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African Alliance is Committed to Protecting the future of every Nigerian – MD

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Foremost Insurance Company, African Alliance Insurance, towards ensuring they maintain strong relevance in the Nigerian market have taken the giant step towards rebranding having studied the evolving world of insurance.

In line with its strategic direction and focus, African Alliance has embarked on a corporate rebranding process including development of a corporate brand strategy, a new brand identity, and new corporate tagline to drive up its impact and success as an organisation.

African Alliance is Committed to Protecting the future of every Nigerian - MD - Brand Spur
Third left: MD/CEO African Alliance Insurance Plc, Funmi Omo and other dignitaries during the unveiling event of the new African Alliance Insurance corporate identity in Lagos

According to the Managing Director of African Alliance, Funmi Omo, “As we turn a new chapter today in our history, we remain true to our core values of Accountability, Accessibility, Integrity, Professionalism, Loyalty and Creativity. We are committed to protecting the future of every Nigerian and are relentless in our mission to improve the quality of life of our clients while adding value to our shareholders.

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African Alliance is Committed to Protecting the future of every Nigerian - MD - Brand Spur
Fourth right: MD/CEO African Alliance Insurance Plc, Funmi Omo and other dignitaries during the unveiling event of the new African Alliance Insurance corporate identity in Lagos

“Our new brand identity consists of these colours –Blue and Grey. Blue represents Loyalty, Strength, Wisdom, Trust, Technology and Stability. While the colour Grey stands for Friendship, Maturity, Imagination, Sophistication, Security, Reliability and Intelligence.”

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