As part of the partnership, exclusive Seedlip cocktails will be served in the team’s hospitality at all Grands Prix, enriching the guest experience with sophisticated non-alcoholic drink options.
Ben Branson, Founder of Seedlip says: “We are honoured to partner with Mercedes-AMG Petronas Motorsport and together provide a global platform for the designated driver. With a shared passion for innovation & technical excellence, we are incredibly excited to work together throughout the F1 season.”
“It’s fantastic to welcome an energetic young brand like Seedlip to Mercedes-AMG Petronas Motorsport,” says Toto Wolff, Team Principal & CEO. “We’re happy that Seedlip is now part of our family, enriching our guest experience at the track with natural, non-alcoholic drinks. We’ve signed a number of new partners recently, underlining that Formula One remains a leading marketing platform for companies to drive brand development and business growth.”
Founded three years ago, Seedlip is on a mission to solve the age-old dilemma of ‘what to drink when you’re not drinking®’ with the world’s first distilled non-alcoholic spirits. Today, Seedlip’s range of three spirits [Seedlip Spice 94, Seedlip Garden 108 and Seedlip Grove 42] is available in over 25 countries and served by many of the world’s best cocktail bars, restaurants & hotels
Headquartered in the Chilterns, England, Seedlip is a nature company dedicated to changing the way the world drinks by pioneering the world’s first distilled non-alcoholic spirits. Solving the dilemma of ‘What to drink when you’re not drinking ®’ Seedlip offers a sophisticated alternative to overly sweet or fruity options & is served in over 6000 prestigious cocktail bars, hotels, restaurants & retailers across 25 countries.