Foremost Insurance Company, African Alliance Insurance, towards ensuring they maintain strong relevance in the Nigerian market have taken the giant step towards rebranding having studied the evolving world of insurance.
In line with its strategic direction and focus, African Alliance has embarked on a corporate rebranding process including development of a corporate brand strategy, a new brand identity, and new corporate tagline to drive up its impact and success as an organisation.
According to the Managing Director of African Alliance, Funmi Omo, “As we turn a new chapter today in our history, we remain true to our core values of Accountability, Accessibility, Integrity, Professionalism, Loyalty and Creativity. We are committed to protecting the future of every Nigerian and are relentless in our mission to improve the quality of life of our clients while adding value to our shareholders.
“Our new brand identity consists of these colours –Blue and Grey. Blue represents Loyalty, Strength, Wisdom, Trust, Technology and Stability. While the colour Grey stands for Friendship, Maturity, Imagination, Sophistication, Security, Reliability and Intelligence.”