Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”

Must Read

TAJBank Launches Nigeria’s 2nd Non-Interest Financial Institution (Photos)

Abuja Nigeria   December 2nd 2019, TAJBank, Nigeria’s second Non –Interest financial institution, has announced the launch of its services...

ASUU Strike, Naira Marley, what is xenophobia, Wizkid searches top the 2019 Google trending list

What were Nigerians searching for in 2019? Which singers were searched for the most this year? What was...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -
- Advertisement -

Premium beer brand, Gulder, has announced its new brand positioning going into 2019.

Revered for being the Ultimate beer, and known for its sleek golden brown bottle with the iconic helmet, Gulder will now be extending its market penetration by redefining the brand to Nigerians, urging them to own their journey.

Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”
L-R Media Manager NB Plc. Toheeb Azeez, Portfolio Manager, National Premium Brands NB Plc. Sarah Agha, Senior Brand Manager Gulder, NB Plc., Kolawole Akintimehin, and Brand Manager Support Gulder, NB Plc. Freya Doessel At The Unveil of Gulder’s New Brand Positioning — “Own Your Journey”

The Own Your Journey phrase has just been introduced as the beer brand’s tagline, as Gulder seeks to alter its messaging to reflect its current brand position and craft a better narrative that can connect with its target audience.

This fresh brand perspective will oversee some new creative directions which will further help distinguish Gulder from all other competing beer brands. Plans are already in place to launch a series of events that will cut across various media channels to communicate the fresh new identity of the Gulder brand.

Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”

The beer brand in 2018, introduced its bold new label design. The new label design showcases one of Gulder’s strongest brand assets, ‘The Gulder Knight’, which is faced forward giving the Gulder brand a more progressive outlook and a new tagline inspired by a fresh perspective themed “Looking Forward”. This change further cemented Gulder’s position as the drink for the modern man.

Read:  Consumers React to New Budweiser Ads, Condemn Imitation of Diesel Campaign

Since its launch in 1970, Gulder has often set high standards, achieving various milestones during its illustrious years as the “The Ultimate Beer”. This often led to the brand being regarded as Nigeria’s most innovative beer brand. Now with its decision to urge consumers to “Own Their Journey”, Gulder is set to up the ante by challenging Nigerians to take charge of their quest for success and their proverbial journey towards achieving their personal and professional goals.

Read:  Lagos Business School introduces free online course

Gulder Redefines Its Brand Position, Urges Consumers To “Own Their Journey”
Portfolio Manager, National Premium Brands NB Plc. Sarah Agha

Shedding more light on the new brand position, Marketing Director, Nigerian Breweries, Emmanuel Oriakhi, said,Gulder is one of the oldest beer brands in Nigeria, and as we continue to evolve as a brand, we feel the need to continually redefine what Gulder represents. This is not a complete change of direction, we are simply crafting a narrative that allows us to communicate our brand values better.

We want to encourage Nigerians to be proud of their quest for success. As young Nigerians, we are all on a journey towards achieving our personal and professional goals. This journey is what we want to celebrate’.

Reiterating, Portfolio Manager, National Premium Lager, Nigerian Breweries, Sarah Agha, stated that, ‘The theme of owning your journey is an incentive which will help individuals, and consumers have a good definition of their personal journeys in all spheres of their endeavours, encouraging them to own their journey to success and be the best version of themselves as they journey through life”.

Gulder Beer is one of the oldest Nigerian beer brands, renowned for being a staple for the young, bold and courageous Nigerian. It also celebrates the brave Nigerian spirit, all of these while retaining its crisp taste and signature look.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

2019 State of the Media Report released

Cision has just released its 2019 State of the Media Report, which sheds light on the public's trust in...

Kantar Tops MRS League Tables with a turnover of £459m

Kantar has topped the latest Market Research Society (MRS) League Tables, published as part of the Research Live Industry Report 2020, with a turnover...

What To Expect At Guinness Night Football In Enugu

Guinness is pleased to announce its newest campaign – Guinness Night Football – set to kick off in the nation’s footballing capital, Enugu on...

WHO gets new advice on curbing deadly noncommunicable diseases

World leaders and health experts, today, handed 8 recommendations to WHO’s Director-General, Dr Tedros Adhanom Ghebreyesus, that could save millions of lives and promote...

More Articles Like This