Leading dairy firm, Arla Dano celebrated World Milk Day on June 1, 2019, with a call to Nigerians to increase their consumption of milk due to its immense benefits.
To mark the special day, Dano organised a farm-themed event tagged ‘On the farm with Dano’ at the Ndubuisi Kanu Park, Alausa, Ikeja, Lagos with over 2,000 guests in attendance, including celebrities.
Speaking at the commemoration, the Marketing Manager, Arlo Dano, Ifunanya Obiakor said the event was to bring awareness to consumers on the need to have a natural, healthy, good quality dairy nutrition every day.
“As a brand committed to the well-being of our consumers, we are celebrating milk and the nourishment it brings, and World Milk Day affords us the opportunity to bring the excitement that milk offers in an educating and entertaining way,” she said.
“Our mission is powered by the desire to make every Nigerian appreciate the inherent benefits in milk consumption. We are also walking this path to underscore our resolve to offering quality dairy products to consumers.”
Also speaking at the event, a representative of the Permanent Secretary, Lagos State Ministry of Health, Mrs Taiwo Fadairo, urged Nigerians to support the drive for milk consumption due to its numerous benefits.
“Every year, the World Milk Day offers stakeholders in the nutrition industry a fresh opportunity to push for the embrace of milk intake as a prerequisite for good nutrition, invariably, translating to healthy living,” she said.
“We have made significant progress over the years, however, the Lagos State is appealing to stakeholders – dairy brands and dairy brand executives, regulators, and government decision-makers to intensify efforts capable at facilitating milk intake among citizens as it accelerates growth and nourishes the body.”
Guests, dairy consumers, fans and followers of Arla Dano® were also treated to milk-inspired meals and drinks and were educated by dignitaries from the Ministry of Health, NAFDAC and National Institute of Food Science and Technology (NIFST) about the importance of milk in daily nutrition.
Last year’s World Milk Day saw the brand – supported by over 650 Nigerians – entered the Guinness Book of Records for organizing the world’s longest drinks pouring relay.
Pictures from the event…