2020 Review and Outlook plus Investment Strategy for H2 2020

Executive Summary The global economy is expected to witness negative growth – IMF predicts a decline in global output by...

Union Diagnostic and Clinical Services Plc Announces Delay in Filing its Q1 2020 Unaudited Financial Statements

Union Diagnostic and Clinical Services Plc hereby wishes to inform The Nigerian Stock Exchange and the investing public that it was unable to file...

UBA Group Announces Appointment of Deputy Managing Directors for Nigeria and Africa

Lagos, Nigeria, July 07, 2020 United Bank for Africa Plc (UBA), the leading pan-African financial services group, is pleased to announce the appointments of Ayoku...

West African Consumer Sentiment Reflects Global Uncertainty – Nielsen

Ghanaian consumer confidence declines by 15 points Nigerian sentiment also experiences a significant decline Lagos, 7 July 2020 - Against the backdrop of the unprecedented...

BMW Group increases sales of electrified vehicles in first half-year, despite COVID-19

Total sales affected by the impact of the worldwide pandemic Initial signs of recovery in individual markets at the end of Q2  ...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”