Danone Nutricia introduces Aptamil baby formula in Nigerian market

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Danone Nutricia, a multinational food organisation has originated one of its front infant food brands in the world, Aptamil Infant formula, into the Nigerian store.

Speaking at the launch in Lagos, the Country Manager for Danone Nutricia in Nigeria, Yaw Agyarko, explained that the baby formula was unveiled as part of the company’s ambition in providing quality and healthier solutions to infants.

According to the company, Aptamil contains a unique blend of key nutrients including carbohydrate, protein, vitamins, minerals (basically fat soluble) and other micro-nutrients, reports Beverage News.

“We believe that Aptamil, being a global brand, will be very successful in Nigeria because the nutrients it contains are supported by over 40 years of research,” he opined.

He further stated that the company has also been working with the National Agency for Food & Drug Administration & Control (NAFDAC) to counter the influx of parallel imports on the market.

Parallel imports have been cited to not only undermine quality and safety of products but also exploit consumers and implicate manufacturers’ performance – since they are traded outside of the manufacturer’s distribution system, without the manufacturer’s consent.

“Our plan is simple – to compliantly fill the demand for this global brand in Nigeria”. Previously, people have brought in non-compliant products into the country where safety and quality, for example, cannot be guaranteed,” said Agyarko.

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“With Danone compliantly bringing in Aptamil into the country, you can be assured that the safety and quality can be guaranteed as we will ensure shipping in temperature-controlled reefer containers and storage by our partners WWCV at conditions approved by Danone.

“Worldwide Commercial Ventures provides world-class storage, one of the major reasons we have chosen to partner with them,” he affirmed.

This, according to him, this one of the approaches that Danone Nutricia has pursued to fulfil the quality assurance promises made to the healthcare professionals, mothers and their babies.

“Additionally, we will introduce the MAS technology to ensure mothers can satisfy themselves at the point of purchase, that they are getting the NAFDAC approved authentic Aptamil.

According to Santosh Kumar, Managing Director, WWCV, the product has been developed using best-in-class technology and research to ensure high safety and quality.

Founded in 1896, Danone Nutricia works with healthcare professionals and carers to educate about early life nutrition through advice and support, as well as products and services.