Land Rover, proud Worldwide Partner of Rugby World Cup 2019 (RWC2019), and Japan Rugby Union have today announced a new partnership which sees Land Rover become the first official partner of Impact Beyond, the legacy and rugby development programme of World Rugby™ in the build-up to Rugby World Cup 2019.
Land Rover will work with World Rugby, Asia Rugby and Japan Rugby Football Union on a programme of grassroots festivals which will see thousands of youngsters across Japan introduced to rugby during 2019.
The initiative was first launched in Japan in 2018 when 171 rugby schools in all of the 12 RWC2019 host cities held a ‘Rugby Introduction Day’ with around 3,000 children participating.
In the year of Rugby World Cup, this programme will expand nationwide to include non-Rugby World Cup hosting cities, with approximately 300 rugby schools taking part. Each will host a training session targeted at elementary school children.
Land Rover is the first brand to partner with Impact Beyond 2019 building on its grassroots-focused campaign from Rugby World Cup 2015.