Brand partners Diageo and Sean ‘Diddy’ Combs have announced Ciroc Summer Watermelon, a new addition to the Ciroc vodka range. The variant, which will be available for a limited time only, combines five-times-distilled Ciroc vodka, made using French grapes, with watermelon and other natural flavours.
The expression will be the official drink of Ciroc Summer House, a series of US-wide events including pool parties, rooftop brunches and tastings. Ciroc Summer Houses will also feature at music festivals across the country, Diageo said.
The vodka was officially launched earlier this month by Combs and rapper DJ Khaled in what Diageo called a “social media blitz” that included a 30-second teaser campaign.
